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What can marketers learn from LinkedIn’s most followed travel brand globally? Emirates shows the immense value of bringing consumers and employees together in the same content stream.
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500K FOLLOWERS ON LINKEDIN THE MOST FOLLOWED TRAVEL BRAND ON LINKEDIN THE MOST FOLLOWED BRAND IN THE MIDDLE EAST EMIRATES ON LINKEDIN Follower Growth Employees on LinkedIn Business Decision Makers 27.6% of followers 66% YOY growth 27,339 Number of new hires of LinkedIn Members (Last 12 months) Business Travelers From Airline Industry 54% of followers 14% of followers 1,536 Hires by Function FOLLOWERS BY COUNTRY Cabin Crew 481 Airline & Airport Operations 198 N.AM 6% EMEA 69% Corporate Services 159 Engineers 99 LATAM 6% APAC 19% Pilots 77 Specialized Roles 48 0 100 200 300 400 500 600 171 COUNTRIES At Emirates we work with colleagues from over TOP EMIRATES POST ON LINKEDIN EMIRATES COMPANY PAGE ON LINKEDIN Emirates Today we are #Emirates30. ‘Emirates 30’ by aviation photographer Mike Keley captures 30 Emirates aircrafts departing Dubai International during the 7am departure wave, in one composite image. The image is symbolic of Emirates’ growth in just 30 years.. EMIRATES ROUTE NETWORK (includes 16 cargo-only services) We fly to 150 destinations in 80 countries and territories 42 destinations 27 destinations 19 18 destinations destinations 16 14 destinations destinations 7 6 destinations destinations 1 destination Middle East Far East Africa Europe North America South America South Asia Australia/ New Zealand Indian Ocean 3,600 FLIGHTS on average per week EMIRATES ADDED 6 NEW PASSENGER ROUTES IN 2015 Bali Multan (Pakistan) Orlando (US) (Indonesia) Mashhad (Iran) Bologna (Italy) Sabiha Gokcen (Turkey) EMIRATES FLEET AIRCRAFT IN SERVICE AIRCRAFT IN SERVICE 233 Passenger Aircraft 15 Freighter Aircraft AIRCRAFT ON ORDER TOTAL 248 257 Aircraft www.emirates.com | www.emiratesgroupcareers.com All LinkedIn Statistics are based on the activity on Emirates’ Company, Career Page and Status Updates on LinkedIn