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Black Sheep Bakery

Black Sheep Bakery. by: Jeff Weiss, Adrienne Blohm , Lena Ramos. Quick Overview. Selling pre-mixes for muffins, bars, cookies. $10 investment 6.6 individual units $ 12.60 profit. High-Level Overview. Who Are We?. Established retail & commercial bakery

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Black Sheep Bakery

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  1. Black Sheep Bakery by: Jeff Weiss, Adrienne Blohm, Lena Ramos

  2. Quick Overview

  3. Selling pre-mixes for muffins, bars, cookies

  4. $10 investment 6.6 individual units $12.60 profit

  5. High-Level Overview

  6. Who Are We? • Established retail & commercial bakery • Specialize in tasty, vegetarian/vegan • Operating in Portland, OR metro since 2000

  7. What are we selling? • Tasty, organic baked goods • Happen to be vegetarian/vegan • Creating packaged pre-mixes • Peace of mind for health-conscious buyers

  8. Where are we? • Established outlets • Natural grocers • Retail bakery • Farmer’s Market

  9. Where are we? • New Outlets • Fred Meyer (Kroger) • Vegan grocers • Coop grocers

  10. How do we make money? • Costs - $1.51 • Raw Materials - $0.87 • Packaging - $0.27 • Cartons & cases - $0.37 • Wholesale - $3.39 • Retail - $4.75 • Average Profit - $2.20

  11. What do we need? • $80k over 5 years • Year 1 • $20k - Line of Credit • $10k – Personal Funds • Year 3 [expansion] • $20k – Line of Credit • $30k – Truck Financing

  12. 20 Minute Pitch

  13. Executive Summary • Sell baked vegan goods • Serves a niche group • Profit from wholesale and retail

  14. Company Summary • Mission

  15. Company Summary • History

  16. Company Summary • Competitive Advantage “Vegan food that doesn’t suck” – Amanda Felt

  17. Product • Double Chocolate Mix • Cornmeal Mix • Trail Mix

  18. Marketing • Market Segment • Vegetarian Inclined • Vegetarian • Vegan

  19. Marketing • Market Segment • (Pie chart)

  20. Marketing • Target Market • Affluent • Educated • High disposable income

  21. Marketing • Industry Analysis • Flour mixes • $4.6 billion industry

  22. Marketing • Web Plan • Wholesale ordering system • No direct internet sales at this time

  23. Marketing - SWOT • Strengths • Proven products • Existing relationships with retail outlets • Local name

  24. Marketing - SWOT • Strengths • Strong brand recognition among target consumers • History of success of pre-mix internet sales

  25. Marketing - SWOT • Weaknesses • High costs outsourcing packaging, distribution • Prior mix internet sales not equal retail sales • Weak brand recognition outside core demographic

  26. Marketing - SWOT • Weaknesses • No relationships with food brokers, distributors • High quality variability

  27. Marketing - SWOTT • Opportunities • Organic baked goods growing at 30%+ annually • High demand for gluten-free • Vegetarian sector fastest growing

  28. Marketing - SWOT • Threats • Raw material costs • Fuel prices

  29. Marketing - SWOT • Threats • Demand for organic products could cause a scarcity of raw materials • Organic products considered luxury

  30. Marketing - SWOT • Trends • Traditional retailers creating "natural” sections • Increase awareness of food allergies

  31. Marketing • Competitive Edge • Proven product • Tastes good • Market penetration pricing

  32. Marketing Strategy Dairy Free, GMO Free, Cholesterol Free … and tasty

  33. Sales Strategy

  34. Sales Forecast • 2011 - $35,563 • 2012 - $42,357 • 2013 - $61,680 • 2014 - $82,020 • 2015 - $102,360

  35. Milestones • Initial set up • Carton/case ordering • Fill Order • Expo West/ “organic” co-packer

  36. Milestones • Expo West/ “organic” co-packer • Find distributor / New Seasons Market • Fred Meyer / Kroger

  37. Management Summary • CEO – Amanda Felt

  38. Important Assumptions • Financing Assumptions • Interest rate: 20% • Line of Credit terms: 18 months • Long-term financing terms: 36 months

  39. Important Assumptions • 20% discount • Cost raw ingredients stay same

  40. Important Assumptions • Shipping pass to customers • Gas price

  41. Important Assumptions • Increase channels through distributors • Distributors receive 3-5% • Additional 5% raw ingredients

  42. Important Assumptions • Forecast projections current economy • All units used

  43. Funding • Year 1 • Ingredients: $10,500 • Carton: $5,250 • Case: $2,200 • Marketing: $7,000 • Cutting Die: $1,650 • Warehouse: $2,400 • Total: $30,000

  44. Funding • Year 3 • Expansion to distributors: $20,000 • Vehicle: $30,000 • Total: $50,000

  45. Breakeven Analysis • 674units per month • At week 2.5

  46. Profit /Loss • Gross Margin • Over 187% growth over 5 years • Net profit • Positive at end of Year 1

  47. Profit /Loss • Net Profit • Year 1 – $289 • Year 2 – $9,932 • Year 3 – $9,283 • Year 4 – $17,162 • Year 5 - $27,896

  48. Projected Cashflow • Always positive net cash • Year 1 – $4,424 • Year 2 – $2,421 • Year 3 – $1,629 • Year 4 – $2,121 • Year 5 - $12,650 • Cash Balance - $23,244

  49. Long-Term Plan • Phase 1 – Whole Foods, Co-op, Vegan store • Phase 2 – Distributors • Phase 3 – Fred Meyer’s

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