1 / 8

Essential Checkpoints of SEO Audit

Read about Essential Checkpoints

benestrell
Télécharger la présentation

Essential Checkpoints of SEO Audit

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ESSENTIALCHECKPOINTS OFSEOAUDIT

  2. Thesumofalleffortsismoreimportantthantheamountofresources youputoneacheffort. ThisapplieswelltoSEO. Thebasicstechnical auditwillgetyoualongwayinmakingsureyourwebsiteissafefrom penaltiesandkeepupwithcompetitorsasfarassearchrankingsare concerned. TechnicalAuditisn’tasintimidatingasmanythink. Infact, youmaybeemployingsometacticsyourselfalready. Itis, however, difficulttoguessonwhataspectyoursitemaybefalling short. Andsooner, youwillwantyourwebsitetorankbetterthan whereitisnow. Sobeforeputtingonthatcompetitivestreak, letus firsthelpyougetstartedwithfixingerrors. Makethefollowingyour official11-PointChecktoyourtechnicalSEOAudit.

  3. IdentifyCrawlErrors - Keepyoursiteasoptimisedaspossiblebydoingthisonaregular basis (monthly). Acrawlerrorreportonyourwebsitewillpointoutwhereyoursitehas significantissuesincluding404’s, lettingyoufixthemrightaway. Theseissuesalso includeduplicatecontent, poorpagespeedormissingtags. Thereareahandfuloftools thatcanhelpyouautomatesiteaudits. CheckHTTPSStatusCodes - IfyoustillhaveHTTPURLs, searchenginesandusersmay notbeabletoaccessyoursitebutinsteadgeterrorstatuscodes. Also, ifyouhaven’t switchedtoHTTPS, thismaybetheperfecttimetooasGooglehasstartedranking HTTPSsitesbettertopushforbetterwebsecurity, sothishavingHTTPURLscanimpact yoursite’sranking. CheckXMLSitemapStatus - Googleandothersearchengineswillonlybeabletorank yourwebsitepagesiftheycanfindthem. Thus, itisessentialthatyoursite’sXML Sitemapismeetingtheseguidelines:

  4. CheckSiteLoadTime - Ideally, yoursiteloadtimeshouldbelessthan3secondsfor bothmobileanddesktop. Sitespeeddirectlyimpactsuserexperienceandaffectsother metricsusedbysearchenginestorankyoursite. Forexample, ifyouhaveaslowsite loadtime, userswillleaveyoursite; thus, affectingyourbouncerateaswell. Youcan checkyoursiteloadtimebyenteringyoursiteURLinGoogle’sPageSpeedInsightstool. Checkmobilefriendliness - Googleisintheprocessofmovingmobile-firstindexready sitestothisnewsystem. Thus, itmakessensetomakeyourwebsitemobile-friendlyor useresponsivedesigntokeepup. Keyfactorstomobile-friendlinessinclude: -propertextsizeandwrapping -linkandbuttonspacing -mobileresponsivenessacrossanywebsite -minimalrichmediafiles (video, Javascript, Flashfiles) tokeepitlightandfast -allowsusertoachievewhattheycameforinyoursite. Thismeansthatdespitethe smallscreenspace, theyshouldliterallybeabletodoonmobilewhattheycanon desktop.

  5. CheckforKeywordCannibalisation - Thishappenswhentherearetwopages competingforakeyword. Googlewillneedtodecidewhichpageshouldrankbetterfor thesaidkeyword, resultinginalowerclick-thrurate (CTR) forbothpages. Italso reducestheauthorityandlowersthepages’ conversionrates. Thesolutiontothisisto mergeorconsolidatethecontentintoonepagetofixthekeywordcannibalisation. Checkyoursite’srobots.txtfile - Thereareinstanceswhensiteownersinadvertently blocksomepagesortheirentiresite, soitisimperativetocheckyoursite’srobots.txt file. Whendoingthis, lookfor “Disallow: /” PerformaGooglesitesearch. CheckhowGoogleisindexingyoursitebyusingthesite command. Typein “site:url.com” onthesearchfield. Youwillfindthenumberofpages ofyoursitethatGooglehasindexed. Pleasenotehoweverthatifyoursiteisn’tatthe topoftheresults, somethingmustbewrong. Checkoutforapossiblepenalty. Worse, youhaveinadvertentlyblockedyoursitefrombeingindexed.

  6. Checkforduplicatemetadata. Duplicatemetadataormetadescriptionisinevitable especiallyinlargee-commercesiteswithmanypages. AnSEOauditorcrawlreportwill helpyouidentifythevolumeofduplicatemetadescriptionissuesyouhaveonyoursite. Duplicateissuesoccurmostlywhenproductdetailsarecopiedandappliedtoother productvariantpages. Uniqueandinterestingmetadescriptionshavethepotentialto increaseyourclick-thrurates, sofixingtheissueisworththeeffort. CheckforDuplicateContent. TherearegreattoolssuchasCopyscape, SEMrushor ScreamingFrogforidentifyingduplicatecontentonyoursite. Youwillneedample efforttofixtheissuesbutdoingsomayprovetobeabettersiteexperienceforyour visitorsandmayencouragethemtostaylonger. Checkforbrokenlinks. Brokenlinkscreateabaduserexperienceandputyoursiteat riskoflowerpagerank. Thus, itisimportanttofixbrokenlinks. Luckily, yourcrawl reportwillconvenientlyrevealbrokenlinksonyoursite.

  7. WhatwehavelistedabovearebasicelementsofSEO TechnicalAuditandagoodbaselineifyoucareaboutthe healthofyoursite’sonlinepresence. It’slikesayingthatit’sa mortalsintoskiptheseessentials. However, whatisimportant isconsistency. Proactivelycheckingfortheseissuesona regularbasiswillpreventbiggerissuesfromhurtingyoursite ranking. Also, themorefrequentyouaudityoursitewillsave youalotoftimefixingissuesandfocusmoreonmore profitabletaskssuchasincreasingyourpagerankorbuilding marketingeffortsforyourbrandonline.

  8. SOURCE: https://digitalmarketingauthority.blogspot.com/ 2018/06/essential-checkpoints-of-seo- audit.html

More Related