best Email List Cleaning Service

1. Keep Email Lists Lean and Clean!http://directemailserver.com Email List Cleaning Presented by: Direct Email Server www.directemailserver.com | info@directemailserver.com

2. What is List Hygiene? • Process of cleaning email files to ensure all addresses are accurate, current, legally opted-in, and deliverable. • Don’t set it and forget it– should be an ongoing effort. • Addresses ever-shifting ISP policies, blocking techniques, and filtering algorithms. • A list cleanse is an initial “shoring up” of processes, to set the stage for deliverability success. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

3. Who Should Consider a List Cleanse? Email Marketers Who: • Acquire a bulk amount of opt-ins from a promotion or event, or have located a new database that they want to start communicating to. • Have re-activated an email program that was dormant, or who want to target a segment of subscribers who haven’t been contacted for a significant amount of time. • Have been using an ESP that wasn’t properly managing opt-outs or hard bounces; As a result, people who should have been suppressed from emails weren’t. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

4. What are the Benefits of a List Cleanse? • Maintain low bounce rates • Remove potential spam traps • Achieve high deliverability rates • Increase open and click-through rates • Allow marketers to understand the actual opted-in database volume • Save money by sending email to fewer “subscribers”. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

5. How Often to do a List Cleanse? • Anytime email marketers consider adding a significant number of email addresses to their ongoing email database. • As long as opt-outs and hard bounces are being removed from your database as they occur, a mass list cleanse is likely not required on an ongoing basis. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

6. What, Specifically, is a List Cleanse “Cleansing”? • A list cleanse identifies and quarantines blatantly bad email addresses due to a variety of reasons: • Duplicate email addresses • Syntax errors (malformed email addresses, missing necessary components such as the @, the dot, the extension, and typographical errors) • Bad domains (invalid, incorrect, or expired) • Bogus email addresses (i.e. test@test.com or others that may have been intentionally added by known anti-spam activists) • Email addresses without an MX record (these are likely illegitimate addresses, as DNS uses MX to allow mail delivery). Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

7. What Happens Once the Bad Addresses are Identified? • Once completed, a list cleanse process should produce three files: • Clean addresses • Garbage addresses • Suspect addresses and their suggested alternative addresses (this is especially useful in correcting obvious typos so that you’re not disposing of potentially good addresses). Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

8. Practise Double/Confirmed Opt-in • This ensures that all emails you send are going to be valid, qualified contacts right off the bat. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

9. Consider Throttling Deployments • Consider throttling deployments; if there are questionable addresses on your list, you avoid having a large number of them hard bounce within a short period of time which could get you blocked by ISPs. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

10. Address Inactive Subscribers • A good list hygiene routine should also address inactive subscribers: • Spammers buy and steal email addresses, so ISPs mark abandoned email addresses as spam traps to help identify spammers. • Even if you acquired emails in a perfectly legal way, they may have since become a spam trap. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

11. Complaint Rates • ISPs base their complaint rates on your active subscribers, not your total subscribers. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

12. Maintain a Good Reputation • Once you’ve damaged your IP’s sending reputation (due to sending too many emails to invalid or inactive email addresses, for example), your email may land in the junk folder, or worse off, not get past the ISP gateway at all. • This impacts your active subscribers who actually want to be receiving your emails. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

13. Consider Time Since Opt-In • Remember that even if someone did legitimately opt-in to receive your emails, but you haven’t contacted them for more than 6 months, we don’t recommend simply adding them into your email stream for a variety of reasons: • They may have forgotten they opted in and report your email as spam. • The email may have since become a spam trap. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

14. Send a Welcome Email • Consider sending new subscribers a separate welcome email, and deploy from a separate IP. • Until you’ve determined the address is valid and active, don’t jeopardize the sending reputation of your IP address. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

15. List Cleaning Services Direct Email Server provides service to cleanup, Validate and verify the email list and make the list usable for email marketing without harming the server and IPs. our email list cleaning service make your list updated and remove bad, invalid, undeliverable, seed, honeypot, duplicate and BOT email data. So using the We clean list 95% + and make the email lists in proper format as per client requirement. • http://directemailserver.com provide the best email list cleaning services. • We have over 10 Years of expertise in email marketing and list cleaning field. • We have the best resources and huge database to cleanup your lists. • Our prices are the cheapest in the market. • We deliver your cleaned list within 24 hours of your order. • Best support provided 24X7. Check out our website for more detail and order. Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares

16. Thanks for your time! Direct Email Server| T. 982-594-4454 | www.directemailserver.com | info@directemailserver.com| Skype : bmsoftwares