1 / 24

HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES

HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES . ABC RADIO AUSTRALIA’S PARTNERSHIP WITH AUSAID IN ASIA AND THE PACIFIC. ABC RADIO AUSTRALIA. ABC: Public Service Broadcaster Editorial independence, analysis Service to all: general and niche audiences

bevan
Télécharger la présentation

HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HOW COMMUNICATION CONTRIBUTES TO DEVELOPMENT OUTCOMES ABC RADIO AUSTRALIA’S PARTNERSHIP WITH AUSAID IN ASIA AND THE PACIFIC

  2. ABC RADIOAUSTRALIA • ABC: Public Service Broadcaster • Editorial independence, analysis • Service to all: general and niche audiences • Creativity, innovation, identity, culture • Radio Australia: Building Connections • Asia Pacific focus: languages, cultures • 180 Partners: content, links, training • Relevance, credibility, connections • ‘Open Media’ culture: debate, audience participation

  3. ABC – AUSAID: BUILDING ON EXISTING LINKS • ‘Whole of Society’ communication: media, government, civil society, broad public • Debate, informal learning, life-long education • National broadcasters under siege: reclaiming legitimacy: resources, content • Existing mandates, infrastructure and capacity: refocus broadcasters and improve service delivery

  4. Pacific Media Analysis I • PSBs have ‘sold’ their soul • “Stuck’ in old styles and formats • ‘Selling’ airtime: a business to survive • Antiquated equipment and technology • Dependent on the availability of donor funding

  5. Pacific Media Analysis II • National broadcasters not ‘serving’ the nation • Too centralised, not focussed on the ‘periphery’ – regional, rural areas • Not reflecting the issues of communities • Do not meet the needs of culturally diverse communities

  6. MEDIA FOR DEVELOPMENT INITIATIVE – PAPUA NEW GUINEA • Build upon local media capacity • The challenges of Access, Voice and Content • NBC: able to play a major contribution • ABC partnership: progressive engagement • Working relationship – high level of trust

  7. NBC – ABC….one year on • Audience/Output focus: new content for listeners (voice & content) • Underlying institution-building work • But…uncertain political climate, internal feuds, production delays… • Links to be rebuilt – new environment • The challenge to maintain momentum

  8. Cambodia Talk Back Program • Foster a culture of public debate and dialogue • Long standing personal and institutional links • ‘Local’ professional and cultural expert • Striving for sustainability, capacity building • Linkages: whole-of-country approach

  9. The right mix……? • Credentials, commitment, trust, ‘rapport’ • Empathy, sensitivity, cultural expertise • Early involvement – clear vision • Whole-of-society: broad stakeholder base • Early ‘wins’ ..confidence building • Consultation, communication • Aim for long-term sustainability (and commitment?)

  10. Dont’s • Underestimate local capacity • Patronise • Rush in • Make assumptions • Operate in isolation • Be unrealistic about outcomes • Be inflexible during implementation

  11. DO’S • Cooperation at every step • Understand context and work WITH • Solid project design • Be realistic…tangible outcomes • Understand skill levels • Support but encourage ownership • Positive relationships with stakeholders • Foster collaboration and wide support base

  12. Some of my Friends from

More Related