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Using Twitter for Job Search Success

Using Twitter for Job Search Success. Presented by. Hello! I’m Briana. 9 years in marketing 6 years in social media marketing Passionate about leveraging social media to forge relationships. Today’s Session.

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Using Twitter for Job Search Success

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  1. Using Twitter for Job Search Success Presented by

  2. Hello! I’m Briana. • 9 years in marketing • 6 years in social media marketing • Passionate about leveraging social media to forge relationships

  3. Today’s Session • Goal: provide value for everyone. Our participants have varying levels of Twitter experience • Please pitch in if you have an idea, pointer or question! • Please mute your phone • Please don’t put us on hold • Recording of this session & slides will be on www.advancedresources.com after the event

  4. Overview • Getting started with Twitter • Strategic following tactics • Content strategy • Interacting with Twitter community • Using Twitter as a job board • Tweeting don’ts for job seekers

  5. Meet Twitter Getting Started

  6. Why Use Twitter • Showcase your personality, interests, and talents • Connect with people and companies you don’t already know • Convenience for the recruiter • Digest real-time content

  7. 45% of companies use Twitter to find talent

  8. Setting up your twitter profile The basics

  9. Signing Up for Twitter

  10. Your Username • Choose a professional name • @FirstLast • @FirstLastCPA • Up to 15 characters

  11. Photo Website Bio

  12. Elevator Pitch Bio • What industry are you in? • What type of job are you looking for? • What interests do you have? • Include industry words • Link to your LinkedIn or blog

  13. How to tweet

  14. Anatomy of a Tweet Hashtag @Mention Link

  15. #Hashtags Categorize tweets Clickable Connect with people with similar interests

  16. @ Mentions • Start conversation • Retweets • Give credit

  17. @Mention - Starting a conversation • Ask questions • Ask questions to companies, followers, specific person • Answer questions Answer Question

  18. How to Use the @ in Conversation Tweeting directly to NBC Careers

  19. 24

  20. @Mention- Retweeting

  21. Who to Follow • Companies you’re interested in • These companies’ career handles • Industry influencers • People influencers follow • Industry publications

  22. Company news Job opening

  23. Lists • Private or public • Recruiters • Companies you’re interested in • Employees at these companies • Industry experts • Jobs search tips • Job search advice

  24. Creating Lists

  25. What to tweet Content Strategy

  26. Goal 1: Establish yourself as an expert • Tweet • Industry news • Your points of view • Ask questions • Answer questions

  27. Goal 2: Demonstrate your personality • Tweeting demonstrates your soft skills • communication, good judgment, positivity, enthusiasm

  28. Goal 3: Network • Engage with influencers, companies • Tweeting industry-relevant content

  29. Searching for jobs

  30. Ways to Search for Jobs • Twitter’s search box • Twitter’s advanced search • Hashtags • keywords

  31. Search hashtags Job Search Hashtags #hiring #jobs CityName, ex. #Chicago #recruiting #JobPosting #ApplyNow #Exmployment #JobListing Industry, ex. #marketing People hiring

  32. Job Search Advice Hashtags #jobsearch #jobhunt #jobadvice #interview #jobtips #jobtips

  33. Twitter Search Box • “job opening” • “Know anyone for this job”

  34. Twitter Search Tool • Twitter.com/search

  35. Best practices Tweeting Dos and Don’ts

  36. Tweeting Don’ts • Don’t use shorthand, ex. “ur” for “you are.” • Don’t use profanity • Don’t complain

  37. Tweeting Dos • Check your grammar • Be courteous • Keep positive • Engage

  38. Sources & Tools Sources Tools Twitter Advanced Search https://twitter.com/search-advanced Link shortenerBit.ly 100 people job seekers should follow • http://theundercoverrecruiter.com/infographic-how-companies-use-social-networks-recruit/ • http://www.careerealism.com/innocent-tweets-twitter/#E2DbmyPylJqhHwMs.99 http://www.youtern.com/thesavvyintern/index.php/2012/12/17/top-100-twitter-accounts-job-seekers-must-follow-2013/

  39. Next job seeker webinar “Ace the Interview…Land the Job!” Thursday, December 5 at 12pm

  40. Thank you! www.advancedresources.com Connect with us

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