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PAGE 01 SEARCH ENGINE OPTIMIZER SEO (SEARCH ENGINE OPTIMIZER COURSE call: 9888122255 HTTPS://TECHCADD.COM/
PAGE 02 WHAT IS SEO? Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results. The higher a site appears in results, the more traffic it receives. SEO focuses on both content and technical aspects to make websites more appealing to search engines and users.
PAGE 03 IMPORTANCE OF DIGITAL MARKETING • 93% of online experiences begin with a search engine • Organic traffic is often the most sustainable and cost-effective • High-ranking sites gain more trust and authority • Key takeaway: SEO is crucial for online success and long-term growth. 02
PAGE 05 HOW SEARCH ENGINE OPTIMIZATION WORKS? • Crawling: Scanning the web for content. • Indexing: Storing and organizing content. • Ranking: Showing the most relevant content for each query.
PAGE 04 KEY COMPONENTS 01 02 OFF-PAGE SEO: BACKLINKS, SOCIAL SIGNALS, BRAND MENTIONS ON-PAGE SEO: CONTENT OPTIMIZATION, KEYWORD USAGE, INTERNAL LINKING 04 03 LOCAL SEO: OPTIMIZING FOR LOCAL SEARCH AND GOOGLE MAPS • TECHNICAL SEO: SITE SPEED, MOBILE-FRIENDLINESS, CRAWLABILITY
ON PAGE SEO • eyword researchz and usage • Meta tags (title and description) • Internal linking • Quality content and user intent On-page SEO is about making each webpage relevant to the keywords people are searching for. This includes using proper tags, organizing content well, and providing real value. PAGE 06
OFF PAGE SEO • Backlink building • Social signals • Brand mentions • Guest blogging Off-page SEO focuses on building authority. If other trusted sites link to your content, search engines see your site as more credible and rank it higher PAGE 06
TECHNICAL SEO • Website speed • Mobile-friendliness • Secure HTTPS • Clean URL structure • XML sitemaps and robots.txt Technical SEO ensures that search engines can crawl and index your site efficiently. A technically sound site loads faster, works on all devices, and follows best practices PAGE 06
PAGE 07 TOOLS FOR SEO • Google Search Console • Google Analytics • SEMrush / Ahrefs / Moz • Screaming Frog • Yoast SEO (for WordPress) These tools help monitor performance, find issues, research keywords, and analyze competitors. They’re essential for implementing and tracking your SEO strategy.
PAGE 09 SEO BEST PRACTICES Good SEO isn’t about tricking search engines—it’s about creating a better user experience. Always aim for relevance, clarity, and value. • ocus on user intent • Optimize for mobile • Use schema markup • Regularly update content • Avoid black-hat tactics (e.g., keyword stuffing)
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