Quality Original TV Programming Keeps Consumers Engaged
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In today's media landscape, quality television programming significantly impacts viewer behavior. According to the TiVo 2013 Social Media and Multitasking Survey, 25% of viewers deliberately avoid the internet until they have watched certain episodes to prevent spoilers. Furthermore, 73% of respondents state that they prioritize watching certain shows without distractions, indicating the depth of their engagement. This highlights the importance of crafting compelling content that keeps audiences invested and attentive.
Quality Original TV Programming Keeps Consumers Engaged
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Presentation Transcript
Quality Original TV Programming Keeps Consumers Engaged 25% of all viewers avoid internet until they watched certain episodes, to avoid spoilers 73% agree “there are certain shows that are so important to me or so tricky to follow, I make sure not to do other things while I am watching them” Source: TiVo 2013 Social Media and Multitasking Survey