Five times you really should bid on your brand

1. Five times you really should bid on your brand A question that often raises debate in a digital marketing team is whether they should bid on their brand terms. PPC marketers often want to bid on their brand terms because this traffic performs so well. It therefore makes their performance reports look nice. While other marketing members may argue that a sale from a brand search would have happened anyway regardless of whether a PPC ad was present or not. There are many blogs out there that talk about the benefits of brand bidding. Two good examples of these are here and here. To balance things out, you can read a blogpost on why you shouldn’t bid on your brand terms here.

2. What is brand bidding? Brand bidding is the practice is of bidding on a business’s own brand name. A business may bid just on their brand name, or they may bid on their brand name alongside some other words. The two types of brand bidding All brand bidding is not the same. There are two types of brand bidding. The reason for bidding on each type of branded keywords will differ. •Pure brand •Long-tail brand Wrapping up The decision to bid on your brand terms can be controversial. It can be difficult to determine whether a sales from a PPC brand campaign would have happened any. That said, there are some instances where bidding in your brand terms can be beneficial for your business. Consider what organic and paid listings are appearing on a search for your own branded terms to determine whether you should be bidding on your brand terms or not. Author bio Rashed is passionate about all things digital marketing and PPC. Rashed has been helping businesses with their digital marketing for over nine years. He is currently the PPC Director for Pepper PPC agency based in Leeds, UK. Read More: https://www.bitwisebranding.com/blog/five-times-you-really-should-bid-on- your-brand