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Why Samsung professional LFD instead of consumer TV for your business environment

Why Samsung professional LFD instead of consumer TV for your business environment. Why use a Large Format Display vs a regular TV for your business?. Consumer TV. LFD. PC Usage- No Flickering ; stable ; High Quality. Panel- Consumer Grade ; High quality

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Why Samsung professional LFD instead of consumer TV for your business environment

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  1. Why Samsung professional LFD instead of consumer TV for your business environment

  2. Why use a Large Format Display vs a regular TV for your business? Consumer TV LFD PC Usage- No Flickering ; stable ; High Quality Panel- Consumer Grade ; High quality but meant for consumer usage (irregular) Panel- Highest Quality meant for professional usage. PC Usage- with flickering ; actually not meant for computer usage. Display with built-in media player Brightness- For usage in homes Brightness of 350cd/sqm Electronics- Consumer Grade Electronics Electronics-Industrial Grade Long Life Electronic Boards and components Brightness- Higher Brightness possible Warranty- limited to 2 Years (B2C - consumer approach) Warranty- 3 years Onsite Warranty (B2B – professional approach) Operation- Horizontal or Vertical Display Mode possible Operation- Horizontal display only Anti Image Retention- Built-in software solution Anti Image Retention Not considered

  3. Why use a Large Format Display vs a regular TV for your business? • More Reliable→ Better for regular, long & more intensive use Internal components professional use oriented • Adapted for usage in professional environments→ A clear and sophisticated display quality in bright environment of public/prof. places → Less reflection from light: anti-reflection coated • Cheaper solution than a regular TV → Initial investment is higher, but total ROI needs to be taken into account so in the end LFD solution is cheaper (total scope) • Continuity → LFD product cycle is more stable & more long term approach responding to professional customer needs and expectations • Easy management of your content→ Internal Media Player→ Free software for content management - MagicInfo Lite S/W included

  4. How is a LFD more reliable than a TV? • LFD panel has lower operating temperature vs a consumer TV • LFD: • Control of internal temperature • Appropriate for more intensive & long-term use • Consumer TV: • Product lifetime is affected due to excessive heat in case of more long-term use Additional Thermal spread sheet • DID dedicated Panel (Digital Information Display) • LFD: • Use of DID panel dedicated to the professional market & usage (electronics) • Consumer TV: • Use of General Consumer Panel • Using image retention mode no image retention occurs even with displaying a fixed pattern video for a long time • 3 years professional warranty LFD vs 2 years warranty consumer TV

  5. LFD more adapted for professional environments • More brightness vs regular TV (up to 700nits vs 350 nits) • Anti-reflection coat on LFD, not considered on consumer TV. • LFD offering full connectivity (still VGA - not present anymoreon TV) • DVI port locking type signal cable preferred for public area • Safety lock: securing function keys in public area • Timer : on/off, source, volume and holiday option • Auto source switching: automatic switching to secondary source if primary down • For some models (ME) optional touch overlayaccessoryavailable (upgradable) Conventional TV Samsung LFD

  6. Easy management of your content • Free software MagicInfoLite with embedded media player solution • Easy scheduling of your content : allows you to play content (image, video, document files) at a desired time • You can play content saved on internal memory or USB memory • You can also play content via MagicInfoLite Server after connecting to a network (for free up to 25 displays)

  7. Strong points analysis LFD pro vs. consumer TV

  8. 5. Objection handling 1. Connectivity(1/2) Samsung LFD seems not to have enough connectivity, specially on HDMI Customers Specialist • Samsung LFDs have all necessary ports responding to professional usage (centralized, more easy for integration etc (even VGA still on LFD) • DVI interface is more recommended because connection in public area is firmly secured in order to prevent cables from detaching accidently. • Digital source like HDMI can be input via DVI cable as well with HDMI to DVI cable

  9. 5. Objection handling 1. Connectivity(2/2) Samsung LFD doesn’t have TV input port Customers Specialist • Samsung MD series have TV ANT input for US and Korea market. • In other regions, TV tuner box provided by 3rd party is broadly used specially in public area for user convenience <World Wide> <North America / Korea> Tuner box

  10. 5. Objection handling 2. Price The unit price of LFD is relatively higher than consumer TV Customers Specialist • LFD and consumer TV just cannot be compared as such - need to take into account total scope (product technology, ROI, warranty, ….) • If user scenario is not just watching TV, total installation cost and operation cost should be considered • For basic digital signage projects Samsung LFD LED series have standard embedded media player solution with free Magicinfo S/W - easy upgrade possible in next phase & when needed by adding full PC and more advanced software + + Scheduler S/W Media Player LFD Total installation cost

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