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Service Oriented Networks (SON)

Global Standards Collaboration (GSC) 14. Service Oriented Networks (SON). James McEachern, Manager – Application Enabler Standards, Nortel. Service Oriented Network – Problem Statement.

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Service Oriented Networks (SON)

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  1. Global Standards Collaboration (GSC) 14 Service Oriented Networks (SON) James McEachern, Manager – Application Enabler Standards, Nortel

  2. Service Oriented Network – Problem Statement • A Service Oriented Network (SON) is one in which service providers use agile methods to rapidly create new products and services from re-usable components (known as Service Enablers). • In order for products and services to have the maximum appeal to customers, service enablers must come from telco, IT and Web sources and providers. • SON propositions must be secure and reliable, and make maximum use of future and existing investment for example, in NGNs, IMS, and IT infrastructure. • To enable agile service creation and to reduce service provider costs, the SON proposition must be based upon an open, flexible standards based ecosystem. • Where standards are available to support SON, they are inconsistent, incomplete, or non-interoperable especially across the Telco, IT and web domains.

  3. Services are groups of software applications that have been packaged for use in the SON. The services interact using data that are then instantiated as objects. Interfaces are a mechanism to deliver data required for objects within the service to work. Frequently reused services and data elements should be standardized to reduce friction during integration. Service Technology Service Interface (Data Wrapper) Service App App App Object #1 Object #2 Object #3 Object #1 Object #2 Object #3 Object #1 Object #2 Object #3 Data Data Data App Server App Server Business and reusability requirements drive service packaging

  4. SON Framework Evolution of environment to support SON services across domains

  5. Technology Centric Services are delivered through common transport. The customer experience is fragmented because each service requires a separate login and is in a distinct silo. Data is not shared across applications so the customer must manually input and synchronize preferences, contacts, and other metadata.

  6. User Profile User Centric PIM Presence Service Interaction Services are delivered through common transport. The user experience is unified by a common SON service enabler, profile, and metadata. Key data is shared across applications. The services work together in a single user experience. The number of discrete service experiences increase as a factorial function of the service inventory.

  7. Highlight of Current Activities (1) • ATIS’ Service Oriented Networks (SON) Forum was created in December 2008 to implement recommendations of ATIS’ TOPS Council SON Focus Group, and the Forum was successfully launched on March 10-11, 2009. • The fundamental goal of the SON Forum is to progress standards related to the concept of Service Oriented Networks – facilitating the creation and execution of services, especially mindful of the need to support converged and personalized services involving cross-domain interactions.

  8. Highlight of Current Activities (2) • ATIS believes it is critical that emerging standards that support Service Oriented Networks capitalize on the strengths of the telco providers, IT developers and broader web services provider communities. • In order to accomplish its work, the SON Forum participants must represent the breadth of ‘service providers’ and include all relevant technologies so that the more traditionally telephony-oriented service needs, web services needs, and also additional content service needs can all be considered and common solutions synthesized. • Three Task Forces have been established: • Policy and Data Models Task Force • OSS/BSS and Virtualization Task Force • Service Delivery Creation and Enablers Task Force

  9. Key Deliverables • The SON Forum work items include the following high priority areas: • Common service enabler description including non-functional aspects • Consistency of 3rd-party interfaces • Packaging of OSS/BSS components as service enablers • IT Infrastructure Virtualization • Common policy reference model • Common data model requirements • Common name space requirements

  10. Next Steps/Actions • Initiating active liaisons with other interested SDOs • SON Forum technical program • The SON Forum will be meeting face-to-face from September 15-17, 2009. • Working to expand participation to include web services companies

  11. Supplementary Slides

  12. SON Value Proposition • It is about people! • It’s not about devices • People are mobile, and they use services not technologies • SON is about services and services are everywhere. • It is about Globalization! • Service supply chains are distributed and real time • Best of breed capabilities come from many industries • It is about Technology! • Great technology melts into the background • Reusable infrastructure reduces cost of new services • Software and integration skills are keys to success

  13. Globalization – Service Supply Chain • The traditional supply chain integrates raw materials into a finished product that is delivered to a customer. • Globalization facilitates multiple suppliers with specialized roles working together in bringing a product to market • Service supply chains operate in a similar way except there is real time interaction between the suppliers during service invocation. • The ability to manage the service supply chain is a core competency of SON companies.

  14. Service Pot Luck • Each domain brings a unique capability to SON. These capabilities are complimentary but must be harmonized to work together. • Web 2.0 • Many developers • IMS • Mobility, Multimedia • SOA • Stateless Interaction, Business Process • Overlap • Identity Management

  15. Core Competencies Other Networks NBC Search Content Agreements MSN Your Companies Core Competency A defensible set of capabilities Reinforced through regular investment Developers (App Store) Social Networking DIRECTV Qwest The Next Big Thing Verizon Wireless Application ServiceProviders The Next Big Thing Value Added Reseller Successful Service Companies build a Core Competency and Innovate around it.

  16. Service Oriented Networks Service Provider Wireless Products DIRECTV VZW Games SaaS MSN Service Provider Telephony Products SP Voice Mail Products SP Broadband Products Service Provider VOIP Products Service Provider Products & Bundled Solutions Partnerships Orchestration Framework SP Products Service Mediation User Profile HSS Call Logs Subscriber Contacts Presence Preferences Wireline/Wireless Incoming/Outgoing Call Events Access Mediation Presence Server Analytics Integration SIP Server CDMA, EVDO or LTE POTS, DSL or FTTX Consumer Devices by Access Domain Fixed Mobile

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