1 / 17

Dash-Area.Com Presentations

This presentation by Dr. Ralph D. Westfall discusses the innovative concept of a network of 3,000 community-specific websites, each tailored to its local audience. By leveraging unique domain names and central support services, these sites can compete with major internet portals. Key focus areas include traffic economics, revenue generation, local content provision, and the potential for local advertising. The model is designed to empower local businesses and communities, providing them with the tools to thrive in the digital landscape while fostering community engagement.

benita
Télécharger la présentation

Dash-Area.Com Presentations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dash-Area.Com Presentations Ralph D. Westfall, Ph.D. June 2, 2000

  2. Dash-Area.Com Concept • Network of 3000 community sites, each with content highly customized to its own community • each has unique domain name • www.[community name]-[st]-area.com • Supported by a central service operation that empowers the local sites to be competitive with major portals

  3. Internet Economics • Traffic (V - unique visitors) • drives revenues • increases revenue opportunities • Revenue per visitor (RPV) • Cost per visitor (CPV) • Net income = V x (RPV – CPV)

  4. Traffic Volumes • Yahoo.com: 49.5 MM/month • AOL.com: 43.3 • MSN.com: 36.9 • Geocities: 33.6 • Amazon: 16.3 • E-Bay: 16.3 PC Data Online, April 2000

  5. Revenue Per Visitor • ZDNet $0.81/month • Times Digital 0.65 • Marketwatch.com 0.42 • Go.com 0.34 • NBC Internet 0.18 Business Week, March 27, 2000

  6. Revenue and Cost Per Visitor • Yahoo: $0.48 $0.26 • IVillage: 0.67 1.85 • About.com 0.17 1.00 derived from data 2nd quarter 1999 data in Silicon Alley News, Aug. 20, 1999

  7. Internet Market Spaces • Global market web sites • serve United States and the world • heavily entrenched competition • Personal web sites • serve friends, families, students • Untapped space in between • local advertising: $66 billion

  8. Dash-Area.Com Market Space • Local communities • small/medium-sized cities • 30,000-200,000 population • communities in larger cities • North Hollywood, Bel Air, San Pedro (LA) • Greenwich Village, Upper East Side (New York) • very distinct identities • typically have their own chambers of commerce

  9. Locally-Focused Promotion • Free web sites to “opinion leaders” • local businesses • local community organizations • “word of mouth” advertising • Free e-mail to everyone in community • Web sites and e-mail use domain name • www.[community name]-[st]-area.com • will appear in their advertising & literature

  10. Content for Repeat Visitors • Local news, updated daily • local sports, events and activities, school news, history, etc. • Supplemented by “feeds” provided by central service operation • national headlines, sports, stock quotes • regional weather, traffic

  11. Low Costs • Local content largely contributed on a self-service basis • passwords issued to local sources • automated submissions of text and images • semi-automated review process • Central site negotiates additional feeds at favorable rates

  12. Local Webmasters • Strong contacts in local communities • Some technical skills • Complementary to existing businesses • web site development services • local ISPs • other involvement with E-commerce • Motivated by share in ultimate cash out

  13. Revenue Opportunities • Advertising • national media buy: whole network • unique market segmentation capabilities • regions, communities, demographics • Local webmasters • buy 2-year memberships via an auction • minimal service charges after 2 years

  14. Competition – Top Down • Yahoo! Get Local • zero content • incomplete coverage of local businesses • Digital Cities (AOL) • limited content • only 60 cities (not growing), mostly larger • 6.0 MM visitors April 2000

  15. Competition – Bottom Up • Community Profile Network • 360 cities (200 in Illinois, 6 in Calif.) • “cookie cutter” content • About.com • 175 communities in US and Canada • somewhat customized local content • relatively static (not updated that often)

  16. CIS 461 Student Teams • Prototype communities • Rancho Cucamonga (E-Systems) • Dunst, Han, Knoefler, Lin, Lo • Montclair (EUtopia) • Jain, Ngo, Taufiq, Tombokan • La Verne (Vanguard Web Solutions) • Fisher, Hsieh, Lee, Sulanchupakorn

  17. Interdisciplinary Consultants • Business plan/financials (GBA 691) • Reymundo • Graphic Design (Art Department) • Wong

More Related