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How to Growth Hack Your Way to Success. The 4 Core Dilemmas of Startup marketing. April 6 th 2014. Hayut Yogev. Generating revenues and profit. The brand (& company) perception. The 3 unbreakable stages of marketing. Sales. Marketing- Communication. Market Strategy. The Challenge.
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How to Growth Hack Your Way to Success The 4 Core Dilemmas of Startup marketing April 6th 2014 Hayut Yogev
Generating revenues and profit The brand (& company) perception
The 3 unbreakable stages of marketing Sales Marketing- Communication Market Strategy
The Challenge Innovative Technology
What is a Market Strategy? A process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage (Wikipedia)
The 4 Core Dilemmas of Startup marketing* *Source: Gaia Model
The 4 Core Dilemmas What do we do? The Product What market Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model
The 4 Core Dilemmas What do we do? The Product What market Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model
The 4 Core Dilemmas What do we do? The Product What market Category are we playing in? Who are our Main and secondary Customers? What is our Value Proposition? *source: Gaia Model
The 3 unbreakable stages of marketing Sales Marketing- Communication Market Strategy
Always keep one step ahead • Be creative • Read. Learn. Follow. • Be aware to new marketing trends • Be innovative
Thank You! Email: Hayut@gaia-vsm.com Website: www.gaia-vsm.com