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Unknown Arguments for Peering in Networking Industry

Explore lesser-known reasons for peering in the networking industry including enhanced marketing, revenue boost, and collaboration opportunities. Learn about the impact of peering on latency, revenue, and regional connectivity. Stay informed about upcoming workshops and updates.

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Unknown Arguments for Peering in Networking Industry

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  1. The (unknown) arguments for peering 22.9.2013 Marco Brandstaetter Business Development, DE-CIX Management GmbH marco.brandstaetter@uae-ix.net

  2. The unknown arguments for peering Known argument 1: Peering is cheaper than IP Transit • Still themainargumentforpeering • The truthofthisargumentisshrinking in someregionsandforsmallerbandwithaspeeringmodelsarebased on flat feesforports. • It´sthemainargumentusedforthemanagementtogettheaprovalforpeering – but don´tuseonlythatargument!

  3. The unknown arguments for peering Known argument 2: Lower latency • Youhave a shorterpathbyusingpeering • This shouldresult in lowerlatency but it´s not a must • This argumentisdefinitelytootechnicalforyourmanagement

  4. The unknown arguments for peering Unknown argument 1: Recognition • Peering on an IXP is also marketing for the company • The ANEXIA / MEDIANOVA example • This is especially true when it comes to peering on international IXPs

  5. The unknown arguments for peering Unknown argument 2: Collaboration • An IXP is a big marketplace for more than just IP packets • An IXP is the perfect interconnection point for MPLS and other data projects (multinational….) • VLANs over the IXP make it easy to build a Business Case (instead of expensive NNIs).

  6. The unknown arguments for peering Unknown argument 3: More revenue thru peering • Killer argument for all who are selling IP transit (maybe not for the Tier1´s….) • With the shorter path over peering you will attract more traffic in a multi homed szenario from your customer • Works also for existing customers

  7. The unknown arguments for peering Example i3b – IP Transit for Hutchison 3G

  8. The unknown arguments for peering Unknown argument 4: UAE-IX is here use it! • Proof of concept regional peering is possible in GCC • 20+ Networks in less than a year • Content coming to the region • Content coming from the region

  9. Basics/Peering RTT to Content This is the situation in Europe (eg. Vienna/Austria) So typical from Austria it is around 1 msec to 30 msec (except Twitter = USA)

  10. Basics/Peering RTT to Content This is the situation in GCC example Riyadh 1 ISP without UAE-IX peering (blue = RTT in Europe)

  11. Basics/Peering RTT to Content This is the situation in GCC example Riyadh 2 ISP with UAE-IX Peering (blue = RTT in Europe)

  12. Basics/Peering RTT to Content This is the situation in GCC CONFERENCE ROOM ! ISP with UAE-IX Peering (blue = RTT in Europe)

  13. Basics/Peering Impact of IOS 7 on UAE-IX Traffic!!

  14. The unknown arguments for peering Short UAE-IX Update • 22 Customer Networks signed • 55 % of all Access Users of GCC Region now ready for peering at the UAE-IX • Reseller Modell will be announced soon • UAE-IX will be operated by a daughter company of DE-CIX International under it´s own licence very soon • Connecting soon • STC • Google

  15. The unknown arguments for peering Announcement for Peering Workshop • Peering Workshop in Dubai 25. September 2013

  16. The unknown arguments for peering Q & A

  17. The unknown arguments for peering Thanks for your attention!

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