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Embrace the Power of a Diverse Chapter

Embrace the Power of a Diverse Chapter. A Guide for Chapter Diversity Outreach. Building your chapter strategy The IREM ® Advantage. To educate real estate managers and certify their competence and professionalism To enhance members’ professional competence and performance

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Embrace the Power of a Diverse Chapter

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  1. Embrace the Power of a Diverse Chapter A Guide for Chapter Diversity Outreach

  2. Building your chapter strategyThe IREM® Advantage • To educate real estate managers and certify their competence and professionalism • To enhance members’ professional competence and performance • To serve as an advocate on issues that affect the industry • To advance the professional stature of real estate management

  3. Building your chapter strategyThe IREM® Advantage • Top-of-the-line professional education and training • All courses taught by current practitioners who are successful executives in the industry • Curriculum addresses all aspects of real estate management and focuses on practical applications • Conferences, webinars, and publications address current and emerging industry trends and issues

  4. Building your chapter strategyThe IREM® Advantage • Well-informed • Institute’s award-winning magazine, Journal of Property Management (JPM®) covers latest industry news • Industry research and management guides for all types of properties – including annually published Income/Expense Analysis® Reports • Timely publications address current hot topics in the industry

  5. Diversity matters • Diversity is relevant to every single one of us • Diversity exists in every single interaction we have with another person

  6. Diversity matters • Diversity of people brings a diversity of ideas • Diversity of ideas brings the best solutions

  7. Diversity matters • Diversity is a strategy • Use it to meet your chapters goals • Diversifying your chapter will grow your chapter • Diversifying your chapter will bring fresh ideas to your chapter • Diversifying your chapter will strengthen member engagement • A growing, fresh, engaged chapter is a powerful chapter

  8. Diversity matters • Once you have completed this session, you will be able to: • Define diversity for your chapter • Analyze where your chapter can capitalize on new opportunities • Create and implement a plan for diversity outreach and retention

  9. What is diversity? • Diversity means difference • No single definition is right for every situation • Common misperceptions: • race relations, gender equality, affirmative action, quotas, compliance, sensitivity • These are all part of the larger conversation, but diversity means difference, and difference takes many forms

  10. What is diversity? • IREM® Diversity Statement “IREM® encourages diversity. We welcome individuals of all races, genders, creeds, ages, sexual orientations, national origins, and individuals with disabilities. Our organization strives to provide an equal opportunity environment among its members, vendors, and staff.”

  11. What is diversity? • Activity 1 • Association Forum Diversity Summit, 2011 “Diversity is having the willingness and ability to recognize, understand, respect and effectively respond to unique talents and needs of all individuals, regardless of their packaging.”

  12. Defining diversity for your chapter • Every chapter will have a different perspective on what diversity means for its membership • A first step is understanding how your chapter membership compares to your local market

  13. Know your market Activity 2 • Take a few moments to think about the makeup of your chapter. • At the same time, think about the make up of your local real estate community • How do they compare? • Where might there be some untapped resources? • Gender • Ethnicity • Property types • Age • Disability • Career level or specialty • Sexual orientation • Education level

  14. Know your market

  15. Know your market • Think there’s no cultural diversity in your market? • America’s growing diversity has reached nearly every state • Look at these maps based on U.S. Census Bureau data and projections

  16. Growth in multicultural diversity - 1980

  17. Growth in multicultural diversity – 2020 projection

  18. Know your market

  19. Know your market • U.S. Disability stats Reported on www.aapd.com

  20. Know your market • Business rationale: • Two thirds of new households in the United States are minorities • Minorities represent 30 percent of the U.S. population, and their buying power is growing steadily • Several states already are “majority minority” • Numbers of same-sex households are growing • A steady 10% of Americans report a disability

  21. Know your market • www.factfinder.census.gov • Search by city, county, state • Social characteristics • Economic characteristics • Housing characteristics • Demographic characteristics • Drill down to “show more” about each set of characteristics

  22. www.factfinder.census.gov

  23. www.factfinder.census.govSample Houston, TX – Social Characteristics

  24. www.factfinder.census.govSample Houston, TX – Economic Characteristics,Housing Characteristics

  25. www.factfinder.census.govSample Houston, TX – Demographic Characteristics

  26. Building your chapter strategyCollaboration • Collaborate - Don’t go it alone • Look for ways to work with other organizations • Other real estate management organizations • Examples: Local BOMA, NAA, or AHMA group • Allied organizations in real estate • Examples: Local Realtor® board, AREAA chapter, NAHREP chapter, AAREP chapter, NAGLREP chapter • Non-real estate organizations with common goals • Examples: Local community colleges or universities (academic groups as well as social clubs), local military or veterans groups, Local Business Fraternities or Sororities, Chamber of Commerce • Supporters • Examples: IREM® Foundation, Friends of IREM, local properties

  27. Building your chapter strategyBest Practices Be inspired by the successes of other IREM chapters Indianapolis Chapter No. 24 • John Perine, CPM®, President • Julie Dowry, IAE 8th Annual Take Our Future to Lunch 10:00 am Job Fair 11:00 am registration & networking 12:00 lunch program Meet and mentor students interested in property management careers from Ball State, IU, Butler, Purdue & Notre Dame. Visit our job fair and get inspired by our guest speaker, Josh Bleill, co-author of “One Step At A Time: A Young Marine’s Story of Courage, Hope, and a New Life in the NFL,” which follows his journey from enlistment then on to active duty, through two years of rehab, and ultimately to his job with the Indianapolis Colts.

  28. Building your chapter strategyBest Practices Be inspired by the successes of other IREM chapters Greater New York Chapter No. 26 • Diana Bosjnak, CPM®, President • Sheila Still, IAE Scholarships • Whether you’re aspiring to achieve an IREM® credential and/or looking to enrich your knowledge, IREM ® is committed to helping you reach your professional development goals. Cost doesn’t have to be an obstacle – IREM has a wide array of scholarships available to help alleviate the financial burdens associated with higher education. • Our chapter offers the following scholarships: IREM Brooker Chapter Scholarship IREM Brooker Chapter Book Scholarship • Additionally, IREM offers scholarship programs at the national level through the IREM Foundation. The IREM Foundation awards scholarships to qualified students at all career stages, from those currently enrolled in college to those working towards an IREM credential. Click here to download IREM Foundation scholarship applications.

  29. Building your chapter strategyBest Practices Be inspired by best practices of other chapters Western North Carolina Chapter No. 40 • Christopher Mauth, CPM, President • Jackie Campbell, IAE IYP Green Building Tour • The IYP Committee hosted an exclusive tour of one of Charlotte’s premiere green buildings, 1 Bank of America Center. It was a huge success and everyone enjoyed happy hour after the tour. • The mission of IYP is simple: “to promote growth for young professionals, IREM and the asset and property management field by providing educational and social networking mixers in a casual, progressive and fun environment.”

  30. Building your chapter strategy Activity 3 • Outcome - Identify local opportunities for collaboration • Instructions – Using the categories at right, write down the name of one organization in each category in your local market that you have worked with minimally or not at all • Tip – Return to slide 26 for examples. • Work alone or in groups. • Other real estate management organizations • Name one • Allied organizations in real estate • Name one • Non-real estate organizations with common goals • Name one • Supporters • Name one

  31. Building your chapter planResources within the chapter • Resources within your chapter • Look for leadership • Who among your members has a passion for diversity? • Consider naming a Diversity Chair • Executive Council members • Look for participants • Who among your members will support chapter diversity efforts? • Mine chapter membership and transactions data • Conduct a chapter profile – ask about demographics-age, gender, ethnicity, property types, career level, educational background, languages spoken, areas of expertise

  32. Building your chapter strategy Activity 4/Chapter Plan • Put together the results of activities • Using these results: • Prioritize opportunities • Define one or two feasible outreach goals • Assign a leader • Define expectations and accountability within chapter • Market opportunities identified (Slide 13) • Collaborations identified (Slide 26) • Leadership identified (Slide 31) • Supporters identified (Slide 31)

  33. Retaining • Foster the diversity that already exists in your chapter • Continuously work to “recognize, understand, respect and effectively respond to unique talents and needs of all individuals, regardless of their packaging” • Four Cornerstones of Diversity • Knowledge • Understanding • Acceptance • Behavior • Other

  34. Retaining • Four Cornerstones of Diversity • Knowledge – Learn about others who are different • Understanding – Use that knowledge to gain empathy for others • Acceptance – Respect values of others • Behavior – Look for ways to change how you interact with others

  35. Wrap-up • Power of a diverse chapter • Grow – Attract more students and members • Retain – Keep existing members involved and coming back • Combine results of Activities to create diversity strategy or analyze your existing strategy • Benchmark of current diversity • Targets for broadening chapter makeup • List of resources to reach targets • Assign oversight to chapter leader(s) with actionable goals • Earn points in your Chapter Star Workbook

  36. Resourceswww.diversityinc.com/department/168/Divesity-Facts/

  37. www.mbda.gov

  38. www.usbln.org

  39. Resourceswww.realtor.org

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