2010 Partnership Bringing Raleigh-Durham-Cary-Chapel Hill to the NC Coast

1. 2010 Partnership Bringing Raleigh-Durham-Cary-Chapel Hill to the NC Coast

2. 2010 NC Coast Host Co-Op Insert Exclusive to Coast Host Members! 4 Page FULL COLOR Glossy Insert to publish four separate dates in 2009 400,000 Inserts distributed in select zip codes, reaching total saturation by means of News & Observer and its subsidiaries Dates to publish: April 11 & May 16- Deadline: March 9 August 8 & Sept 12 - Deadline: July 8 Ad Sizes & Rates: Quarter Page: $552/issue -- 3 ¾ x 4 1/8 Half Page: $1104/issue -- 7 ½ x 4 1/8 Full Page: $2208/issue -- 7 ½ x 8 ¼

3. 2010NC COAST HOST ONLINE COMPONENT ONLINE BIG BOX • 300x250 Bix Box Ad for NC • Coast Host delivered on • www.newsobserver.com/life/travel • 6,250 Impression Per month • 12-Month banner campaign • Ad will click thru to YOUR website. • Rate: $125/mo

4. TRAVEL & ADVENTURES MONTHLY TRAVEL EMAIL BLAST • Feature your destination in our monthly travel email blast! • Keep online users up to date about YOUR destination! • Let online users know about your special offers! • Drive monthly traffic to your website! • Email Blasts is received by 25,000 online regis users! • 3, 6 or 12 month option from $190-$220/mo. • Travel related email blasts were #1 received email offers in 2009! Rate: $190 per month* *Based on 12 month commitment

5. 2010 NC Coast Host Co-op Summary 1. 400,000 full color glossy inserts -total saturation in select zip codes. -100,000 on April 11, May 16 August 8 & September 13 -Spring version and a Fall version of insert 2. Online Coast Host Big Box Ad 6,250 Ad Impression Per Month Optional Travel & Adventures Email Blast! Glossy Insert ¼ page $552 ½ page $1104 Full page $2208 *Billed each month of April, May, August and September. Online Big Box Ad 6,250 ad impress/mo. $125/mo

6. 2010 NC COAST HOST Please sign me up for the following package: qQuarter page billed about $552 on each of 4 dates - full color 3 ¾” wide x 4 1/8” deep qHalf page billed about $1104 on each of 4 dates - full color 7 ½” wide x 4 1/8” deep qFull page billed about $2208 on each of 4 dates - full color 7 ½” wide x 8 ¾” deep to publish April 11 / May 16, and August 8 / September 12, 2010 in a total of 400,000 full color glossy inserts (approx 100,000 each date) in select zip codes in the Triangle area. These inserts will be distributed with total saturation for the zip codes selected utilizing The News & Observer and its subsidiaries. I will also receive a Box Ad delivering a minimum of 6,250 ad impressions per month for 12 months on www.newsobserver.com/lifestyles to bill at $125 per month (more impressions may be delivered based on your annual contract level). Contact Leila Tabatabai at 800-849-5839, Fax 919-829-4704 or Leilat@newsobserver.com to reserve space. qCheck box to OPT OUT of the online campaign DEADLINES: Space & Material Deadline for Apri/May Insert: March 9th Space & Material Deadline for Aug/Sept Insert: July 8th Advertiser Name: ____________________________ Account #: ____________________________ Signature: _____________________________ Contact Person: ______________________________ e-mail: _____________________ Business Address: ________________________________________________________ City: __________________________ State: _______ Zip Code: __________________ Phone: ___________________________ Fax: __________________________________ Website Address: _________________________________________________________