Agricultural Entrepreneurship & Business Planning Direct Marketing
Washington State Farmers Market Association Conference February 2nd- 4th, Semiamoo Resort, Blaine San Juan Ag Summit February 10th- 12th, Orcas Island Getting Your Products Into the Market (NABC) February 7 8:45AM to 3:00PM Skagit Farmers Supply Skagit Ag Summit February 25th WSU NWREC Upcoming Events
Course Field Trips • February 18th 10am-2pm • Direct Market Strategies Field Trip • Meet at Extension office • March 4th 10am- 2pm • Business Plan Review and Hands On Financial Statements Work Session with EDASC • Skagit Valley College – Rm F1-12
It’s time for …. This weeks PRODUCER PROFILE!!
Reading Review • What tips does the author have about rejection? • What are the author’s “five rules of doing business with us”? Will these be your rules too or do you have others to add? • What is a local example of one of the following direct market strategies: • Farmers Market • Agrotourism • Farm stand • Farm to Table Restaurant • CSA
Agricultural Entrepreneurship & Business Planning • Elevator Pitch
Elevator Pitch • An elevator pitch should answer the who what where when and why. After listening to you partner’s pitch, were you able to understand the following? • Business Name • Business Identity (mission? Motivation?) • Product • Market • Value or benefit to the customer • Did you feel like you need further explanation of the business?
Peer Review • Based on what you’ve read so far… • Can you describe the unique product attributes and how the business/product will fit into the current industry as described in Section 3. • Can you think of any other major competitors for this product/business? • Who do you think the target customer base should be? • Is this headed in the right direction for the writer’s purpose ie. internally or with a banker/investor.
Next week’s readings: (online) • Market Farming Success pages 27-30 and 169-186 • Organic Farmers Business Handbook Chapter 7 and 8 • Business Plan topics to work on: • Section 4.1, 4.2, 4.3, 4.4, 4.5, 4.6
A and B Nursery Business Plan • Describe the who, what, when, where and how of the business plan. • Did you have a clear idea of the above after reading the executive summary? • Based on the information would you ok the operating loan? If not, what information is missing? • Show of hands • Make a case for and against