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ArtCentric

ArtCentric. Torrey Jacobson Alexandra Lucio Jacob Perry. Introduction. Non-profit organization devoted to keeping the arts alive in the community Located near downtown Corvallis on 7 th and Madison Facing difficult times due to budget cuts. Introduction. What do they have to offer?

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ArtCentric

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  1. ArtCentric Torrey Jacobson Alexandra Lucio Jacob Perry

  2. Introduction • Non-profit organization devoted to keeping the arts alive in the community • Located near downtown Corvallis on 7th and Madison • Facing difficult times due to budget cuts

  3. Introduction What do they have to offer? • Exhibits (Local, regional, national) • Artist Gallery Talks • Docent Program • On Site Arts Classes • Off Site Arts Classes (STARS) • ArtCentric ArtShop • Guilds • Public Art Funding • Professional & Technical Assistance and Workshops • Visual Arts Committee • Community Events: Reader's Theater, Concerts, Writer's Readings

  4. Suggestions • Name consistency • Core products • Visibility • Web page

  5. Name • The organization has been known as the Corvallis Arts Center, as well as the Linn-Benton Arts Council • Many people would not recognize one of the names • The unified name “ArtCentric” should help to reduce confusion

  6. Name • ArtCentric may want to send out flyers to members and donors who might not be fully aware of the name change • Flyers in printed envelopes sent to 1000 people would cost approximately $1120 • Flyers…………. $0.69/ea $690 • Stamps…………$0.37/ea $370 • Envelopes……...$30/box $60 • TOTAL…………………… $1120

  7. Slogan • ArtCentric is looking for a catchy slogan of about five or six words • The closest attempt so far is “Keeping the arts central to life” • Suggested: “Creating community through the arts” or “Celebrating local talent”

  8. Crucial Decision • Most important to FOCUS • Concentrate only on core competencies • What are they? • This must ultimately be decided by ArtCentric after open and objective discussion and analysis • Whatever the decision is, it must be rigorously adhered to

  9. Guiding Questions • What can ArtCentric offer that no one else does? • What services does the community need most? • What programs produce the most income?

  10. Suggestions From the Board • The board made 23 suggestions regarding things that would benefit ArtCentric • We were asked to choose and rank five suggestions from the list in order of importance

  11. The Top Five • 1) Send out an email newsletter to members and donors • 2) Get involved with the local Chamber of Commerce • 3) Obtain a free showcase at the Corvallis Public Library

  12. The Top Five • 4) Inquire about getting a column in the Gazette-Times • 5) Ask about putting information in school newsletters

  13. Visibility • Need to take advantage of their location by attracting people that are walking or driving by. • ArtCentric needs signage in plaza of Central Park. • Street sign on the corner of Jefferson and 8th street.

  14. Currently

  15. Proposal

  16. Permanent Free Standing Sign • Submit permit application to Development Assistance Center with fee of $75. • After approval, run it by Madison Avenue Task Force and by Corvallis Parks and Recreation. • Sign cost $85 - $125 with installation. • Total cost: $160 - $200.

  17. Street Sign • Send petition to Streets Traffic Engineering. • If approved, the City incurs the costs, plans logistics and places the sign. • NW corner of Jefferson and 8th Street. • Downtown…optional. ArtCentric

  18. Website • Need to eliminate confusing banner titles throughout the website • Re-categorize information to reduce confusion • Format text for easier reading • More aesthetically pleasing and interactive

  19. Currently

  20. Layout • Website should have a more bold and artistic layout to match ArtCentric’s style Example:

  21. Interactivity • Forms, Interactive albums, changing images, rollover images and buttons, etc. Examples:

  22. Cost? 3 options • 1. Pay for a company in Corvallis to do a complete redesign of the website. ~$550http://www.marketingtool.com/channel/webfirm/b.435.g.5426.html • 2. Partner with a college or high school student who is graphic and web design savvy. Cost? Cheap or even FREE • 3. Current staff makes only the most simple changes needed. FREE

  23. Conclusion By adopting our suggestions, ArtCentric will be able to strengthen patronage, which will lead to increased donation, class enrollment, and more advocates in the community.

  24. Sources • http://www.ci.corvallis.or.us/downloads/cd/ldc4-7.pdf • Van Dyke’s Signmakers • Gravagraphics • www.staples.com • http://www.marketingtool.com/channel/webfirm/b.435.g.5426.html • www.artcentric.org • www.cacv.org/

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