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Why Your Dealership Needs a Strong YouTube & Facebook Presence for Maximizing Sales

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11 diapositives · 224 Views · Jul 23, 2014

Discover how your dealership can harness the power of YouTube and Facebook to drive sales and engage customers effectively. With 4.0 million monthly visitors, video content can turn car shoppers into buyers. Learn why 95% of dealerships are missing out on this valuable investment opportunity and how 49% of consumers take immediate action after viewing a video. Don't let your competition outpace you; leverage professional video SEO and social media strategies to capture a larger audience and ensure a high return on investment.

#why your dealership needs a strong youtube & facebook presence for maximizing sales #why your dealership needs a strong youtube & facebook presence for maximizing sales ppt #powerpoint #presentation
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  1. Market Intelligence Report – June 2014 Why Your Dealership Must Have a YouTube & Facebook Presence Brought to You By

  2. What you Will Learn By Watching This Video 4.0 Million Visitors /Mo. 5.5 Million Visitors /Mo. 27% More Targeted Traffic Than AutoTrader! • Highly Targeted Traffic • 95% of Dealerships Don’t Know it Exists • 90% of Dealerships Who Do Know, Don’t Know How to Access it.

  3. Digital Dealer 2014 Reports • Video Will Drive Auto Sales • Over 50% of Consumers watch 30+ minutes of video. • 1 in 4 watch 60+ minutes of video prior to purchasing. • Shoppers wants to spend a little time as possible at dealer. • Branding opportunity for dealer by using his banners. • Video Turns Shoppers Into Buyers • 49% of consumers took action immediately after watching video. • Video search had a 41% higher click through. • 100% of your videos are mobile optimized. • 100% of inventory has it’s own video with custom voiceover. 49% Took Immediate Action After Watching the Video

  4. US Traffic Statistics - Compete Non-Focused Semi-Focused Highly-Focused 2.6 183 70 35 4.0 141 3 204 5.5 93 4.9 17 Million Visitors / Month 108 Million Visitors / Month 621 Million Visitors / Month

  5. US Traffic Statistics - Alexa 4.9 Million 4.0 Million 2.6 Million 5.5 Million 1.1 (28.0%) 0.7 (26.8%) 2.04 (37.1%) 1.6 (32.5%) 5.44 Million Visitors / Mo.  Come From Google, FB, or YT to Above For a City Like Boston, Ma., this is a market opportunity of 28,000 visitors/mo.!

  6. How Do We Capture This Market Opportunity? DRUM ROLL……………….. • Owned by Google • Ranks Well on First Page of “G” • Joe Conroy is video SEO Expert • He Will Make Your Inventory Rank Well for Google & YouTube DRUM ROLL……………….. • Automotive Syndication Has an “App” • Builds a Facebook Page for Inventory • Can Post to Facebook Wall • Can Run an Ad Campaign • Joe Conroy Can Extract Market Intel. Don’t Forget …84% of Car Shoppers Watch a Video…50% of Them Watch 30+ Minutes of Online Video Before Buying..

  7. Why Aren’t Current YouTube Videos Nailing it? Current Facebook Issues • Building a Page Inside Facebook Requires Making an “APP” • Apps First Need to be Approved • Apps need to be Registered • Apps Need to be Coded and are Complicated • Apps Require a Secure “https” connection; These types of Connections Require Registration and Certificates • You Can Only Post Data to Facebook via an API Once the Above Criteria Has Been Met • Deleting an Item Inventory, Once it is Sold, or Sent to Auction is Complicated Current YouTube Issues • Videos Do Not Rank Well on YT or Google – Need to be Found First • Poorly Made – No Voice Over, Scrolling Features, Calls to Action

  8. Your Choices… • Do Nothing – Miss out on a 5.5. Million Car Buying Audience • Do it Yourself…Learn the FB code, Become a Video SEO Expert • Look Around and Research the Problem • Choose Automotive Syndication New England • Hands Free for You – Uses Your Dealer Feed • Posts Videos to 6 of the Top 10 Internet Sites • If YouTube, or Facebook, or Whatever Changes its Format or Code, You’re Covered! Don’t Forget …84% of Car Shoppers Watch a Video…50% of Them Watch 30+ Minutes of Online Video Before Buying.

  9. Syndication Components • Your entire inventory on 6 of top 10 US visited sites! 3 35 2.6 70 93 141 4 183

  10. Conclusion… • By Having a High Ranking Video and Presence on Facebook & YouTube, Provides You Access to a 5.5 Million Visitor / Month Targeted Audience • This 5.5 Million Visitor / Month Audience is 27% Larger Than All the Traffic Going to AutoTrader. • AutoMotive Syndication New England Has a Hands-Free, High ROI Option, Ready For You. www.automotivesyndication-newengland.com jconroy@automotivesyndication-newengland.com 207-809-9075

  11. Upcoming Market Intelligence Reports.. • Why Dealership’s Online Marketing Dollars MUST Focus on Women (The data is shocking!) • Anatomy of YouTube Video – From Production to Ranking • Best Local Keyword Research Practices – By a Nationally Recognized Expert