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COCA COLA CASE STUDY

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COCA COLA CASE STUDY

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  1. CASE STUDY

  2. HISTORY Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed carbonated with water. Dr. Pemberton’s partner is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.

  3. INTRODUCTION The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 still brands. The company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coke Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia, and Del Valle. Globally, Coca-Cola is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy these beverages every d

  4. Open Hppiness

  5. OBJECTIVES To find out the consumer acceptability of coca-cola products in the market. To study the present & potential market segment of coca-cola products.

  6. DO YOU KNOW The first servings of Coca-Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca-Cola beverages are estimated at 1.9 billion globally.

  7. SOWT OF COCA COLA WEAKNESSES OF COCA-COLA Tough Competition With Pepsi The emergence of Natural Drinks Low Product Diversification. STRENGTHS OF COCA-COLA Great Brand Recognition Highest Brand Equity Vast Marketing Network / Great Reach Across the Globe THREATS TO COCA-COLA Different brand controversies harm the name of the company. While writing the coca-cola case study, you will find a lot of examples. OPPORTUNITIES FOR COCA-COLA New Product Announcements & Diversification of range New Campaigns in association with different initiatives Scope of Increasing Presence in Backward/ developing Nations.

  8. CONTACT US Phone Number +61 364 132102 Email Address help@globalassignmenthelp.com.au Website https://www.globalassignmenthelp.com.au/coca-cola-case-study-help

  9. THANK YOU

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