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Cyberspace, New Language and the “Third” Culture

Cyberspace, New Language and the “Third” Culture. Alejandro Piscitelli www.ilhn.com/datos. Summary. 1 Media Ecology and Digital Convergence 2 Media and Cognition 3 Internet and the Overpromises of Technology 4 Teaching/learning in the the age of imagocracy.

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Cyberspace, New Language and the “Third” Culture

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  1. Cyberspace, New Language and the “Third” Culture Alejandro Piscitelli www.ilhn.com/datos

  2. Summary • 1 Media Ecology and Digital Convergence • 2 Media and Cognition • 3 Internet and the Overpromises of Technology • 4 Teaching/learning in the the age of imagocracy

  3. 1Media Ecology and Digital Convergence

  4. Information Communities Typologies SIZE SIZE SIZE INFORMATION COMMUNITY III I INFORMATION COMMUNITY II INFORMATION COMMUNITY I Knowers and users of latest information tehcnologies Members of communities that deal progressively with audiovisual channels bypassing printing technologies and partially using computer technologies People oriented towards traditional media supports (printing, Books, Newspapers) Distribution by ages INFORMATION COMMUNITY I N GENERATION INFORMATION COMMUNITY III INFORMATION COMMUNITY II 0 10 20 30 40 50 60 70

  5. Transformation Hypothesis • Evolutionary Jumps and Patterns of Information Evolution • From Biological to Mechanic and Digital Information • Transformation Hypothesis: revisiting/surpassing McLuhan/ Innis/ Ong/ Havelock/ Goody

  6. Disseminaton of Basic Consumer Innovations 1900-1995 (% Households) 100 80 60 40 20 0 TELEPHONE ELECTRICITY AUTOMOBILE RADIO TELEVISION CABLE TV VCR PC 1900 1915 1930 1945 1960 1975 1995

  7. Technologies are Conversations • Technologies go beyond the goods we may purchase, or a kind of task some people —or countries or regions— are specially entitled to devise rather than others

  8. Technologies are Conversations • “By technologies we mean all those conversations that take place around us, in which we invent new practices and tools to better manage our organizations and human life” (Fernando Flores)

  9. Difussion Rates of Electric Devices (Number of years to reach 25 % Penetration) 60 40 20 0 PC VCR RADIO PLANES TELEVISION TELEPHFONE ELECTRICITY AUTOMOBILE MICROWAVES CELULAR PHO

  10. Cinema and Broadcasting Industries Printing and Advertising Industries Computing & Telecommuni-cations Industries

  11. 2 Media and Cognition

  12. Media Use(hs/week)

  13. ¿Is There Life After TV? • Television Cultures / Television Generations. • ¿What does TV do to Us?/¿What do We do to TV? • Coming-up of MTV/CNN and Web-TV. • Aesthetic/Techno-cognitive and Cultural Changes

  14. Paleo, Neo and Post-Televisión • Paleo-Tv • Centralized Broadcasting / Unifying Pedagogy • Peculiar way in structuring Emission flux ==> Programming Segmentation • Neo-Tv • Communication Level-off / Pseudo-interactivity • Programming Fragmentation

  15. A Long-Term War • To Criticize/to Praise Television is to take sides in the ever lasting War among the Preeminence of Words or Images, of Television or Books of text or Electronic Communication and Socialization.

  16. A Long-Term War • Reading is a structured process; it teaches us to think. Television with its random images works the other way around than linear tradition. It fractures logic and thought habits, and questions both their certainty and dominance pretentions.

  17. Criticizing this dualistic dichotomy • We humans have not been biologically programmed to be readers/writers • The world of words is soundless and cannot compete with our love of images • Reading is a Faustic stake: it both encompasses large earnings as well as stark losses • Sensory channels are prone to teaching and cultivation

  18. TELEVISION: Americans that watch four or more hours 50 40 30 20 10 0 Percentage 0-11 YEARS SCHOOL HIGH-SCHOOL GRADUATES COLLEGE 4 o + YEARS AT COLLEGE 18-19 30-39 40-49 50-59 60-69 70-79 80-89 Ages

  19. Usage of time: Adults U.S.A, 1990 Others Eating Sleeping Working TV Watching

  20. Last Days of TV? • Tele-computing pretends to replace rather than the televisual excess, its defects, rather than its power its powerlessness • Air television is dying (¿IS IT DYING?) because it does not call on anybody. But even more so because there are “better” (¿BETTER?) choices in the technological horizon.

  21. Diminishing TV Consuming time in U.S.A.

  22. The age of post-television • Technological Convergence • TV as Scapegoat • Blurring Varriers between Entertainment/Education/Business • End of text civilization or beginning of a new integrated communication era? • Identity in Internet time

  23. 3 Internet and the Overpromises of Technology

  24. First Transport Revolution: Goods Indice de tarifas de exportación de cargas de EE.UU 1814-1913

  25. Second Transport Revolution: People Pasaje de ida Nueva York / Londres, 1950-1999 Fuente: International Air Transport Association

  26. Third Transport Revolution: Ideas Costo de cada circuito de Intelsat por año 1970-2000

  27. Birth of a Trans-Nation 25 20 15 10 5 0 25.000.000 COMPUTERS HOSTS IN INTERNET (MILLONS) 20.000.000 5.000.000 130.000 4 WORLD WIDE WEB SITES Date N˚ 1969 JUL. 1992 MAR. 1994 JUL. 1995 SEP. 1996 JUL. 1997 JUL. 1989 Ene. 93 Ene. 96 Ene. 97 0 200.000 1.400.000 SEP. 1991 OCT. 1993 ENER. 1995 ABR 1996 FEB. 1997 NOV. 1997

  28. Quantity of domains (millons)

  29. Moore’s Law TRANSISTORS By CHIP 1286 1.000.000.000 1286 100.000.000 886 886 10.000.000 786 786 PENTIUM PRO PENTIUM PRO PENTIUM PENTIUM 1.000.000 486 486 386 386 100.000 286 286 8086 8088 8086 8088 10.000 8080 8080 8008 8008 4004 4004 1.000 1970 1975 1980 1985 1 990 1995 2000 2005 2 010 2 015 2020 Years

  30. Consultoría Redes de cable y Operadores Correo y Courier Vendedores de información Distribución Telefonía Local y Larga Distancia Servicios de noticias Agencias de fotografías Telecom Terminales Guías Mainframes Teléfonos Computadoras Cartuchos de videojuegos Minicomputadoras Medios y Edición Procesadores de textos Discos y Cassettes Fotocopiadoras TV TV, Diarios, Revistas y Libros Electrónica de consumo Equipamiento de oficina Grabadores y tocadiscos Papel

  31. Vendedores de información Distribución Catálogos de venta por correspondencia Telecom E-Mail Modems Software a medida y Software empaquetado Telefonos c/ voicemail Computadoras CD´s Computadoras personales Notebook PCs Medios y Edición Fax Teléfonos celulares Videojuegos Impresoras Laser Electrónica de consumo Equipamiento de oficina Discos de video TV Sets CD Players VCRs y Discos de video Calculadoras Relojes

  32. Vendedores de información Distribución La Web Telecom Computadoras Medios y Edición Electrónica de consumo Equipamiento de oficina

  33. More Access to Information at a Lower Cost

  34. Uneven Diffusion of Older and Newer Technology

  35. Today.. So as before.. Uneveness remain

  36. 4 Teaching/Learning in the Age of Imagocracy

  37. Info-space was invented in 1968 • Douglas Engelbart’s demo at the auditorium in San Francisco’s Civic Center equivalent to Franklin’s kit experiments, Graham Bell’s accidental telephone conversation with his assistant • Greek Poet Simonides AD 6. Matteo’s Ricci’s Memory Palace • Sutherland’s Sketchpad and how to use computers to paint, translating information into visual language • Vannevar Bush’s proposals in As We May Think • Interface as a software that moulds the interaction between user and computer • Ted Nelson’s Literary Machines

  38. How do we envisage Infospace? • Global Networks and complexification • Digital surroundings: cities, shoppings, personal assistants, living rooms • ¿Where will representation metaphors come from? Art, Architecture, Movies and Novels. • We need a new languahe to describe the new medium inetrfase • We live in a society overdetermined by Cyberspace. Yet what lies in Cyberspace is beyond our Vision and Actions.

  39. From narratives to meta-forms • Rethinking the Opposition Text vs Picture • How to Navigate the infosapces. New Visual metaphors • 20 years ago we had no self-referential genres in Tv (TV Riffing) • Infosphere has become part of the real world • Pre-Tv Philosophers Believe that Technology and Media are Unnantural. They should only comment on the real. Those Philosophers can’t acknowledge that Media is a Reality in Itself (Douglas Rushkoff)

  40. Growth of parasitical expressive forms • We love Pictures not because we have lost faith in reality but because images devise reality • Today’s real life throbbings do not find an adequate recipient in the sequential and architectonic narrative forms of before • Novel= Answer to the question Which are the connecting patterns between all the astonishings formas deployed by social reality? • Parasite or Metafrorm =What does all this information mean? Which are the more realible sources?, How does all this information partake of my life world?

  41. What is It all about? • The Impossible (or undesirable) dialogue Person/Machine • The Bits start to each us • World’s digitazation • Computer as they really stand vs what they could become • Disincarnate Bodies • Real Bodies and the dirtiness that lies ahead • Policy, architecture and understanding

  42. Cyberspace, New Language and the “Third” Culture Alejandro Piscitelli www.ilhn.com/datos

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