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Opinion: The Impact of Digital Revolution to the Creative Field

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Opinion: The Impact of Digital Revolution to the Creative Field

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  1. OPINION: THEIMPACTOFDIGITALREVOLUTIONTO THECREATIVEFIELD

  2. Manythingshavechangedthepastdecade. Someartistsdecidedtoput downtheirpencilsorbrushesinfavourofdigitalpens, blockylooking televisionshavebecomethin, moviescannowbewatchedevenwhenyou arestuckinheavytraffic, andinformationthatusuallycouldbefoundat thelibraryisnowaccessiblethroughphones. Itisindeedanexcellent timetobealive. Wecannowsitbackandrelaxwhiledifferentmachines makeourdailytaskseasier.

  3. Thequestionis, inspiteoftechnologicaladvances, isthecreativefield advancingaswell? Today, wherepeopleareusuallypreoccupiedwithcheckingtheir social mediapages, businessesfoundtheneedtopromotetheirproductsthere aswell. Thatmeansthattheyarecompelledtoreachouttothose potentialcustomers, forcingthemtocreatepagesandsitesthatcanbe seenonline. However, digitalpromotionisdifferentfrombuyingaspace inanewspaperorairtimeinradio. Digitalcampaignshavetheirstylethat shouldbemettobepleasingandengagingtothosewhowillseeit.

  4. Butwhatistheeffectofthesedigitalcampaignstothecreativefield? Theinternetoffersmanyplatformsforustoexplorerangingfrom companysites, onlineshopping, blogs, andmore. Thatcreatedavast marketcompetitionandahighdemandforcontentcreators, opening numerousjoboffersforthecreativefield. InanarticlebyMDG Advertising, 60% ofcreativessaythatthereisanincreaseintheirtime spentcreatingdigitalproductsthanfiveyearsagoand65% ofcreatives statesthattheyareproducingmorecontentforvariousbrandsnowthan fiveyearsago. Also, accordingtotheU.S. DepartmentofLabor, 279,200 graphicdesignjobswerecreatedin2010andisstillgrowingasoftoday.

  5. Asthedigitalrevolutioncontinues, willthecreativefieldstilllive? Yes! Withthestateoftheinternetasofnowandwiththenumberof peoplewillingtocreatecontentincreasingeveryday, wecanbesurethat creativepieceswillstillbeofferedforalongtime. Also, sincethereare numerousinnovationsindigitalplatformsthatcanriseforthenextyears, therewillalwaysbeachanceforcreativestoformulatenewtechniques tocatertothosechanges. Sohavenofear! Thecreativelandscapeisnot goingtodieanytimesoon.

  6. SOURCE: HTTPS://DIGITALMARKETINGAUTHORITY.BL OGSPOT.COM/2018/11/OPINION-IMPACT- OF-DIGITAL-REVOLUTION-TO.HTML

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