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Giovanni Spadoni President of MedCruise Maria de Larratea Deputy General Secretary

Role of MedCruise in the Development of the Black Sea Cruise Destination Black Sea Port Terminals Conference and BASPA Annual Meeting 2011 Bourgas, October 3 rd - 4 th 2011. Giovanni Spadoni President of MedCruise Maria de Larratea Deputy General Secretary. MedCruise keeps the Med together.

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Giovanni Spadoni President of MedCruise Maria de Larratea Deputy General Secretary

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  1. Role of MedCruise in the Development of the Black Sea Cruise DestinationBlack Sea Port Terminals Conference and BASPA Annual Meeting 2011 Bourgas, October 3rd - 4th 2011 Giovanni SpadoniPresident of MedCruiseMaria de Larratea Deputy General Secretary

  2. MedCruise keeps the Med together Adriatic Black Sea · West Med/ Atlantic Piraeus East Med

  3. MedCruise Ports (2010)

  4. Cruising in the Black Sea2010 Statistics A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  5. Total MedCruise Passengers movement (in millions) and no. of members contributing to this data, 2000-2010 A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  6. MedCruise Areas (total traffic shares of areas, variations 2000/’08 /‘09 /2010)

  7. MedCruise areas shares passengers movement and cruise calls, 2010 CruiseCalls Passengers movement A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  8. Comparison of MedCruise areas by growth index of passengers movement A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  9. Top 5 Black Sea MedCruise ports, 2010 A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  10. Seasonality 2010, trimester shares per MedCruise Areas A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  11. Seasonality 2010, trimester shares in Black Sea A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  12. Three different degrees of seasonality dependency for passengers, 2010 A Report produced for MedCruise by Fondazione Università Ca’ Foscari Venezia SOURCE: The new MedCruise Statistic Report, 2nd edition 2011

  13. MedCruise Areas seasonalitypassengers movement 2010

  14. Building a Working Cruise Port

  15. What cruise lines look for in a port: Shared vision at the destination Understand the market and the client Experiences that are seamless Regional interdependence A long-term action plan Take advantage of own resources Product differentiation Respect, appreciation and preservation of historic heritage Courtesy Princess Cruises

  16. A port’s development strategy Understand your potential market Know how to promote your destination Invest in basic services and in human resources Develop relationships Capital improvements

  17. Development strategy First, know how to promote your destination Authenticity The Product Discovery

  18. Development strategy Second, preliminary investment in the destination Organisation on all levels (services, promotion, coordination) Action plans – short- and long-term Human resources Basic infrastructure Reasonable Costs

  19. Development strategy Third, expand relationships Cruise lines Industry press Cruise clubs – local collaboration Port Agents Tourist Board Town Hall Chamber of Commerce Merchant Organisations

  20. Development strategy Fourth, capital improvements Passenger terminal (necessary?) Berths, piers, dredging… infrastructure for megaships? Logistics zones for ground transportation Port-City relationship = Ship-Destination relationship

  21. Example of Black Sea Cruise October 2011-12 Days from Genoa

  22. Thanks! Role of MedCruise in the Development of the Black Sea Cruise DestinationBlack Sea Port Terminals Conference and BASPA Annual Meeting 2011 Bourgas, October 3rd - 4th 2011 Giovanni SpadoniPresident of MedCruiseMaria de Larratea Deputy Secretary General

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