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Corporate Ownership

Explore the dominance of American multimedia giants, cross-media ownership strategies, and the rise of non-US media stakeholders in global communication.

bernard-madden
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Corporate Ownership

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  1. Corporate Ownership How can so few control so much? Meeting 3

  2. Transnational Media Myths • Mega corporations operate in most or all world markets • Operate in preferred markets • Bias toward home market 2. Companies are monolithic in approach • Corporate culture reflects founder or owner and business mission

  3. Cross-Media Ownership • Share news information • Cross-licensing and marketing • Bulk-buying & group discounts • Sharing resources • Discounts to advertisers with package buys • Shared distribution efficiencies

  4. American Multimedia Giants American companies have: highest revenue, encourage US tastes with advertising • AOL-Time Warner largest worldwide • Disney owns ABC radio/TV ad ESPN • Viacom owns CBS radio/TV, MTV, Blockbuster

  5. More Giants • News Corporation has FOX, 20th Century Fox, STA TV (Asia), BSkyB (Europe); controlled by Rupert Merdock. • General Electric owns NBC (CNBC, MSNBC), European & Asian cable TV

  6. Hollywood and NY Corporations • Operate in English, the language of largest global segment of media outlets • Access to substantial fiscal resources • Purchase US made programming • Access to talent, producers, writers, directors

  7. AOL-Time Warner • US core nation influencing all other cores • Merger part of Internet revolution • Properties (CNN, Warner Brothers, HBO, cable, music, Time Inc, Turner Ent.,New Line cinema, Cartoon network) • Records (150 retail outlets, 30 Asian stores) • Artists (Cher, Faith Hill, Madonna, AC/DC, Bare Naked Ladies)

  8. Viacom • Gained 35% of US broadcast market with CBS purchase in 2000 • Includes 38 TV stations, 163 radio, 13 Internet companies • Controls Paramount’s 2500 title library, 33% United International pictures • MTV,Nickelodian,VH1,Nick at Night, BET, Showtime • Simon Schuster publishing @ 2400 titles/year • Blockbuster’s 6000 stores

  9. Disney • Feature films • Part owner of A&E cable, History channel, E!Entertainment and E! Online • Disney TV International • Disney Channel • ESPN’s Lifetime and SoapNet • Theme parks (France, Japan, Hong Kong) • ABC news, sport, sitcoms, quizshows

  10. General Electric • NBC’s holdings (network, news, sports, entertainment, cable, interactive) • Network Today Show, Friends, West Wing dominate ratings. • CNBC, MSNBC news and business • Many firsts: Stereo, color broadcast, made for TV movies, morning news, online/ digital broadcasts • 8th largest worldwide

  11. AT&T • Liberty Media Group (Discovery, Encore, USA cable channels, TV Guide) • 25% Telemundo Hispanic TV network • 25% Excite at home (Internet provider)

  12. Non-US Giants • Bertelsmann German group in 60 countries • 4th largest worldwide • Music Group has 14% world market; owns Arista Records, BUGjuice, Sonopress CDs • Internet entertainment (Game Channel, Sport 1) • Radio & TV throughout Europe • Pixelpark digital brand communications

  13. Vivendi Universal • French, 7th largest • Universal Studios, UMG Records in US • Major pay TV operator in Europe • Partnership with Seagram’s Universal Studios, Universal Music Group

  14. VNU • Netherlands-based • 9th largest worldwide • Publishing (AdWeek, Billboard, Hollywood Reporter), TV, film production, music, Internet services, TV ratings (Neilson Media)

  15. Sony • Japanese based • 6th largest worldwide • Owns CBS records, Columbia Pictures • Investor in Telemundo, produces telenovelas in prime time • Music division (Michael Bolton) • Film & TV shows (Good as it Gets, Wheel of Fortune) • Multiplexes (Metreone in SF, Tokyo, Berlin)

  16. News Corporation • Australian based, 5th worldwide • International empire of media, technology, and sports franchises • Owns LA Dodgers, LA Lakers, Kings hockey, Madison Sq. Garden (pt. Owner NY Rangers & Knicks, National Rugby League • Fox Network, 20th Cent, Harper/Collins, NY Times, TV Guide, Festival Records

  17. Summary • Ownership shows connection between sports and mass media • Ever-increasing role that non-US media stakeholders are playing in global communication

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