Website Redesign Solutions Creating Lasting Value

1. COMMON WEBSITE REDESIGN MISTAKES AND HOW TO AVOID THEM A website redesign can revitalize your brand, enhance the overall experience, and generate more conversions. Just remember, if you don't think through the redesign purposefully, it can be more damaging than positive. Too often, businesses think about how the website looks but forget about fundamental elements, including functionality, SEO, and the needs of the user. Ignoring User Experience (UX) A major error in a website redesign is focusing on aesthetics instead of user experience. While an attractive site is nice, it won't keep visitors engaged if it confuses the user experience or is challenging to navigate. You'll want to avoid busy layouts, buttons that do not represent functionality, and a lack of clarity around calls- to-action. A better approach is a clean design that straightforwardly leads the user to your content. Test the usability of your design prior to launching by testing it on different devices and browsers to confirm it works as you intended. Neglecting SEO During the Redesign If you are redesigning your website without considering the SEO implications, you may be at risk of losing years of organic ranking progress. It is easy to make an error by accidentally deleting a high-performing page, failing to set up redirects when changing URLs, or even forgetting to optimize on-page content. Before you begin the redesign process, we recommend taking an inventory of SEO performance on your current website and identifying its highest-performing pages. Make sure to set up 301 redirects for any URLs you decide to change, maintain keyword-optimized headings wherever applicable, and ensure that the transfer of metadata is done so you do not lose visibility in search once your site is launched. Great website redesigns consider both creativity and strategic thinking. If you make your site based on user experience, SEO preservation, main goal of the project, and simplicity, it should be more effective than the previous site in every way. Steering clear of these pitfalls will not only save you time and money but more significantly allow you to create a more valuable and pertinent online presence. Bishopwebworks.com FOLLOW US