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Overview & Sponsorship Opportunities

MEF Analytics 2012 Global Consumer Survey Consumer Trust Index. Overview & Sponsorship Opportunities. Overview. Products Global Consumer Survey 2012 NEW Global Consumer Trust Index Survey 10 Countries / 10,000 respondents

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Overview & Sponsorship Opportunities

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  1. MEF Analytics 2012 Global Consumer Survey Consumer Trust Index Overview & Sponsorship Opportunities

  2. Overview • Products • Global Consumer Survey 2012 • NEW Global Consumer Trust Index Survey • 10 Countries / 10,000 respondents • Representative across demographics , Smartphone / Feature phone and incomes • Timeline • Launching 1st October 2012 • Wave 2 Q1 2013 • Research Partner • On Device Research

  3. Countries • Brazil • China • India • Indonesia • Kingdom of Saudi Arabia • Mexico • Qatar • South Africa • UK • US Opportunity to add additional countries

  4. Global Consumer Survey • 10 country usage and behavioural study • Trend analysis cross countries and year-on-year • Mobile content • M-commerce • Mobile banking • Key Analysis • Purchase and usage trends • Price sensitivity • Decision making factors • Device and store choice • Market opportunities

  5. Global Consumer Trust Index • 10 country insight study to Consumer Trust for Mobile Content & Commerce • Concerns, usage and behaviours towards Consumer Trust • Bi-annual Index tracking changing attitudes to Consumer Trust • Identifying opportunities and barriers around Privacy & Security including Protective Measures and User Demands

  6. MEF Global Consumer Survey & Consumer Trust Index Sponsorship Opportunities

  7. Platinum Sponsor Global Consumer Survey • MEF GCS in association with Your Brand • Sponsor to write the foreword in the Global Report • Branding in the report and infographics • Global PR & Social media campaign + visibility with media partners (TBA) • Speaking opportunities at Apps World (London) and CTIA (USA) • Speaker at Global Analytics webinar • Premium branding in all member communications & online marketing visibility • Opportunity to ask five questions in wave two of the survey (Q1 2013) with data for exclusive use of sponsor • Cost: £20,000

  8. Platinum Sponsor Consumer Trust Index • MEF Consumer Trust Index in association with Your Brand • Be part of an industry critical and benchmarking study • Branding in the report and infographics • Write the foreword in the Global Consumer Trust Index • International PR & Social Media Campaign with media partners (TBA) • Speaking opportunities at Apps World (London) , CTIA (USA), MEF Consumer Trust Summit (Toronto) and MEF Americas (Miami) • Speaker at Consumer Trust webinar • Branding in all member communications & online marketing visibility • Opportunity to ask five questions in wave two of the survey (Q1 2013) with data for exclusive use of sponsor • Cost: £20,000 (one year, two studies)

  9. Country Report Sponsor • Exclusive sponsor of Country Report • Write the foreword in the Country Report • Exclusive branding in country report and partner branding in global report • International PR & Social Media Campaign + Media partners (TBA) • Branding in all member communications & online marketing visibility • Opportunity to ask three questions per country in wave two of the survey (Q1 2013) with data for exclusive use of sponsor • Cost: £3,000

  10. Additional Country Report Sponsor • Add an additional country to the Global Consumer Survey to support your analytics requirements • Exclusive sponsor of Country Report • Write the foreword in the Country Report • Exclusive branding in country report and partner branding in global report • International PR & Social Media Campaign + Media partners (TBA) • Branding in all member communications & online marketing visibility • Opportunity to ask three questions per country in wave two of the survey (Q1 2013) with data for exclusive use of sponsor • Cost: £5,000

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