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The Impact of New Digital Media on...

The Impact of New Digital Media on. Fandom? Health? Traditional media? Democracy?. New Digital Media. The Case Study. Why you need to do this:. You cannot reach the higher marks in Section A, without referring to your own specific examples as well as the unseen text(s).

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The Impact of New Digital Media on...

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  1. The Impact of New Digital Media on... • Fandom? • Health? • Traditional media? • Democracy?

  2. New Digital Media The Case Study

  3. Why you need to do this: • You cannot reach the higher marks in Section A, without referring to your own specific examples as well as the unseen text(s). • In Section B, you will need to write an answer on either Representation or New Digital Media. You will need your case study to answer your question.

  4. What do I need to do? • You need to choose a case-study, which would allow you to answer questions on the following:The impact of new/digital media on... • Media institutions • Media and democracy • The changing role of the producer and consumer • User Generated Content • The effect of Globalisation • The attempts of traditional media to survive/compete • Cross Cultural Communication • Values and Ideology

  5. Example case study TOPIC • The Impact of New Digital Media on communication. RELEVANT INSTITUTION • Twitter

  6. UTOPIAS & DYSTOPIASWhat have been the advantages and disadvantages of twitter? Advantages Disadvantages

  7. Key Texts / Examples: Advantages Disadvantages

  8. Key theories, debates and issues • Liberal Pluralism vs. Political Economy • Active audiences • Marxism (more power to proletariat) • Public Relations • (Lack of) Censorship and Regulation • Privacy • Stuart Hall – Dominant / Negotiated / Oppositional readings • Richard Dyer’s Utopias • Uses and Gratifications theory

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