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Enabling Triple Play Services

Martin Cullum General Manager, Video Networks Bell Canada. Enabling Triple Play Services. Entertainment Track - Wednesday October 5 th , 2005 Connected@Home Conference. Bell Canada - Nation’s Leader in Communications. Voice. Local and long distance services 13 Million local lines

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Enabling Triple Play Services

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  1. Martin Cullum General Manager, Video Networks Bell Canada Enabling Triple Play Services Entertainment Track - Wednesday October 5th, 2005 Connected@Home Conference

  2. Bell Canada - Nation’s Leader in Communications Voice • Local and long distance services • 13 Million local lines • 19 Billion long distance minutes Sympatico • 2.5 Million Internet subscribers • 1.8 Million high speed • $19B revenue • 26M client connections • 56K employees Mobility • 4.7 Million subscribers ExpressVu • 1.6 Million subscribers nationwide • VDSL deployment to MDUs

  3. Triple Play Principles • Build customer loyalty with superior products and service experiences • Increasing bandwidth alone will not be enough • Build the broadband access to enable triple play • More capable and reliable • Pursue improved compression • Understand the business model • Offer compelling services to customers • Video is a key service component to the service bundle • IPTV will enable personalized media that can be leveraged if business case works for everyone

  4. Redefining the Purpose of the Network by… Customers want: • Easier integrated connections • Improved on-line safety • Better tools to communicate • Interactive entertainmentand education …gathering deep insight into customer needs… Bell responds with new services that integrate voice, video and data • Broadband Applications • IPTV • Enhanced Voice …and focusing on integration Building new skills to roll out the best servicesto our customers

  5. Access Bandwidth Evolution • Deploy an integrated network • Increasing Internet speed • Continue video roll-out to MDUs • Start wireline video to SFUs • Enough bandwidth to provide a compelling video offering • HDTV + 2 SDTV • Compression technology improvements will further enhance offering • SD @ 1.5 Mbps • HD @ 6 – 8 Mbps ...to be the best provider ofkey broadband home services Bell is ramping up speeds... Meeting Customer Demandfor Bandwidth (Mbps) Up to 26 Mbps Up to 14 Mbps Up to 4 Mbps Evolve from ADSL, ADSL2+, VDSL2

  6. Bell Access Strategy DSLAM 3 - 4 Mbps 3 – 5 km DSLAM ADSL2+ and VDSL2 FTTN 14-26 Mbps 1 – 1.2 km 20 km OLT ONU GPON FTTP 50+ Mbps 20 km OLT • FTTN bridges the gap between ADSL and fiber • VDSL2 will increase FTTN speed to 26 Mbps in 2006 ONU Fibre Copper Remote DC Power Distribution Cross Box

  7. IPTV: The future of television here and now IPTV: The ultimatetelevision experience Live TV • The service: 4 streams of digital TV, with VOD, fast channel change, and enhanced program guide • Features: greater ability to offer interactive content, services and advertising, ability to share music and videos • Integrated: with VoIP early on, and other services later VOD Self-serve All this in a package that is easy to understand and even easier to use

  8. IPTV Target Services Bell IPTV – Better tomorrow • SD, HD, HS Internet, VoIP & Other IP Applications • Switched Digital Network • More secure business rules in network • Web based Self-Serve and PVR control • Network PVR • BB Home IP connectivity between STB and PC Consumer Benefits • Simplify: Better EPG, fast channel change, improved search, PIP • Consumer control: PVR, Video on demand • ITV: A two-way, personalized and targeted interactive services. Leverage the Internet for content and services • Broadband Home: Connecting the TV to the broadband home (Customization, Personal Video, IM, Photos)

  9. Summary • IP Applications will be a key growth vector for Bell • 2005 is a landmark year for IP applications: • Commercial launch of VoIP • First technical trials of IPTV • Power of One • A renewed customer experience:more control, simpler, and better • Simpler and fewer internal processes • Lower costs…enabling more growth • Common sense approach • Put the customer first and minimizeadoption challenges

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