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The Rise of Convergence: Transforming Industries and Consumer Experience

The convergence of computing, communications, consumer electronics, entertainment, and publishing is reshaping the modern landscape. With the advent of affordable digital technologies, industry leaders like Sony, Motorola, and Intel are driving innovations that blend various forms of media. This transformation presents both opportunities and pitfalls, illustrated through past convergence attempts in areas like interactive television and media center PCs. As industries merge, understanding their history becomes crucial. Are we ready for a future where everything is interconnected?

benedict-levine
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The Rise of Convergence: Transforming Industries and Consumer Experience

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  1. All the hype is on convergence. “Shock is a common feeling these days among leaders of five of the world’s biggest industries: computing, communications, consumer electronics, entertainment and publishing. Under a common technological lash – the increasing ability to cheaply convey huge chunks of video, sound, graphics and text in digital form – they are transforming and converging.” The Wall Street Journal, July 14, 1993

  2. “Convergence is happening.” Business Week, June 21, 2004.

  3. Convergence supporters. • Sony. • Motorola. • Intel. • Dell. • Samsung. • Philips. • Hitachi. • Siemens.

  4. Convergence-driven merger. Adweek, January 17, 2000.

  5. The convergence follies. • Interactive television. • Media center PCs. • Smart phones. • Combination computers/TV sets.

  6. Convergence case histories. • Nike MP3 player shoe. • Colgate toothpaste/mouthwash. • Philips toothpaste/toothbrush. • McDonald’s hamburger hotel. • Kodak’s infoimaging.

  7. The convenience issue.

  8. Convergence in sports.

  9. George Santayana’s warning. Those who cannot remember the past are condemned to repeat it.

  10. Newspapers from our TV sets.

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