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PBS HD Roadmap: Embracing the High Definition Standard

The PBS HD Roadmap Conference held on January 23, 2008, outlines the strategic plan for enhancing high-definition (HD) content delivery across PBS. It addresses challenges in the HD landscape, including the need for customization and branding of HD services to match competitors' offerings. The conference aims to significantly increase original HD programming, planning for a complete transition to HD simulcasts by Fall 2008. Key initiatives include developing new HD feeds, accommodating rising HD content, and creating an implementation timeline to ensure a robust HD broadcasting future.

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PBS HD Roadmap: Embracing the High Definition Standard

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  1. PBS HD Roadmap NETA Conference January 23, 2008

  2. HD: The New Standard • “Why can’t I find my PBS shows in HD?” • Matching other broadcasters’ HD model • Aggressive DBS & Cable rollouts • HD sets in homes

  3. “Name the Channels you would like to have in high definition.” Source: Horowitz Associates, 2007

  4. HD: The New Standard • “Primary” video carriage post transition • Stations need to customize & brand • Accommodate the increasing amounts of HD in the pipeline • HD will become submission standard • …all lead to an “HD NPS.”

  5. Programming Plan • All HD NPS by Fall 2008 • Simulcast prime, adding 1 night at a time • By late March, Mon/Tue/Wed simulcast • Before fall 08, all 6 NPS nights simulcast • By early 2009, get to HD-X and HD-XP • Majority of primetime shows native HD by analog shutoff

  6. Programming Plan • FY07 HD content: • 153 hrs unique original “GA” HD (7%) • FY08 HD content goal: • 300 hrs unique original “GA” HD (16%) • Mid-FY08: Projecting 395 hrs • 31% over goal • 21% of “GA” HD • Widescreen: add another 150 hrs

  7. Move to HD NPS • Stations want HD channel to match NPS • Finite bandwidth on IXC = reductions • Cannot replicate current time zone feeds • Leads to 3 HD feeds: • HD X – 24/7 packaged east coast feed • HD XP – 3 hour delay of HD-X • HD Soft Feed channel

  8. Implications • All stations in CT/MT will have to time- shift HD • Schedule X and XP are downconverted AT STATIONS from HD-X and HD-XP • Number of Kids feeds reduced • Stations will need to customize NPS as they do now, but in HD

  9. Current Interconnection Usage

  10. HD NPS Interconnection Usage

  11. Technical Implications • IRDs • Profiles for selecting different HD services • Supports upconversion and down conversion • Multiple interfaces for servers • Master Control • Can it originate HD ? • Do you produce HD interstitials? • Time delay servers

  12. HD NPS Next steps • Four Round Robins completed • IXC Cmte approved Transponder Plan, awaiting PBS Board approval • Develop implementation plan with milestones to get to HD-X/XP • Develop “date certain” for HD only submission

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