Personas

1. Aldona Malisiewicz Personas Research in Design YSDN 2103 Angela Iarocci & Brian Donnelly Personas Personas – Fabricated archetypes, or models, of end users. They identify user motivations, expectations and goals. It is one conclusion or analysis of a user that represents a whole group. Opinions based on incomplete information regarding the persona’s reaction in a variety of situations can help designers identify common needs. Functionality – They help guide the design process by shifting the focus directly to the user. Findings organize information, structure navigation, or even influence formal presentation and colour choice. How they are used – Personas are created using several sources of information, including ethnographic research, focus groups and demographic data. A brief description is then made highlighting individual attitudes, behaviours, environmental conditions, goals, personal details and skill sets. When they are used – They can be used throughout the design process. In the planning phase, they can be used to align project goals with audience needs. In the development phase, personas can be used as a standard to measure aesthetic decisions.

2. Our Persona Aldona Malisiewicz Personas Research in Design YSDN 2103 Angela Iarocci & Brian Donnelly Illustration Student • Typically coming out of high school into a four year bachelor program • Most students are living in Oakville and the GTA • Majority of the students are of mature age • Creative personality • Attentive to detail • Colourful and textile clothing • Somewhat stylish/hippy : lots of jeans, fancy shoes/boots • Carrying large rolled up paper • Carrying more than one bag • People withlarge portfolios • Continuously sketching or making drafts • Technologically apt • Texting/on phone/calling (mostly iPhones, BlackBerrys) • Upbeat behaviour, no evidence of fatigue