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Introduction to Business Research

Part 1. Introduction to Business Research. Donald Cooper Pamela Schindler. Chapter 1. Business Research Methods. Chapter 1. Research in Business. Why Study Research?. Slide 1 - 1. Research provides you with the knowledge and skills needed for the fast-paced decision-making environment.

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Introduction to Business Research

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Presentation Transcript

  1. Part 1 Introduction to Business Research

  2. Donald Cooper Pamela Schindler Chapter 1 Business Research Methods

  3. Chapter 1 Research in Business

  4. Why Study Research? Slide 1 - 1 • Research provides you with the knowledge and skills needed for the fast-paced decision-making environment

  5. Why Managers need Better Information Slide 1 - 2 • Global and domestic competition is more vigorous Organizations are increasingly practicing data mining and data warehousing

  6. The Value of Acquiring Skills Slide 1 - 3 • To gather more information before selecting a course of action • To do a high-level research study • To understand research design • To evaluate and resolve a current management dilemma • To establish a career as a research specialist

  7. Types of Studies Used to do Research Slide 1 - 4 Reporting Descriptive Explanatory Predictive

  8. Different Styles of Research Slide 1 - 5 Applied Research Pure Research/Basic Research Business Research

  9. What is Good Research? Slide 1 - 6 • Following the standards of the scientific method • Purpose clearly defined • Research process detailed • Research design thoroughly planned • High ethical standards applied • Limitations frankly revealed

  10. What is Good Research? Slide 1 - 7 • Following the standards of the scientific method (cont.) • Adequate analysis for decision-maker’s needs • Findings presented unambiguously • Conclusions justified • Researcher’s experience reflected

  11. The Manager-Researcher Relationship Slide 1 - 8 • Manager’s obligations • Specify problems • Provide adequate background information • Access to company information gatekeepers • Researcher’s obligations • Develop a creative research design • Provide answers to important business questions

  12. Manager-Researcher Conflicts Slide 1 - 9 • Management’s limited exposure to research • Manager sees researcher as threat to personal status • Researcher has to consider corporate culture and political situations • Researcher’s isolation from managers

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