Extraordinary Health Live with Jordan Rubin

1. Extraordinary Health Live with Jordan Rubin Oceans 3 – An Innovation That Goes Beyond Omega-3

2. Welcome • First-ever Extraordinary Health Live with Jordan Rubin • Goals: • Empower Extraordinary Health for you and your customers • Educate and Inspire • Help you take advantage of Oceans 3 launch • Tonight’s Focus: “Oceans 3 – An Innovation That Goes Beyond Omega-3”

3. The Origins of Omega-3 Nutrition

4. Weston A Price • Health Expedition • Harvard trained dentist that traveled around the world to study indigenous cultures • Discoveries and observations collected in his book, Nutrition and Physical Degeneration • Key finding: the correlation between the increased consumption of fat-soluble nutrients in native cultures compared to consumption rates of modern culture at the time

5. Nanook of The North • Hollywood’s First RAW Superstar • 1922 landmark documentary portraying everyday life for Eskimo people – including their diet • Inspired research into nutrition and dietary practices – very rich in Omega-3 fatty acids

6. The Eskimo Diet • The traditional Eskimo diet consists largely of salmon, seal, and walrus meat (great sources of the omega-3 fatty acids EPA and DHA). • That was how the Eskimos maintained extraordinary health • The Eskimos made sure they consumed the organ meats of their prey, even though they didn’t know why those meats were so healthy for them. • The livers of seals, caribous, geese, and ducks provided vitamin A, which promoted bone and tooth development, supported night vision, and helped the body’s immune system.

7. The Eskimo Diet • Vilhjálmur Stefánsson (1879-1962) • Arctic explorer and Harvard trained anthropologist generally credited with discovering how healthy the Eskimos lived • Lived with the Eskimos for 11 years • Later he underwent a year long experiment eating an all meat and fat diet to prove his theories

8. Emerging Research and Science Behind Omega-3 Nutrition

9. Ancient Diet: Protein: 25% to 30% of caloric intake Exclusively from lean meats and fish. Carbohydrates: 30% to 35% of the caloric intake From fruits and vegetables which have a low glycemic index and high fiber content Fats: 35% to 40% of caloric intake Mainly mono-saturated and polyunsaturated fats 40% saturated fats Polyunsaturated fats contained substantially more healthy omega-3 EFAs (the omega 6 to omega 3 ratio was less than 4:1). The main sources of fat were lean wild animals, fish, and nuts. Modern Diet: Protein: 10% to 15% of caloric intake From high fat meats, grains, dairy, soy Carbohydrates: 50% to 60% of the caloric intake (nearly twice that of the Ancient diet) From processed grains and refined sugars, with little fruits and vegetables Fats: 35% to 40% of caloric intake Mainly unhealthy saturated fats from processed meats and, and trans fatty acids from margarines and processed foods. Omega 3 fats are almost non-existent and the ratio of omega 6 to omega 3 is estimated to be at best 20:1. Ancient Diet vs. Modern Diet

10. The Result? • The ancient intake of most vitamins and minerals far exceeded what is currently given as recommended daily allowances (about three times). • The standard American diet and popularity of commercial foods high in vegetable oils is resulting in dangerous deficiencies in Omega-3 to Omega-6 ratio. • The need for quality sources of supplemental fat-based nutrients has never been greater. A fact that has been confirmed through research in the 20th century.

11. Consumption of DHA + EPA for average North American adult woman 82mg DHA 35mg EPA 117mg/day combined Low fish intake of approx 1 serving every 8-10 days Consumption of DHA + EPA for average Japanese adult woman 900-1500mg/day combined At least 7.6 times consumption of DHA + EPA North America v Japan

12. Omega-3s and Heart Health • In 2004, the FDA provided the following approved health claim: “Supportive but not conclusive research shows the consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.” • This led to a dramatic surge of interest in the evidence-based science for omega-3 fatty acids

13. AHA Recommendations • For those individuals with CHD, the American Heart Association recommends daily intake of 900-1000mg of DHA+EPA combined • This is considerably more than N. American average, in line with Japanese consumption and approx ½ the average Eskimo intake

14. For more emerging research and the latest studies – please visit www.DHAOmega3.org

15. The Omega-3 Supplement Oil Category

16. 52wk Category Growth Rates As of 12/27/08

17. 52wk Category Growth Rates As of 12/27/08 • Largest category by $$ volume, almost $100 million over last 52 wks • 12.5% growth rate Year over Year – almost $11mm in growth YOY • This essentially represents the largest %age of the consumer dollars spent in Health Food Stores – indicative of overall market trends

18. Omega -3s Opportunity Assessment • Category Observations • Massive buying demographic and very healthy growth rate • Stable category with high consumer loyalty rates • Consumers are willing to invest in high-end, premium quality brands – this trend is important for retailers and brands to understand • PR and mass media continually reinforce O-3 benefits • Innovation seems light

19. Beyond Quality & Purity • From a quality standpoint, the primary goal for Oceans 3 was to develop a line of products that met or exceeded the market leader in purity…and then go Beyond Omega-3 by providing amplified benefits and value to the consumer. • Premium Quality Means: • Purity • Freshness/Taste • Independent Third-Party Testing • Sustainability

20. PureMax™ • Concentrated Purity • Vertically Integrated Supply Partner • Sourcing • Manufacturing • Testing • Cutting-Edge Molecular Distillation Technology • Pharmaceutical-Grade Standards • Exclusive Partnership with GOL in HFS Channel

21. Quality You Can Trust • Redefining Purity: Only the Oceans 3 formulas utilize PureMax™ technology, a multiple-stage molecular distillation process, employing extensive quality controls to produce ultra pure fish oil that sets the new industry standard for purity and concentration. • Quality Testing: All Oceans 3 fish oil is verified pure and fresh through independent, third-party testing that exceeds the strict Norwegian Medicinal Standard and European Pharmacopoeia standards for peroxides, mercury, lead, dioxins and PCBs.

22. Quality You Can Trust • Superior Freshness: The Oceans 3 formulas begin with wild, fresh-caught fish sustainably harvested from pristine waters. The fish oil is then carefully purified using our proprietary PureMax™ process. The end result: ultra pure, high potency fish oil with a fresh, clean taste, and no fishy repeat or lingering aftertaste. • Sustainability: Garden of Life is committed to harvesting fish that are abundant in the wild and never endangered.

23. 2 Minute Break

24. Oceans 3™ Line Oceans 3™ Beyond Omega-3™ Oceans 3™ Better Brain Oceans 3™ Healthy Hormones™ Oceans Kids™ DHA Chewables™ Visit www.Oceans3.com for More Info

25. Charity Endorsement For every bottle sold, a donation will be made to WomenHeart. WomenHeart champions prevention and early detection, accurate diagnosis and proper treatment of women’s heart disease. www.womenheart.org

26. Charity Endorsement For every Oceans Kids bottle sold, a donation will be made to Vitamin Angels and their Operation 20/20 program to eliminate Vitamin A deficiency in the world by the year 2020. www.vitaminangels.org

27. Charity Endorsement For every bottle sold a donation will be made to NPF, National Parkinson Foundation. www.parkinson.org

28. Introducing OmegaXanthin™

29. Jordan’s Vision for Oceans 3 Fucoxanthin † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

30. Jordan’s Vision for Oceans 3 Omega-3 Fish Oil Fucoxanthin † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

31. OmegaXanthin Omega-3 Fish Oil OmegaXanthin Astaxanthin Fucoxanthin † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

32. OmegaXanthin™ A synergistic blend of three health-promoting compounds from the ocean for an amplified range of benefits unmatched by ordinary Omega-3 formulas. • DHA & EPA- from ultra pure, high potency fish oil • Astaxanthin – an extremely powerful antioxidant carotenoid from sea algae • Fucoxanthin – a dynamic antioxidant carotenoid from brown seaweed † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

33. OmegaXanthin™ • DHA & EPA - from ultra pure, high potency fish oil • All the benefits you expect from a premium, high-quality Omega-3 Fish Oil product • Exclusive partnership featuring PureMax™ technology • Pharmaceutical-grade fish oil that sets the new industry standard for purity and concentration • Third-party tested to meet toughest international standards for purity and freshness • Sustainably harvested from non-endangered fish species • Great tasting oil with no fish burps or lingering aftertaste • THE ABSOLUTE highest-quality fish oil available in the world…period. † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

34. OmegaXanthin™ • Astaxanthin – an extremely powerful antioxidant carotenoid from sea algae • Extremely Powerful Antioxidant Capacity • 14 x stronger than Vitamin E • 53x stronger than beta-carotene • 63x stronger than Vitamin C • Broad Range of Benefits† • Cardiovascular Health • Support of Normal Inflammatory Response • Skin Health and Protection • Bone and Joint Health • Eye Health and Immune Support • Significant Added Value • Amount in formula equal to stand alone products that sell for $19.99-$24.99 † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

35. OmegaXanthin™ • Fucoxanthin – a dynamic antioxidant carotenoid from brown seaweed • High level of consumer awareness thanks to fucoTHIN® • Supports metabolic process by minimizing the oxidation of fat cells † • Helps fight free-radicals at cellular level † • Synergistic – fucoxanthin is a fat-soluble carotenoid that is better absorbed by the body when combined with a quality fat source such as our Omega-3 Fish Oil in OmegaXanthin™ † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

36. OmegaXanthin™ OmegaXanthin Synergy • Shared Benefits/Unique Mechanisms • Supporting Cardiovascular Health† In Unique Yet Complimentary Ways • Fat Soluble Carotenoids Need Fat Source for Optimal Absorption in Body • Omega-3 Fish Oil Preserved By AOX Carotenoids • Common meal consumed in Japan † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

37. Oceans 3™ Beyond Omega-3™

38. Beyond Omega-3™ withOmegaXanthin™ • More combined DHA (450mg) and EPA (675mg) than the leading brand • Quality and Purity You Can Trust • Amplified Benefits from OmegaXanthin™ • We Support Women Heart • Greater Benefits and a Better Value • Why take “just fish oil” when you can take Oceans 3? † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

39. Amplified Benefits from OmegaXanthin™ • Supports cardiovascular health† • Helps maintain already healthy triglyceride and cholesterol levels † • Supports the body’s natural anti-inflammatory response † • Helps maintain already healthy c-reactive protein levels † • Supports anti-aging through antioxidant cellular protection † • Promotes stress management and emotional well-being † • Helps maintain bone density and overall bone health† • Supports joint health and flexibility † • Helps maintain a healthy immune system † • Maintains eye health and normal vision † • Supports normal brain function and nervous system health † • Helps protect and maintain healthy skin † † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

40. Premium Fish Oil with over 1200mg per serving of Omega-3s – at least $25 SRP Astaxanthin formula with 4mg per serving – at least $20 SRP Total - $45 SRP Ultra Pure, High Potency Fish Oil delivering 1275mg per serving of Omega-3s 4 mg of Astaxanthin plus added antioxidant support from Fucoxanthin Amplified benefits from OmegaXanthin™ Total - $29.95 SRP Beyond Omega-3 Value PRICE YOU WOULD PAY COMBINING INGREDIENTS YOU RECEIVE IN OCEANS 3 OCEANS 3 VALUE

41. 2 Minute Break

42. Oceans 3™ Line Oceans 3™ Beyond Omega-3™ Oceans 3™ Better Brain Oceans 3™ Healthy Hormones™ Oceans Kids™ DHA Chewables™ Visit www.Oceans3.com for More Info

43. Charity Endorsement For every bottle sold, a donation will be made to WomenHeart. WomenHeart champions prevention and early detection, accurate diagnosis and proper treatment of women’s heart disease. www.womenheart.org

44. Charity Endorsement For every Oceans Kids bottle sold, a donation will be made to Vitamin Angels and their Operation 20/20 program to eliminate Vitamin A deficiency in the world by the year 2020. www.vitaminangels.org

45. Charity Endorsement For every bottle sold a donation will be made to NPF, National Parkinson Foundation. www.parkinson.org

46. Beyond Omega-3™ Cod Liver Oil

47. Beyond Omega-3™ Cod Liver Oil with OmegaXanthin™ • Cod Liver Oil replaces Fish Body Oil for this formula • 1148mg combined Omega-3s • Great Tasting – Highest Quality and Purity – Amplified Benefits from OmegaXanthin™ • We Support Women Heart • Greater Benefits and a Better Value • Why take “just cod liver oil” when you can take Oceans 3? • 16oz&8oz † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

48. Amplified Benefits from OmegaXanthin™ • Supports cardiovascular health† • Helps maintain already healthy triglyceride and cholesterol levels † • Supports the body’s natural anti-inflammatory response † • Helps maintain already healthy c-reactive protein levels † • Supports anti-aging through antioxidant cellular protection † • Promotes stress management and emotional well-being † • Helps maintain bone density and overall bone health† • Supports joint health and flexibility † • Helps maintain a healthy immune system † • Maintains eye health and normal vision † • Supports normal brain function and nervous system health † • Helps protect and maintain healthy skin † † These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

49. Oceans Kids™DHA Chewables™

50. Product Positioning Oceans Kids DHA Chewables are a fun and convenient way to give your child all of the brain-boosting powers of Omega-3s in a YUMMY BERRY BLAST chewable softgel. Oceans Kids DHA Chewables are an excellent source of vital Omega-3 fatty acids with a high ratio of DHA to EPA, making it a great choice to help support your child’s health and well being. Excellent Source of DHA and other Omega-3s • 250mg of total Omega-3 fatty acids per daily serving • 120mg of DHA per daily serving • Naturally occurring vitamins A and D †These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.