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This project targets the promotion of improved cooking solutions, including plancha stoves and water purifiers, to enhance health and economic conditions for families in Santo Domingo Xenacoj, Guatemala. With over 26,600 stoves and 6,250 water purifiers distributed, our efforts emphasize awareness building and micro-finance opportunities. We aim to educate communities on the perils of traditional cooking methods while providing affordable and efficient alternatives fully recognized by local populations. The integration of micro-financing opens doors for impoverished families to access these sustainable products.
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ONIL Project General Information • ONIL Plancha stove to date: 26,600 • ONIL Nixtamal stove to date: 9,000 • ONIL Cooker to date: 1,650 • ONIL Water Purifiers to date: 6,250
Wood Consumption Comparison Per Year in Santo Domingo Xenacoj Information by Universidad Rural, Chimaltenango, Guatemala 2006
What is a good stove? • Fuel and economic savings • Efficient heat transfer • Is able to prepare desired food • Safe • “Affordable”
What can the poor afford? $ 85 / set $ 5/ 12 lt.
What can the poor afford? $ 80-125 + antenna
What can the poor afford? $ 1.73 $ 1.47
What can the poor afford? $ 17.00 + Pre-paid card ($ 13.50/ month)
What can the poor afford? • Depends on: • What they think is important • What they believe is necessary • What they are willing to pay for that gives them added value (keep up with the Jones’s) • Time of year (is the crop in?) • Payment method (cash vs. micro credit) • Pricing
In order to sell a product: • Be attractive • Have added value • Be desired!!
AWARENESS • Do they know what smoke does to them? • Do they know what carrying heavy loads does to their bodies? • Do they know there are alternatives to the problem? • Do they know that there are micro finance institutions that can help them buy a stove?
MICRO FINANCE • Willing to finance stoves vs. small business • Interest rates 15-20% per year on balances • 18+ MFI’s in Guatemala • 2 major banks offer micro credits
MICRO FRANCHISING • HELPS is working on a plan to sell 1,000,000 stoves in 10 years. • How?: • Micro franchising- turn key operation with a product that is already recognized and accepted • Structure that allows all levels of the “business” to make a profit
ONIL STOVES $ Regional Director Regional Director RegionalDirector Micro Finance Institution $ CD CD CD CD CD