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Business Research Methods

Business Research Methods. 3. Choosing Resarch Approaches and Methods Free download from ventus.dk. Filters. What is ”Reality” People who are directly experiencing an event look at it with filters adjusted to the situation Researcher look at the event with their searching filters

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Business Research Methods

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  1. Business Research Methods 3. Choosing Resarch Approaches and Methods Free download from ventus.dk

  2. Filters • What is ”Reality” • People who are directly experiencing an event look at it with filters adjusted to the situation • Researcher look at the event with their searching filters • Readers of the research put on even more distant filters

  3. The Nature of Knowledge • Epistemology: • ”to what extent can we know something is true?” • ”does a phenomenon have an objective life (e.i. discrimination) or is it only existing in the minds of those who discuss it?” • Becoming • Positivism vs interpretivism

  4. The Existence of the Social Life • Ontology: • ”not dealing with what is true – but with the existence of social entities (e.i. organizations)” • Is a team existing in itself? Or is it just the concept of a team we are thinking of? • Being • Objectivism vs. constructionism

  5. Qualitative and Quantitative • Quantitative: • Survey, archival reseatch • Qualitative: • Interview, case study, action research, experiment, workshop

  6. Triangulation • Triangulation: • mixing qualitative and quantitative research methods Quantitative Methods Qualitative Methods

  7. Reliability • Reliability: • Design research in a way that makes it auditable - tranparent and clear • Avoid errors and bias • Bias: I.e. telephone interview: asking people about their habits looking at TV. The bias is that those who answer the calls are people who mostly stay at home

  8. Validity • Face validity • Method makes sense in itself • Construct validity • The questions are really asking what you think yjey should ask • Internal validity • Does strong motivation lead to good team work?

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