Department of Management and Marketing Faculty of Creative Industry and Business

1. Faculty of Creative Industries and Business Department of Management and Marketing 2014Maori BusinessNgaire Molyneux Department of Management and Marketing Faculty of Creative Industry and Business

2. Pepeha Nga mihi nui kia koutou, nga tauira (students) o te whare wananga o wairaka (Unitec) Mataatua te waka (canoe) Ohinemataroa te awa (river or ocean) Maunga Pohatu o Taiarahia oku Maunga (mountain) Ko Tuhoe te iwi (Tribe) Ko Ngatirongo te hapu (subtribe) Tauarau te marae (village) DEPARTMENT OF MARKETING AND MANAGEMENT

3. Kaupapa Maori Kaupapa Maori Entrepreneurship: Henry (2007) defined it as, “entrepreneurial flair, underpinned by a sense of commitment to Maori community, whether it be whanau, hapu or iwi….entrepreneurship and innovation for, with Maori”. Kaupapa Maori – A Maori world view DEPARTMENT OF MARKETING AND MANAGEMENT

4. What is Maori Business Maori are among the most entrepreneurial indigenous ethnicities in the world (GEM 2005) Commerce, entrepreneurship and business enterprise was a central feature of Traditional Maori life Trading within and between hapu and iwi was common. >>DEPARTMENT OF MARKETING AND MANAGEMENT

5. Characteristics of Maori Business Maori Business aimed at providing for the; Physical, social and spiritual wellbeing of whanau, hapu and iwi groups Protecting and building the resource base (kaitiakitanga) Assets and resources were collectively ‘owned’ . Multiple bottom line, “social, cultural, environmental, spiritual, economic goals. >>DEPARTMENT OF MARKETING AND MANAGEMENT

6. What is Maori Business Rangatiratanga: (leadership, authority, guardianship and ownership rights) 1. Management for current and future requirements. 2. Strategic development and oversight, 3. Relationship development and maintenance, 4. Problem-solving, conflict resolution and peace-making, 5. Adaptation, risk analysis and management. >>DEPARTMENT OF MARKETING AND MANAGEMENT

7. What is Maori Business Control and strategic decision-making vested primarily in rangatira Tino Rangatiratanga – Self determination. >>DEPARTMENT OF MARKETING AND MANAGEMENT

8. What is Maori Business Features that identify a Māori Business as being Māori are flexible and may be; Māori shareholding 2degrees ( 20%) http://www.2degreesmobile.co.nz/tereo ShotoverJet (100% ) http://www.shotoverjet.com/ >>DEPARTMENT MARKETING AND MANAGEMENT

9. What is Maori Business Māori ownership, partnership, joint ventures with other Māori businesses Koru Cabs - exclusive crew carrier to our national airline. http://www.tpk.govt.nz/en/in-print/kokiri/kokiri-25-2012/maori-taxi-co-first-off-the-rank/ Wijohn Consulting group. http://www.wcg.co.nz/ >>DEPARTMENT MARKETING AND MANAGEMENT

10. What is Maori Business Organisational culture reflecting Māori values Tainui Group Holdings http://www.tgh.co.nz/default.asp?sid=1&cid=&aid= Having Māori staff Kiwa media (Te Reo specialists) http://www.facebook.com/KiwaMedia >>DEPARTMENT MARKETING AND MANAGEMENT

11. What is Maori Business Using Māori values in business practices, branding, and marketing (most of them) Tohu Wines http://www.tohuwines.co.nz/page/home.aspx Mangatu Blocks Corporation http://www.mangatu.co.nz/about-mangatu/ Tamaki Tours http://www.tamakitours.com/tamaki-corporate/welcome-to-tamaki-heritageexperience_idl=2_idt=3038_id=17511_.html >>DEPARTMENT MARKETING AND MANAGEMENT

12. What is Maori Business Maori businesses are businesses or enterprises that are: Owned by Maori and/or Fully or substantially controlled by Maori, and/or Operating according to traditional and/or contemporary Maori culture and values There are similarities between Maori businesses and New Zealand businesses Some Maori businesses operate in an identical manner to non-Maori businesses. >>DEPARTMENT MARKETING AND MANAGEMENT

13. Unique Factors to Maori Business The unique factors to Maori business from general’ businesses in New Zealand can be broken down into two main categories: Legislative and Maori Culture / Values Legislation specific to Maori Business Includes Maori Reserved Lands Act (1997) Te Ture Whenua Maori Act (1993) Maori Fisheries Act (2004) >>DEPARTMENT MARKETING AND MANAGEMENT

14. Maori Values Tikanga (ways of doing business)Kotahitanga: Māori unity, shared sense of belongingTino rangatiratanga: Self-determination, ownership, controlWhanaungatanga: An ethic of belonging, kinshipKaitiakitanga: Guardianship of natural resourcesWairuatanga: SpiritualityManaakitanga: Hospitality, generosity, care, and givingTuhono: Cross-sectoral alignment of Māori aspirations on all dimensionsPuawaitanga: The best possible return is sought on integrated goalsPurotu: Multiple responsibilities and levels of accountability >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

15. Issues Maori Business Issues for Māori (& Pakeha) Business Interests Collective ownership of Maori Assets (cannot use as security for loans, or sell easily) Intellectual property (taonga) ownership ( Branding & marketing imagery, knowledge) Treaty of Waitangi claims (Wai 262 et al) tino rangatiratanga “full authority” taonga katoa “all their treasured things” (traditional knowledge, artistic, cultural works, important places, flora and fauna). >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

16. Treaty of Waitangi (a partnership) Between Maori and the Crown Gave Tino Rangatiratanga over Taonga Katoa to Māori (there were translation difficulties) Gave right to govern and enact laws to Crown. >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

17. Treaty of Waitangi (a partnership) Treaty recognised Maori ownership of their lands and other properties, gave Maori the same rights as British citizens. The 3 principles are Protection, Participation and Partnership. Provides immense opportunities for business with laid down principles Helps unleash and discover economic, cultural potential of Whanau, Hapu, Iwi >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

18. Treaty of Waitangi Makes New Zealand/ Aotearoa a bicultural nation Tangata whenua (people of the land) Tangata tiriti (people of the treaty >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

19. Opportunities Maori business leaders understand that business is grown through relationships Maori can balance social and economic objectives Maori can take a long-term as well as sustainable perspective Maori business is increasingly investing, lifting productivity, diversifying and moving up the value chain. >>DEPARTMENT MARKETING AND MANAGEMENT

20. Opportunities The Maori owned asset base has an estimated worth of $36 billion The collectively owned Maori economy is exposed to the primary sectors of farming, forestry and fishing and has grown faster than the New Zealand economy from 2000-2005 Maori enterprises are significant contributors to economic performance and important players in export-oriented primary industries (BERL 2011). >>DEPARTMENT MARKETING AND MANAGEMENT

21. Opportunities Maori culture is a point of difference for Maori businesses and entrepreneurs Maori culture can be seen as a latent competitive advantage for New Zealand. >>DEPARTMENT MARKETING AND MANAGEMENT

22. Opportunities This competitive advantage provides a vehicle for innovation as well as internationalisation of products and services >>DEPARTMENT MARKETING AND MANAGEMENT

23. Impact on General Business Improvements in one impact positively for the other as the same social and economic drivers underpin both economies If the Maori economy can continue to be grown at the same rate or faster than the New Zealand economy, it will produce a win-win situation creating more jobs and growth for all New Zealand. Maori and non-Maori interests are complementary and Maori success does not detract from or lessen the prospects of other New Zealanders >>DEPARTMENT MARKETING AND MANAGEMENT

24. Impact on General Business • Central to economic development realisation for Maori and for Aotearoa is the partnership relationship embodied in the Treaty of Waitangi. • Maori are committed to New Zealand’s success >>DEPARTMENT MARKETING AND MANAGEMENT

25. Iwi Map >>DEPARTMENT TITLE EDIT IN HEADER & FOOTER