How to run a LinkedIn search like a pro

1. How to Run a LinkedIn Search Like a Pro Charlene Narcelles Customer Education Consultant cnarcelles@linkedin.com ​Lauren Brown ​Customer Education Consultant ​lbrown@linkedin.com

2. What we’ll cover today 1 What is advanced search? 2 Live demonstration of advanced search 3 Social InMail techniques 4 Q&A

3. What is advanced search?

4. This is advanced search It’s more than just a long search string (sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for” OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT buyer NOT procurement) Send Sort Search Save 6

5. 3 cornerstone searches for each requisition Ideal candidate (highly specific search, lower volume, high quality) Conceptual search (targeted search that is more broad, higher volume, requires focused review for relevancy) Smart exclusion search (highly specific, takes out terms from ideal & conceptual search using “NOT,” lower volume but potentially high quality) 7

6. Search Strategically Target Warm Leads : Utilize Refinement Filters to target warm leads Unique Search Capabilities: Utilizing groups, Similar Profiles, People Also Viewed 8

7. Insightful Searching • View the Talent Landscape Share insights with Hiring Managers or leaders Strategize your next play more effectively • • 9

8. Save & Be Efficient 10

9. Sort & Organize Are you sharing projects? Are you saving job posts? Are you saving your searches? Did you know you can add external files and links? 11

10. Demo

11. Social InMail Strategy

12. Introducing the new InMail experience Template search bar plus 5 most recently used templates Individual “To” lines for InMail credits, free InMail, and email Minimize the InMail modal Salutation selection within message body Show / hide InMail templates and insights about common connections and experiences Full profile visibility with scrolling and copy / paste functionality Auto-populated and saved signature, independent of your templates Dynamic character counter with tips and notification of character limit

13. Each touch point matters 1 2 3 Prospect receives InMail Visits recruiter’s profile Visits Career Page 4 5 Views a job opportunity Candidate opts in/out 15

14. Give it a personal touch LinkedIn data tells us that mentioning a common connection boosts the likelihood of a reply by 50%

15. Use templates but customize 17

16. It’s not about the job Make it enticing to get back to you! InMail is just an initial contact, not the sales pitch or the prescreen.

17. Keep it brief Prospects are on the go! 49% of our traffic comes from a mobile device.

18. Ask for a conversation Write a specific call to action! Are you available next Monday?

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