1. BUSINESS STRATEGY Dev Joshi w/ Management Society

2. Disclaimer

3. Objectives • Tips • Examples to use in essays • Cover TWO Business Strategy extra readings

4. TIPS

5. Tips • Colin’s course is comprehensive and he does what he says  not out to trick you • Listen for hints/tips/areas that may come up in the exam • Plan the essay CLEARLY, with examples • Intro, middle and conclusion • Prepare examples and cases, not just theory • Draw diagrams/models if it adds to your answer

6. Areas not to forget

7. Types of Breakout Strategy – Further examples

8. READING 1:Porter, E. (1996) What is Strategy? Subtitles found in the article: • Operational Effectiveness is not Strategy • Strategy rests on Unique Activities • Sustainable Strategic Position requires trade-off • Fit drives both Competitive Advantage and Sustainability • Rediscovering Strategy Great examples, particularly Southwest Airlines and their business model

9. Examples for Essays

10. Where to Find them? In order of importance: • Colin’s lectures • any company he has mentioned in his lectures • any sector he has hinted at NOTE:Past paper qns have inc. Sectors e.g. tech or pharma, specific companies such as Apple and Google • Read the FT • Other modules such as OBHRM and ISIH

11. FT • See word documents for summaries/extracts from FT for examples of companies that highlight various parts of the course made by Group Project Group • Read the FT if you can

12. The New GM: A Report Card • http://money.cnn.com/2011/08/24/news/companies/gm_report_card.fortune/index.htm • New CEO – Dan Akerson return GM to largest automaker • ‘Frozen middle’  middle mgt layer. So removed the old matrix mgt. System to get closer to car model decisions (strategic change and corporate failure) • Fresh thinking  Ikea kitted offices rather than designer • Greater autonomy to section heads • Change in strategy from old trucks

13. How Apple works: Inside the World’s Biggest Startup • http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/ • Top-down management style and leadership  Top 100 (Apple elite) • Good vertical communication • Great team coordination  ‘command-and-control structure’ where ideas are shared at the top. ‘Sony had too many divisions to create the iPod’ • Vision, mission, culture, etc • Sustainability  focus on institutionalising his way of doing business

14. READING 2:Beer and Eisenstat (2000) The silent killers of strategy implementation and learning • Look at the diagram  simplifies understanding • Links to both Apple and GM article

15. Why MCDonalD’s Wins in Any Economy • http://management.fortune.cnn.com/2011/08/23/why-mcdonalds-wins-in-any-economy/ • Satisfying customers, even at expense of self • Tight management team, backing them even if he didn’t always agree with them • Changed strategy to increasing sales at existing stores rather than opening new ones • Sustainability  leadership institute (Hamburger U) and culture that ‘good no.2s don’t usurp bosses authority’ but each executive trains at least 2 successors

16. WHAT MAKES PEPSI GREAT? • http://money.cnn.com/2008/02/18/news/companies/morris_nooyi.fortune/index.htm • Leadership change  direction of company • Strategy change • Five Forces  competitors (Coke), suppliers, buying out substitutes (Naked Juice and Vitamin Water) • SWOT analysis potential

17. Wal-Mart’s Midlife Crisis • http://www.businessweek.com/stories/2007-04-29/wal-marts-midlife-crisis • Long article • Needs-based positioning gone wrong • Incorrectly stratified the market • Bad reputation of stores and treating staff (CSR?) • Compare with Tesco model

18. Thanks • Mahi Gill, Krishan Patel, Miraj Patel, Abbas Dewji and Namrata Gandhi for their contributions of cases • Namrata Malhotra, OB-HRM lecturer 2011/12 for a great course

19. Questions? • dj408@ic.ac.uk • Good luck for upcoming assignments/exams • See you next term for more :D