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Bharat Book introduces a report "Fitness & Slimming Industry in India (2011-15)". The industry is fairly fragmented since the majority of the market appears to be dominated by a large number of mom-and-pop gyms. Organized fitness services account for merely 25% of the overall fitness industry.
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Fitness & Slimming Industry in India (2011-15) Bharat Book Bureauwww.bharatbook.com
Summary Indian Fitness & Slimming Industry constitutes about 8% of the wellness market. Presently, the fitness industry is in its nascent stages. The industry is fairly fragmented since the majority of the market appears to be dominated by a large number of mom-and-pop gyms. Organized fitness services account for merely 25% of the overall fitness industry. Trends in the Industry • Franchising • Beyond Tier I • Burgeoning Investments • Innovative formats • Training Trends The Indian Fitness & Slimming Industry is set to ride high with all levers in place. Growing disposable income of the people coupled with rising awareness of a healthy body augur well for the Industry. Significant changes in lifestyle related to lack of physical activity and increased consumption of fast food among both affluent and working class population has led to greater need for healthy lifestyles.
Table of Contents: 1. OVERVIEW 1.1 STRUCTURE OF THE INDUSTRY 2. DEMAND-SUPPLY SCENARIO 3. INDUSTRY GROWTH DRIVERS 3.1 Changing Lifestyles 3.2 Rising Urban population 3.3 Superior service offerings 3.4 Economical deals 3.5 Marketing 4. EMERGING TRENDS IN THE INDUSTRY 4.1 Franchising 4.2 Innovative formats 4.3 Beyond Tier I 4.4 Burgoening Investments 4.5 Training trends 4.6 New Entrants
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