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Guess the Cereal?

Fruit Loops. Cap’n Crunch. Honey Smacks. Guess the Cereal?. Lucky Charms. Cocoa Puffs. Honey Smacks. Guess the Cereal?. Honey Nut Cheerios. Frosted Flakes. Trix. Guess the Cereal?. Count Chocula. Rice Krispies. Cinnamon Toast Crunch. Guess the Cereal?. “Breakfast of Champions”

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Guess the Cereal?

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  1. Fruit Loops Cap’n Crunch Honey Smacks Guess the Cereal?

  2. Lucky Charms Cocoa Puffs Honey Smacks Guess the Cereal?

  3. Honey NutCheerios Frosted Flakes Trix Guess the Cereal?

  4. Count Chocula Rice Krispies Cinnamon ToastCrunch Guess the Cereal?

  5. “Breakfast of Champions” • “Like a Good Neighbor” • “Melts in Your Mouth, not…” • “They’re Grrrreat!”

  6. Why do we know these slogansso well?

  7. We are bombarded with marketing messages everyday. • Over 5,000 per day.

  8. Consumer Society(Market Economy)

  9. Consumer Societies are driven to attain purchasing power to buy goods & services.

  10. Marketing is a big deal in consumer societies.

  11. Marketing Strategy • To Satisfy Consumer Needs and Wants

  12. Let Mikey try it!

  13. Give Them What They Want • The fundamentals of marketing

  14. Marketing is… • Satisfying customer needs & wants through: • Designing • Promoting • Selling • Distributing • A Product or Service

  15. Marketing Mix is a Strategy • Target Market • Price • Product • Place • Promotion

  16. Target Market • A specific group of consumers at which a company aims its products and services

  17. Price • Value? • Location? • How much does customer care about price? • Competition?

  18. Product • What to make? • When to make it? • Level of quality? • How many? • How to package and label?

  19. Place • Where sold? • What kind of store? • Distribution? • Salespeople? • Competition?

  20. Promotion • Where Promote? • How Promote? • Radio? TV? • Billboards? • Social media? • When? • Competition?

  21. Marketing Mix Graphic Organizer • Sweet & crunchy • Whole grain • Healthy, delicious Excellent source of B-vitaminsBright packaging, different size boxes • Homemakers are cost conscious • Looking for value • Very competitive • Convenience storesmore expensive • TV Commercials • Coupons • Sweepstakes • Offers • Recipes • Nutritional Info • Retail stores • Supermarkets • Entire aisles • Marketing battlefieldFriendly, helpfulsalespeople

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