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Mining and Monetizing the Resources of the RAB

Mining and Monetizing the Resources of the RAB. Audio: toll-free anywhere in the USA. 1-800-244-2500 PIN code: 651206#. Technical difficulties? Call:. 800-232-3131. Nov. 11, 2009. Presenting today:. Lynn Anderson. Radio Ink magazine “Most Influential Women in Radio”

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Mining and Monetizing the Resources of the RAB

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  1. Mining and Monetizing the Resources of the RAB Audio: toll-free anywhere in the USA. 1-800-244-2500 PIN code: 651206# Technical difficulties? Call: 800-232-3131 Nov. 11, 2009

  2. Presenting today: Lynn Anderson • Radio Ink magazine “Most Influential Women in Radio” • 2003, 2004, 2005, 2006, 2007, 2008, 2009 • 20+ years in Radio • General Management / Senior Management • President, KIIS AM / FM, Los Angeles • Regional VP/GM / Metro Networks LA and Southwest • Chancellor, San Francisco • KSAN Country • KNEW Country • KBGG Classic Hits • KABL Nostalgia • LLC Cluster, Santa Rosa • KFGY Country • KXFX ROCK • KMGG Oldies • KSRO News / Talk • General Manager of the Year – KIIS; • Broadcaster of the Year, AWRT • CEO Broadcast Strategies: Mid / Small Market Radio / Advertisers • Profiled in Tom Peter’s book Radio in Search of Excellence RAB SVP Consulting and Training landerson@rab.com landerson@rab.com

  3. http://www.rab.com Select Radio Stations Channel Member Response 7AM – 5PM Central Time Over 100,000 responses/year Skilled consultants Custom solutions 1-800-232-3131 www.rab.com member_response@rab.com 1-800-232-3131

  4. Sign in: First Time Users • Input Master Credentials Master Username Master Password

  5. Complete info; Use email for new Username; and select a self-defined password Opt-in for all three RAB email publications

  6. Radio Station Page Drop-down Menus Action Active

  7. MRI CUSTOM GRAPHS Index Graph Available only from Member Response: 800-232-3131

  8. MRI CUSTOM GRAPHS Index Graph Available only from Member Response: 800-232-3131

  9. MRI CUSTOM GRAPHS Station Correlation Graph Available only from Member Response: 800-232-3131

  10. MRI CUSTOM GRAPHS Station Correlation Graph Available only from Member Response: 800-232-3131

  11. Member_response@rab.com 1-800-232-3131

  12. Mining and Monetizing the Resources of the RAB Lynn Anderson SVP Radio Advertising Bureau landerson@rab.com THANK YOU! Nov. 11, 2009

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