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Black Sheep Bakery

Black Sheep Bakery, established in Portland, OR, specializes in tasty vegetarian and vegan baked goods. We offer packaged pre-mixes for muffins, bars, and cookies, catering to health-conscious buyers. Our products not only taste great but also align with growing demands for organic and gluten-free options. With a proven sales history and strong brand recognition in target demographics, we're highlighting the opportunity to expand into new retail and cooperative channels. Join us as we continue to make healthy eating delicious and accessible.

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Black Sheep Bakery

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  1. Black Sheep Bakery by: Jeff Weiss, Adrienne Blohm, Lena Ramos

  2. Quick Overview

  3. Selling pre-mixes for muffins, bars, cookies

  4. $10 investment 6.6 individual units $12.60 profit

  5. High-Level Overview

  6. Who Are We? • Established retail & commercial bakery • Specialize in tasty, vegetarian/vegan • Operating in Portland, OR metro since 2000

  7. What are we selling? • Tasty, organic baked goods • Happen to be vegetarian/vegan • Creating packaged pre-mixes • Peace of mind for health-conscious buyers

  8. Where are we? • Established outlets • Natural grocers • Retail bakery • Farmer’s Market

  9. Where are we? • New Outlets • Fred Meyer (Kroger) • Vegan grocers • Coop grocers

  10. How do we make money? • Costs - $1.51 • Raw Materials - $0.87 • Packaging - $0.27 • Cartons & cases - $0.37 • Wholesale - $3.39 • Retail - $4.75 • Average Profit - $2.20

  11. What do we need? • $80k over 5 years • Year 1 • $20k - Line of Credit • $10k – Personal Funds • Year 3 [expansion] • $20k – Line of Credit • $30k – Truck Financing

  12. 20 Minute Pitch

  13. Executive Summary • Sell baked vegan goods • Serves a niche group • Profit from wholesale and retail

  14. Company Summary • Mission

  15. Company Summary • History

  16. Company Summary • Competitive Advantage “Vegan food that doesn’t suck” – Amanda Felt

  17. Product • Double Chocolate Mix • Cornmeal Mix • Trail Mix

  18. Marketing • Market Segment • Vegetarian Inclined • Vegetarian • Vegan

  19. Marketing • Market Segment • (Pie chart)

  20. Marketing • Target Market • Affluent • Educated • High disposable income

  21. Marketing • Industry Analysis • Flour mixes • $4.6 billion industry

  22. Marketing • Web Plan • Wholesale ordering system • No direct internet sales at this time

  23. Marketing - SWOT • Strengths • Proven products • Existing relationships with retail outlets • Local name

  24. Marketing - SWOT • Strengths • Strong brand recognition among target consumers • History of success of pre-mix internet sales

  25. Marketing - SWOT • Weaknesses • High costs outsourcing packaging, distribution • Prior mix internet sales not equal retail sales • Weak brand recognition outside core demographic

  26. Marketing - SWOT • Weaknesses • No relationships with food brokers, distributors • High quality variability

  27. Marketing - SWOTT • Opportunities • Organic baked goods growing at 30%+ annually • High demand for gluten-free • Vegetarian sector fastest growing

  28. Marketing - SWOT • Threats • Raw material costs • Fuel prices

  29. Marketing - SWOT • Threats • Demand for organic products could cause a scarcity of raw materials • Organic products considered luxury

  30. Marketing - SWOT • Trends • Traditional retailers creating "natural” sections • Increase awareness of food allergies

  31. Marketing • Competitive Edge • Proven product • Tastes good • Market penetration pricing

  32. Marketing Strategy Dairy Free, GMO Free, Cholesterol Free … and tasty

  33. Sales Strategy

  34. Sales Forecast • 2011 - $35,563 • 2012 - $42,357 • 2013 - $61,680 • 2014 - $82,020 • 2015 - $102,360

  35. Milestones • Initial set up • Carton/case ordering • Fill Order • Expo West/ “organic” co-packer

  36. Milestones • Expo West/ “organic” co-packer • Find distributor / New Seasons Market • Fred Meyer / Kroger

  37. Management Summary • CEO – Amanda Felt

  38. Important Assumptions • Financing Assumptions • Interest rate: 20% • Line of Credit terms: 18 months • Long-term financing terms: 36 months

  39. Important Assumptions • 20% discount • Cost raw ingredients stay same

  40. Important Assumptions • Shipping pass to customers • Gas price

  41. Important Assumptions • Increase channels through distributors • Distributors receive 3-5% • Additional 5% raw ingredients

  42. Important Assumptions • Forecast projections current economy • All units used

  43. Funding • Year 1 • Ingredients: $10,500 • Carton: $5,250 • Case: $2,200 • Marketing: $7,000 • Cutting Die: $1,650 • Warehouse: $2,400 • Total: $30,000

  44. Funding • Year 3 • Expansion to distributors: $20,000 • Vehicle: $30,000 • Total: $50,000

  45. Breakeven Analysis • 674units per month • At week 2.5

  46. Profit /Loss • Gross Margin • Over 187% growth over 5 years • Net profit • Positive at end of Year 1

  47. Profit /Loss • Net Profit • Year 1 – $289 • Year 2 – $9,932 • Year 3 – $9,283 • Year 4 – $17,162 • Year 5 - $27,896

  48. Projected Cashflow • Always positive net cash • Year 1 – $4,424 • Year 2 – $2,421 • Year 3 – $1,629 • Year 4 – $2,121 • Year 5 - $12,650 • Cash Balance - $23,244

  49. Long-Term Plan • Phase 1 – Whole Foods, Co-op, Vegan store • Phase 2 – Distributors • Phase 3 – Fred Meyer’s

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