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Entrepreneurship in Practice - Learn How to Build a Startup

Join Miho Shoji, serial entrepreneur with over 10 years of experience, as she shares practical steps and valuable insights on building a startup. Discover the difference between a startup and a company, learn about finding a problem to solve, creating an MVP, building a team, fundraising, personal branding, and more.

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Entrepreneurship in Practice - Learn How to Build a Startup

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  1. Entrepreneurship in practiceHochschule FreseniusNYC - August 2019 info@mymoodbit.com www.mymoodbit.com

  2. Introduction Miho Shoji Serial Entrepreneur +10 years experience Co-founder and CEO of Moodbit @mijolina Miho Shoji

  3. Introduction Moodbit is a People Analytics company powered by AI/ML and Emotion Sensing Technologies that provides actionable insights to improve employee engagement and productivity in the workplace.

  4. Difference between Startup & Company

  5. From an Idea to a Startup

  6. Step 0 • Find a problem and research → industry analysis, benchmarking, competition analysis, +. • Why you are doing this? • Is the correct time? • Is the market prepared for it? • Will your solution solve the problem? • Is scalable?

  7. Step 1 • Create an MVP • Do not take too long • Launch it and receive feedback • Listen to the feedback

  8. Step 2 • Make changes • Iterate or Pivot • Launch again • Keep improving

  9. Step 3 • Co-founder • First team • Advisors and mentors • Network, Network, Network!!! • Be part of the Ecosystem

  10. Step 3

  11. Step 4 • Sale • Showcase, events, competitions (always research!) • Marketing • Social Media • PR

  12. Step 5 Fundraising: • Friends & Families • Angels • Micro VC • VC – find a partner – understand what they are looking for • Incubators • Accelerators • Bootstrapping

  13. Step 5

  14. Step 5

  15. Extra Personal Branding • Create a personal brand • Be an influencer on your field: write content, podcast, volunteering, speaking, videos & more. • Use Social Media for your benefit • Keep learning & personal growth

  16. Resources

  17. Resources

  18. Reshaping the Future of Work Contact Information info@mymoodbit.com (917) 6748054 New York, NY info@mymoodbit.com www.mymoodbit.com

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