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Why you need to be a social executive

Why you need to be a social seller and how you can be one on LinkedIn.

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Why you need to be a social executive

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  1. WHY YOU NEED TO BE A SOCIAL EXECUTIVE (And how you can become one on LinkedIn.) REPUTATION IS VITAL FOR SUCCESS 60% 1 80% 2 of a company’s market value is attributed to its reputation. of consumers agree that social media enhances the image and reputation of executives. Research shows that companies with social C-Suite executives enjoy higher levels of trust, and people are more likely to buy their products. 2 YOUR COMPETITORS ARE ALREADY GETTING SOCIAL 97% 3 of companies use social media to promote their businesses. LinkedIn has 68 million members in Asia Pacific and more than 364 million members globally. 80% 4 COMPETITOR of companies use social media to monitor competitors. SO BE SOCIAL AND GROW 63% 5 82% 5 of online users prefer businesses with information on social sites. of fast-growth companies find social a key source of lead generation. LinkedIn’s visitor-to-lead conversion rate is three times higher than Facebook and Twitter. 6 SOCIAL MEDIA FOSTERS AUTHENTICITY 77% 2 of stakeholders believe social media creates a channel for authentic engagement with executives. BEING SOCIAL MAKES YOU ATTRACTIVE 64% Socially engaged companies are 58% of followers would follow companies indefinitely.8 more likely to attract top talent.10 IT HELPS YOU FIND THE BEST TALENT Social networks are the fastest-growing source of quality hires. 75% FIND THESE “PASSIVE CANDIDATES” THROUGH SOCIAL MEDIA. of people are open to job opportunities, but only 25% are on job boards.9 10 STEPS TO BECOMING A SOCIAL EXECUTIVE TIPS AND TRICKS TO ROCK YOUR LINKEDIN PROFILE BUILD YOUR NETWORK: GROW YOUR BUSINESS 1 1 Add and accept connections. Point out your skills and experience, not just your job history. 2 Share and re-share great content. 2 Write an eye-catching personal tagline – don’t forget your photo. 3 Ask and answer questions – start conversations. 3 Put your elevator pitch to work and sell yourself in 10 seconds. 4 Make and receive recommendations. 5 Join specific interest and industry groups. 4 Use an authentic voice and inject some personality. 5 Stand out from the crowd with unusual interests. To find out how LinkedIn can help you become a social leader, download The Executive Playbook. Sources: 1,7 2 3 4 5 6 8 9 10 Weber Shandwick, Socialising your CEO II Brandfog, The Global Social CEO Survey 2014 Social Media Examiner, Social Media Marketing Industry Report 2014 Digimind, Market Intelligence Survey LinkedIn, Priming the Economic Engine: How Social Media is Driving Growth Hubspot, 2013 State of Inbound Marketing LinkedIn, Talent Brand Catalyst: Reasons to Cultivate Followers LinkedIn Essentials, The Modern Recruiter’s Guide Relationships Matter, LinkedIn & Altimeter Group, 2014

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