Be all you can be

1. Be all you can be Speaker Biographies

2. Helen Calcraft - President WACL Managing Director, MCBD Helen joined ad agency AMV BBDO in 1989 as a trainee account manager, after gaining a degree in Drama and Theatre Studies at London University. She spent the best part of ten years at the agency, working on a wide range of business. She was promoted to the board in 1996 and then to New Business Director in 1997. Helen embarked on a part time MBA course at the London Business School alongside her New Business responsibilities in 1998. In exchange for her sanity and her social life, she was awarded scholarships two years running and graduated with a distinction. In June 1999, Helen left AMV BBDO with some close friends to found Miles Calcraft Briginshaw Duffy. The agency counts Bell's Whisky, COI, Aristoc, Thorntons and Travelocity amongst its clients, and has become a top 30 agency in under 5 years. Helen has 2 daughters, Rosa age 3 and Maya age 2, and is shortly to become president of WACL.

3. Rita CliftonChairman, Interbrand WACL President 97/98. Rita graduated from Newnham College, Cambridge University with an honours degree in Classics. She started her career in advertising, working at DMB&B and J Walter Thompson. She then moved to Saatchi & Saatchi, and became Vice-Chairman and Executive Planning Director in 1995. Her clients included Procter & Gamble, British Airways, Campbell’s Foods, COI, The Army, PowerGen and British Telecom. In November 1997, Rita was invited to become Chief Executive of Interbrand, the world’s leading brand consultancy, and in 2002 she became Chairman. She was the author of Interbrand’s best-selling book The Future of Brands, and most recently edited The Economist’s book ‘Brands and Branding’. She currently sits on the Board of Advisors of The Judge Institute of Management Studies at Cambridge University and the Editorial Board of the Journal of Brand Management. She is also a member of the Government’s Sustainable Development Commission. In September 2003 she became a non-executive director of Dixons Group plc, and in October 2004 she took on the chairmanship of Populus, the reputation research consultancy, and opinion pollsters to The Times Rita writes and lectures extensively on all aspects of brands and communication – including innovation, corporate and service branding, and the role of brands in society. She is also a regular commentator on TV and radio programmes. She has two children and lives in Buckinghamshire.

4. Dawn AireyManaging Director, Sky Networks Dawn Airey has worked in television for 20 years. She joined Central TV as a Management Trainee in 1985. In 1986 she was appointed Channel 4 Liaison Officer and a year later Associate Producer of CLASSMATES. In 1988, she was made Controller of Programme Planning and, as a result, became Central’s representative at the Network Planning Group and Film Clearance and Selection Committees. The following year, she was appointed to the Central Broadcasting Board and became Director of Programme Planning with specific responsibilities for the schedule and its off and on-screen promotion. In 1992 she was the network planner for both the Daytime Sub-Group and General Election Working Party. In April 1993, Dawn was appointed ITV’s Controller of Network Children’s and Daytime programmes. In 1994, Dawn joined Channel 4 to become their new Controller of Arts & Entertainment. In January 1996, Dawn was appointed Director of Programmes for Channel 5, which went on air on March 30, 1997. In 1999, she was appointed to the government’s Film Council, as well as becoming a governor of the Banff Television Festival, which takes place annually in Canada. In 2001, she became Vice President of the Royal Television Society, and a Trustee of the charity ActionAid. Dawn was appointed Chief Executive of Channel 5 in October 2000 and in 2003 became Managing Director of Sky Networks. Dawn was born in Lancashire in 1960 and was educated at Kelly College and Girton College, Cambridge.

5. Sarah GoldManaging Director, Clemmow Hornby Inge After graduating from Cambridge University with a degree in French & German, Sarah joined Lowe Howard Spink. During that time she gained a wide a range of experience across accounts such as Heineken, UDV, Weetabix, Reebok and Olympus cameras. Whilst there Sarah was on the Board of Directors for several years and headed up the Agency's successful pitch for the Orange business. In January 2004 she was promoted to New Business Director at Lowe. In November 2002 she joined Clemmow Hornby Inge as New Business Director, and in July 2003 was promoted to Joint Managing Director.

6. Kerry GlazerManaging Director, AAR Kerry’s career in the communications industry began in 1987 at the advertising agency J Walter Thompson. Over the next six years Kerry managed business as diverse as De Beers Diamond Information Centre and Golden Wonder Crisps before leaving the agency to join the international communications headhunting company, Kendall Tarrant. Kerry became Head of the Account Management and a Director of the Company. In 1999 Kerry joined the AAR as Commercial Director and was appointed Managing Director of the Company in November 2000. The AAR is the leading client agency intermediary and matchmaker, assisting UK and international clients to create, evaluate and enhance their relationships with agencies in all communications sectors.

7. Tess AlpsChairman, PHD Group UK WACL President 2003/04 Tess is Chairman of the PHD group, which, in addition to PHD, comprises Rocket, PHD Compass, PHDiQ, Drum PHD, PHD Confidential and Brand Science. After reading English at Durham and a postgraduate year at drama school, Tess started in TV sales by accident and ended up as an ITV Sales Director. After 15 years she switched sides by joining the young media independent Pattison Horswell Durden as their first Broadcast Director. In 1996 she became Executive Chairman of Drum PHD, where she used her knowledge of,and passion for, editorial to create exclusive properties for brands helping Drum PHD become the leading agency in their field. In 2000 she became Deputy Chairman, and in 2003 Chairman of the PHD group. Tess is a member of the RTS and was a Jury Chair of the 2004 RTS Awards. She also sits on the Executive Board of the Media Guardian Edinburgh TV Festival. In 2004 she was also a chair of the Sony Radio Awards. Clearly, chairs and sofas, suit Tess down to the ground. When not sitting in a chair, Tess can be found digging in her garden, singing madrigals, or freezing to death watching her son play football. All done standing up.

8. Syl SallerDirector, Global Brand Innovation Group, Diageo Syl is responsible for the global innovation strategy, and management of the R&D function and innovation programmes across all brands, worldwide. Diageo’s portfolio includes 40 plus brands including Guinness, Smirnoff, Gordon’s, Baileys, Bells, Tanqueray, and Johnnie Walker. Prior to her promotion to the innovation role, Syl was Marketing Director for Diageo Great Britain, heading up a Marketing department of 140 people which includes consumer marketing; planning; commercial marketing; innovation and the Reserve Brands Group. Before joining Diageo, Syl was Director of Marketing Development for Allied Domecq Retail. Reporting to the Chief Exec of Retail, she was responsible for marketing strategy, new concepts, planning and food development for 3500 pubs, bars and restaurants. Allied had promoted Syl into this role from their US Retail business and moved her from Boston to London. Syl graduated with high honours from the University of New Hampshire and has an MBA from the Harvard Business School. She started her career in brand management with Gillette, in both US and global roles. After 6 years with Gillette she left to follow her more entrepreneurial instincts, joining the Holson-Burnes Group heading up NPD, eventually becoming the General Manager of the Holson Division, the country’s largest manufacturer of photo albums. Syl is married, has two children ages 10 and 15.

9. Debbie KleinChief Executive, WCRS Debbie Klein graduated from the University of Cape Town, with a Bachelor of Business Science in Economics and Marketing. She came to the UK in 1990, where she began her career as a market researcher at A C Nielsen. In 1993 she joined Saatchi & Saatchi as a Strategic Planner. She was promoted to the Board of Saatchi & Saatchi in 1996. She joined WCRS in 1997 as a Board Planning Director and has been Head of Planning since February 1999. Debbie is author of Women in Advertising :10 years on, a report commissioned by the IPA and published in November 2000. She also sits on the IPA Retention of Talent committee

10. Nicola MendelsohnDeputy Chairman, Grey London A Manchester girl born and bred, Nicola graduated with a degree in English and Drama from Leeds University in 1992. Nicola joined the managementteam at Grey London in April 2003 as Business Development Director. In the time she’s been at the agency they have won morethan £100 million of new businessincluding AOL, Dairy Crest, Visa and Seat. Prior to Grey, Nicola was a Board Director at BBH. At the beginning of June 2004 Nicola was promoted to Deputy Chairman of Grey London. Nicola’s other responsibilities include Director of The Fragrance Foundation, Board Member of CEW (Cosmetic Executive Women) and Dinner Secretary of WACL. She is also a founder of Women Working, a new initiative of the Prince's Trust to raise £2 million to help under privileged women to get into the workplace. She also leads Grey’s work with Business in the Community. Nicola is also a governor of The Wolfson Hillel Primary School with responsibility for fundraising. Over the last 2 years shehas raised over £1 million towards a new early years wing, IT equipment for throughout the school and a dedicated special needs room. Her greatest joy in life when she’s not out networking is derived from her husband Jon andfour children Gabi 8, Danny 6, Sam 3 and Zac 16 weeks! Nicola works a 4-day week to ensure a ‘sensible’ work/life balance.

11. Pat DohertySenior Writer/Creative Director, Leo Burnett I started my career at Leo Burnett in the eighties, moving to Saatchi and Saatchi, AMV/BBDO, BBH, The Big Green Door Consultancy and Bates UK. Now I am glad to say I have returned to Leo Burnett with all I have learned, as a senior writer/Creative Director. On the way, my work has won Cannes Gold Lions, British Television gold, silver and bronze awards, D&AD, Campaign Press and Poster Silvers and nominations in D&AD for press, poster, TV and radio. I’ve also been a juror on Campaign Poster Awards, Campaign Press Awards, Cannes Television Awards, Creative Circle Awards, D&AD and the British Television Advertising Awards.

12. Merry BaskinPlanning Consultant, Baskin Shark Merry Baskin founded her own strategic planning consultancy, Baskin Shark (where brands move forward or die!) in 2000 where she enjoys working with a broad spectrum of blue chip clients. She is also a partner in Express Train, a group providing training for the advertising and marketing industry. She left J Walter Thompson after eight years as one of the industry’s top account planning directors (running what was then the UK’s largest planning department). Prior to that, she ran America’s (arguably) coolest planning department at Chiat/Day in New York. Other overseas assignments have included stints with market research and advertising agencies in Paris, Brussels and Stockholm. With planning protégés all over the world, she remains one of the leading lights behind the renaissance and expansion of the Account Planning Group both at home and overseas. (She was UK Chairman 1998-2000). Her planning efforts come highly decorated as a winner of consecutive IPA Effectiveness Awards in 96/98, the Market Research Society Conference/Incorporated Society of British Advertisers Best Paper in 2001 and several US Effies (86/87/88). She has been extensively published; most recently as co-editor and contributing author to a new APG book called Brand New Brand Thinking. Her quirky biographical footnote consists of a husband and dog and an organic allotment in Gloucestershire.

13. Ben RenshawThe Coaching Success Partnership Coach, presenter, broadcaster and author Ben’s services are retained by leading organisations and entrepreneurs in the field of business, education, healthcare and sport. He specializes in the areas of relationships, success, positive psychology and well-being. Ben’s innovative work on bringing out the best in people has won him international acclaim. He has designed and delivered major training seminars to thousands of professionals over the years. His chief clients include Rolls Royce, BAE SYSTEMS, Shell International, Unilever, Telewest Communications, House of Fraser, GE Lighting, Kingfisher, Central Law Training, and Jobcentre Plus. He has also personally coached the Directors and Managers of several of these companies. Corporate Masterclasses Ben is a first class speaker. He has presented at a range of conferences on relationship intelligence, success and work-life balance. His presentation style is entertaining and engaging, and he always researches and tailors each masterclass to suit his audience. Clients include: British Telecom, Jaguar, Landrover and The NHS. Well-known Broadcaster Ben’s work has been the subject of hundreds of radio, television and press features. He has been interviewed by Jeremy Paxman on BBC Newsnight and is a regular contributor to Richard & Judy. He was the relationship coach for the C4 award winning programme Perfect Match. He has been a spokesperson for many national campaigns on communication, health and well-being including Proctor & Gamble, Kodak and Vodafone. Bestselling Author Ben is a successful author. He has written six books, published in 6 languages, including “Successful But Something Missing”, “Balancing Work & Life”. His latest book is “SuperCoaching”– published by Random House Business books in 2005.

14. Karl JamesThe Dialogue Project Karl is the Director of The Dialogue Project, a company that believes the world would be a better place if people were able to have healthier, more open-minded and productive conversations. As a result, he spends most of his time listening, thinking and talking. His early professional years were spent touring in the theatre as an actor, composer and director working with (among others) Kenneth Branagh, Tom Stoppard and Jeremy Irons. In 1996, he co-founded Trade Secrets, now one of the UK’s most established and innovative arts-based training and development companies. In 2001, Karl decided to focus his energies on a life-long passion and created The Dialogue Project. His work in the last 12 years with individuals, businesses, schools and organisations has a reputation for helping people to understand that Dialogue is a powerful and neglected source of new ideas and fresh solutions in response to a challenging world. Karl lives in Barnes (with his wife and two young sons) just a few minutes walk from The Dialogue Project’s base by the River Thames. Karl’s most dearly held belief is that learning and enjoying yourself should be the same thing. Other passions include music, French bread and great coffee.

15. Geoff Church Geoff is a leading light in the application of theatre skills to the world of executive development and clients include HBOS, Zurich Financial Services, Tequila London and Hall and Partners. He is director of the National Theatre’s Theatreworks programme and a regular speaker at IMD business school. As an actor, he has worked with the Royal Shakespeare Company and the Royal National Theatre. Recent appearances include Foyle’s War, The Brief, and The Night Heron at the Royal Court Theatre. As a director and producer, he runs Hydrocracker Theatre Company and has recently returned from directing Shakespeare’s Macbeth at the DTA theatre in Kazakhstan.

16. Suzie FauxWardrobe Susie Faux is perhaps the leading authority on ‘personal packaging’. Labelled by the press as a ‘sartorial psychologist’ and ‘the grooming magician’, she advises on everything from clothes and accessories to nutrition, make-up and hair. In 1973 she established WARDROBE, which soon became known as the epitome of elegance and originality. Susie not only sells fashion, she sells style and more importantly, confidence. She helps women look their best by incorporating their lifestyle and personality into their personal style. In 1995, Susie moved WARDROBE and her Team of Experts to Sfera House in Conduit Street, a unique shopping place where everything a woman needs to create a total look is under one roof.  Susie also takes her expertise and invaluable advice to leading companies throughout the UK where she holds fashion seminars for both women and men. Susie is an acknowledged authority on style, not only in the UK, but internationally, too, through her two books “Wardrobe Develop your Style and Confidence” and “Susie Faux - Wardrobe Solutions”. With over 30 years of hands-on experience, unquestionably Susie has demonstrated her knowledge and expertise. In the fashion trade, Italian designers say Wardrobe is one of the best shops in the world.

17. Stevie SpringChief Executive, Clear Channel UK Ltd Joined the Club in 1989. President 1994/95. Stevie graduated in law and spent four years in marketing and two years launching breakfast television before starting a 16 year career in advertising agencies. During that time she worked in national and international management and business development at various agencies including Young & Rubicam – where she was Managing Director. In February 2000, Stevie was headhunted to be Chief Executive of Clear Channel, the UK’s largest outdoor advertising company which includes Adshel Street Furniture, Clear Channel Billboards and Taxi Media amongst its portfolio.  In addition to being on the boards of all Clear Channel UK’s operating companies, Stevie is non-executive Chairman of the Groundwork Federation which incorporates 50 trusts in England, Wales and Northern Ireland and is the UK’s largest organisation delivering sustainable community regeneration projects. She is also a Fellow of both the Institute of Practitioners in Advertising and the Marketing Society and sits on the boards of NABS, Postar and The Outdoor Advertising Association. She was voted one of the 75 Women of Achievement in Media, Advertising and Marketing in the past 75 years and was named in Campaign’s 10 nicest people in media. In what little spare time she has, Stevie swims, runs and socialises!

18. Dianne ThompsonChief Executive, Camelot Group plc Since starting her career in marketing in 1972 at the Co-operative Wholesale Society, Dianne has worked for ICI Paints Division, Sterling Roncraft, Sandvik Saws and Tools, Woolworths and the Signet Group PLC. During this time she also lectured at Manchester Polytechnic and ran her own advertising agency, Thompson Maud Jones. In February 1997, Dianne joined the Camelot Group PLC as Commercial Operations Director and took over as Chief Executive Officer in December 2000. Dianne received a BA Hon in French from London University and is a Fellow of the Chartered Institute of Marketing, and a Fellow of the Royal Society of Arts. She is also a Fellow of the Marketing Society and the Marketing Group of Great Britain. Dianne is a Non-Exec Director for the RAC and is Council member of the Press Complaints Commission. She has one daughter and her interests include the theatre, cinema and entertaining

19. Christine WalkerChairman, Walker Media Joined the Club in 1992 and has served as President (1996/97). Educated in Rhodesia, Ireland and Exeter University, Christine began her career in publishing in 1976. She soon left to join the world of advertising at Benton & Bowles. Having progressed quickly to a directorship working across business as diverse as Procter & Gamble, General Foods and Ronco Teleproducts, in 1985 she jumped ship to set up media independent Ray Morgan & Partners. In 1988, RMP sold to Saatchi & Saatchi Co. plc to form the management team charged with creating and shaping the UK’s largest media specialist company, Zenith Media. Christine was CEO at Zenith Media until 1996. After a year of enforced ‘gardening leave’ she launched Walker Media, a joint venture with M&C Saatchi, in November 1997 to return to her passion of media. Walker Media is now the largest privately owned media company in the UK with an annual turnover of £230m.

20. Camilla RhodesManaging Director, News Group Newspapers Camilla graduated from University College London in 1979 with a degree in economics and began her publishing career in sales with Westminster Press regional newspapers group. She joined the national press marketplace in 1980 working for News International Newspapers on The Sun newspaper. Since then she has held a number of senior management positions working across all News International titles: The Sun, News of the World, The Times and The Sunday Times. In 1985 she was responsible for the commercial launch of Elle Magazine in the UK before returning to the group’s newspapers as Advertisement Director of News Group Newspapers, publishers of The Sun and News of the World. She was appointed to the board in 1989. In 1993 Camilla was promoted to Group Advertisement Director of Times Newspapers and was appointed Managing Director in 1999. She took up her current post as Managing Director of News Group Newspapers, publishers of The Sun and the News of the World, in 2001. Camilla, who is an active member of a number of key bodies within the UK media industry, including ASBOF and the recently formed NMA, is married with two children and lives in London.

21. M T RaineyFounding Partner, Rainey Kelly Campbell Roalfe A native of Glasgow, MT (Mary Teresa) was Founder and Joint CEO of Rainey Kelly Campbell Roalfe, an advertising agency she built from scratch to a top twenty player in six years, with major blue chip clients ranging from Virgin to Marks and Spencer to LandRover cars. The agency is now the sixth biggest in the UK and owned by the WPP Group. She has just recently stepped down as Chairman. She is a regular speaker and publisher on communications and media industry issues in the UK and all over the world and is the current Chairwoman of the Marketing Group of Great Britain. A graduate of Glasgow University, she is now a Visiting Professor at the University’s Business School. MT has also pursued a parallel life in the Voluntary Sector as a Founder of Pilotlight the charity incubator; a Founder and Trustee of the innovative volunteering charity Timebank; a Trustee of the think tank Demos, and imminently as Founder and Chair of Horse’s Mouth, a major new e-mentoring brand. MT has recently been asked to become a Non Executive Director of Scottish Media Group plc.

22. Mrs Tess AlpsChairman, PHD Group UK Tess is the current President of WACL. Her day job is Chairman of the PHD group, which, in addition to PHD, comprises Rocket, PHD Compass, PHDiQ, Drum PHD, PHD Confidential and Brand Science. After reading English at Durham and a postgraduate year at drama school, Tess started in TV sales by accident and ended up as an ITV Sales Director. After 15 years she switched sides by joining the young media independent Pattison Horswell Durden as their first Broadcast Director. In 1996 she became Executive Chairman of Drum PHD, where she used her knowledge of,and passion for, editorial to create exclusive properties for brands helping Drum PHD become the leading agency in their field. In 2000 she became Deputy Chairman, and in 2003 Chairman of the PHD group. Tess is a member of the RTS and is a Jury Chair of the 2004 RTS Awards. She also sits on the Executive Board of the Media Guardian Edinburgh TV Festival. In 2004 she is also a chair of the Sony Radio Awards. Clearly, chairs, and sofas, suit Tess down to the ground. When not sitting in a chair, Tess can be found digging in her garden, singing madrigals, or freezing to death watching her son play football. All done standing up.

23. Mr Stephen WhiteScotwork Stephen White is Managing Partner of Scotwork, Europe's leading Negotiating Skills training specialists. Raised and educated in Leeds, England, he read Commerce and Law at University, graduating in 1970. He acquired his business negotiating skills in sales and marketing management positions with Metal Box (now Carnaud Metalbox) and Reed International plc, over a period of 12 years. In 1984, Stephen joined John McMillan in Scotwork and has played a leading part in the rapid international growth of the firm since then. In the UK, Scotwork has over 400 active corporate clients from industry, utilities, government, the professions and financial services. Stephen and John have developed Scotwork's international business over the last 10 years. Scotwork now has offices in Paris, Munich, Johannesburg, Melbourne, Singapore, Kuala Lumpur, Budapest, Bratislava, Stockholm, Dublin, Madrid, Moscow, Mauritius, Parsippany, Copenhagen, San Diego, Sao Paulo, Helsinki and Bangkok and runs programmes in over 35 countries each year. Stephen has acted as a negotiating adviser to a large number of corporate clients. He is 53 and lives with his wife Marilyn in Bournemouth. They have 2 daughters who keep his negotiating skills practice up to the mark! His interests include voluntary work with a number of charities, opera, theatre and exotic cars!

24. Ms Danielle Barr Joined the Club in 1972. Started in advertising in 1961, moved into toiletries for over 10 years then into senior advertising roles with Geers Gross, National Westminster bank, McCormick Publicis and finally to chairman of Publicis from 1989-92. Danielle launched 3rd Age Marketing in 1993, a consultancy specialising in the opportunities presented by people in the Third Age. Since 2000 Danielle has qualified and worked as a Couple Counsellor and is about to start a private practice.

25. Ms Clare SalmonManaging Director, AA Financial Services Clare Salmon is Managing Director of AA Financial Services with responsibility for Home and Motor insurance, travel and car-checking products and for its consumer lending business, which is a joint-venture with HBOS. Clare was previously Sales and Marketing Director of the AA accountable for business strategy and e-commerce as well as all marketing communications and NPD. She was responsible for the successful repositioning of the AA under the “Just AAsk” slogan. Clare joined Centrica in 2000 as Marketing Director of Home and Road Services, which included the British Gas Services portfolio and AA roadside. Prior to this Clare was European Marketing Director of Avis. Before this she spent eight years at Prudential Corporation, latterly as UK Consumer Marketing Director. She worked for both Sir Peter Davis and for Mick Newmarch and also spent time in the Pru’s direct sales force as a Regional Manager. Clare joined Prudential from Boston Consulting Group, having spent 4 years working as a strategic management consultant in Spain, Scandinavia and the UK. Her early career included the Industrial Society and Legal & General. Clare has an MA from Cambridge University in English and is a Fellow of the Marketing Society. Clare is an ex-racing cyclist who now rides horses. She lives in Mayfair and enjoys travel, literature, theatre and entertaining her eight year old daughter, Jessica.

26. Ms Ann Francke Member since May 2002. Ann joined Mars in October 1999 as Vice President, European Petcare Marketing, leading the development and deployment of a consumer-focused strategy for 16 brands in 22 countries . She also redesigned the European marketing organisation and created a new innovation pipeline. Ann’s role at Mars ended in July 2002 and she is looking forward to beginning her next role. Prior to Mars, Ann spent 13 years at P&G in the UK and Germany, ending as General Manager for Cosmetics and Skincare. Highlights of her career there include building the Olay brand across beautycare, repositioning Max Factor with Madonna as spokesperson, and launching the Always brand in Europe. Ann sits on the Advisory Committee on Advertising and is a member of The Marketing Group of Great Britain. An American, she holds a MBA/MS from Columbia University and a BA with Distinction from Stanford University. She speaks German and Russian. Ann lives in London with her husband and daughter.

27. Ms Fiona BrierleyBrand Strategy Consultant, Red Spider Fiona is a brand strategy consultant for Red Spider an independent brand strategy and training company. Fiona has only recently returned to the UK from Tokyo where she has been living and working for the past 2 years. She represented Red Spider in Asia working with both marketing clients such as Unilever, DeBeers and Audi and Advertising Agencies such as JWT, Hakuhodo and Bates Asia. Prior to consultancy Fiona was a UK & European Regional Director at McCann Erickson and J Walter Thompson.

28. Ms Morag BlazeyManaging Director, PHD Joined the Club in 1997. Morag Blazey graduated from Exeter university with a degree in politics and a natural aptitude for arguing. A career in media was therefore a natural choice.She spent 3 years as a TV buyer at CDP working on Boots and RHM Foods. Keen to expand her media knowledge she moved to BBH in the Winter of 1989 where she was media manager on a number of accounts including Audi, AG Barr, Cadbury and NatWest Bank. She joined PHD as Group Account Director in February 1994 and was involved in planning and strategy across the breadth of the BBC, Prudential (including the launch of “Egg”) and Dulux. She was promoted to the board of PHD in the Summer of 1995, and became Managing Director in Autumn of 1999. Morag’s passion is football, which takes her to Loftus Road every other Saturday to lament yet another woeful performance by Queens Park Rangers.

29. Mrs Merry BaskinPlanning Consultant, Baskin Shark Merry Baskin founded her own strategic planning consultancy, Baskin Shark (where brands move forward or die!) in 2000 where she enjoys working with a broad spectrum of blue chip clients. She is also a partner in Express Train, a group providing training for the advertising and marketing industry. She left J Walter Thompson after eight years as one of the industry’s top account planning directors (running what was then the UK’s largest planning department). Prior to that, she ran America’s (arguably) coolest planning department at Chiat/Day in New York. Other overseas assignments have included stints with market research and advertising agencies in Paris, Brussels and Stockholm. With planning protégés all over the world, she remains one of the leading lights behind the renaissance and expansion of the Account Planning Group both at home and overseas. (She was UK Chairman 1998-2000). Her planning efforts come highly decorated as a winner of consecutive IPA Effectiveness Awards in 96/98, the Market Research Society Conference/Incorporated Society of British Advertisers Best Paper in 2001 and several US Effies (86/87/88). She has been extensively published; most recently as co-editor and contributing author to a new APG book called Brand New Brand Thinking. Her quirky biographical footnote consists of a husband and dog and an organic allotment in Gloucestershire.

30. Ms Kate StannersCreative Director, Boy Meets Girl Kate left Liverpool Art College with a BA Hons 2-1 and joined Ayer as a Junior Art Director. In 1986 she joined GGT as an Art Director and worked on many award-winning campaigns: Access (Mastercard). Cadbury’s: Flake, Crème Eggs, Wispa. Holstein Pils. Seconda. Lurpak and Nurofen. She was subsequently invited onto the GGT board. Kate joined Bates as Board Director and Group Head. Running P&O, Woolworths, Bass and Heinz. In 1996 she moved to the fledgling agency St Luke’s as Creative Director. Personally producing work for the Government, BskyB, Boots, Clarks in conjunction with overseeing other work produced by ten creative teams. In 2000 she became Executive Creative Director and then vice Chairman of St Luke’s in 2002. In addition to the above, Kate is an active member of a number of organisations within the industry, WACL, D&AD Education Committee, she sits on the IPA Council and is also the vice Chairman of the IPA’s Creative Directors Forum. In 2002 she was a nominee for the Women’s Entrepreneur of the Year award. In 2004 Kate co-founded Boy Meets Girl alongside David Pemsel and Andy Law. She is the Creative Director of the agency, working with clients such Disney, DaimlerChrysler, Chrysler Jeep, Interbrew, Channel Four and London Zoo. Kate is the only female Creative Director in London.

31. Mrs Helen CalcraftManaging Director, MCBD Helen joined ad agency AMV BBDO in 1989 as a trainee account manager, after gaining a degree in Drama and Theatre Studies at London University. She spent the best part of ten years at the agency, working on a wide range of business. She was promoted to the board in 1996 and then to New Business Director in 1997. Helen embarked on a part time MBA course at the London Business School alongside her New Business responsibilities in 1998. In exchange for her sanity and her social life, she was awarded scholarships two years running and graduated with a distinction. In June 1999, Helen left AMV BBDO with some close friends to found Miles Calcraft Briginshaw Duffy. The agency counts Bell's Whisky, COI, Aristoc, Thorntons and Travelocity amongst its clients, and has become a top 30 agency in under 5 years. Helen has 2 daughters, Rosa age 3 and Maya age 2, and is shortly to become president of WACL.

32. Ms Karen Hughes Karen Hughes started her career in advertising as an account management graduate trainee in 1980 working on Unilever, United Rum Merchants and the RAF and retained an appetitie for variety of professionalchallenge ever since. Moving on to thethen fledgling Gold Greenlees Trott in 1982 sheworked on Hedges and Butler, Wings travel, London Weekend Televisionand Cadbury beforea short spell at Island Records where she learnt about tough negotiationin additiontothe pure development of consumer propositions. Her career as an account 'man' continued for the next decade through HDM, FCB and DMB&B working on international business such as Peugeot, Proctor and Gamble and Nestle before she was seduced to the client side in 1998 becoming Head of Brand Management for Visa International for the EU region. Karen held this position until April of this year,when she felt she had seen enough airports to last a lifetime. She can currently be found in her garden with her two year old daughter whilst contemplating her next corporate challenge. Karen claims that her own personal proposition is that she can persuadeinvestors to part withcapital that theydidn't know they had and can build consensus amongst swornenemies - particularlyover a glass of local wine.

33. Ms Kate HarrisDirector, NABS Joined the club in 2000. Having spent 10 years at KHBB, in its many guises and in varying roles, Kate followed Bruce Haines on his return to Leagas Delaney. There she spent four hard-working but happy and creative years working on adidas, Porsche and the BBC. In 1998, she was reunited with her friend and first boss, Carol Reay, at Mellors Reay, just before the merger with Grey. Appointment to the Board followed swiftly but Kate needed a new challenge. Then Wendy Braverman called her to see if she might be interested in running NABS. She was and very much still is.

34. Mrs Sly BaileyChief Executive, Trinity Mirror plc Sly Bailey was appointed Chief Executive of Trinity Mirror (the UK's largest newspaper publisher) in December 2002, and joined the Group on February 3, 2003. She began her career in newspapers before joining IPC in 1989 and was part of the Board team that undertook the buy-out of the IPC business and consequent sale of the company to Time Inc, the publishing division of AOL Time Warner. Sly has been shortlisted for the Veuve Clicquot Businesswoman of the Year Award and has been given the PPA Marcus Morris Award for her outstanding contribution to the publishing industry. She has been variously described as: one of Management Today's 50 Most Powerful Women in Britain (Management Today), one of Britain's most influential women (Daily Mail) and Motivator of the Year in an internet poll of businesspeople. She has been listed in Time magazine's "Worldbeaters: People to Watch in International Business", Marketing magazine's Power 100, the top twenty of MediaGuardian's 100 most influential figures in media and Fortune magazine's top 50 most powerful businesswomen outside the US. In 2004 she became a new entrant to Who's Who, and featured in Marketing Week's Top 30. She also attended the Queen's "Women of Excellence" lunch at Buckingham Palace.  Sly is the current of President of NewstrAid.

35. Ms Rita CliftonChairman, Interbrand President 97/98. Rita graduated from Newnham College, Cambridge University with an honours degree in Classics. She started her career in advertising, working at DMB&B and J Walter Thompson. She then moved to Saatchi & Saatchi, and became Vice-Chairman and Executive Planning Director in 1995. Her clients included Procter & Gamble, British Airways, Campbell’s Foods, COI, The Army, PowerGen and British Telecom.In November 1997, Rita was invited to become Chief Executive of Interbrand, the world’s leading brand consultancy. She has recently edited Interbrand’s most recent book on The Future of Brands, and introduced a range of new services.She currently sits on the Board of Advisors of The Judge Institute of Management Studies at the University of Cambridge and the Editorial Board of the Journal of Brand Management, and most recently has been appointed a member of the DETR’s Sustainable Development Commission and the CBI’s E Business CouncilRita writes and lectures extensively on all aspects of brands and communication – including innovation, corporate and service branding, and the role of brands in society. She is also a regular commentator on TV and radio programmes.She has two children and lives in South London.

36. Ms Stevie SpringChief Executive, Clear Channel UK Ltd Joined the Club in 1989. President 1994/95. Stevie graduated in law and spent four years in marketing and two years launching breakfast television before starting a 16 year career in advertising agencies. During that time she worked in national and international management and business development at various agencies including Young & Rubicam – where she was Managing Director. In February 2000, Stevie was headhunted to be Chief Executive of Clear Channel, the UK’s largest outdoor advertising company which includes Adshel Street Furniture, Clear Channel Billboards and Taxi Media amongst its portfolio.  In addition to being on the boards of all Clear Channel UK’s operating companies, Stevie is non-executive Chairman of the Groundwork Federation which incorporates 50 trusts in England, Wales and Northern Ireland and is the UK’s largest organisation delivering sustainable community regeneration projects. She is also a Fellow of both the Institute of Practitioners in Advertising and the Marketing Society and sits on the boards of NABS, Postar and The Outdoor Advertising Association. She was voted one of the 75 Women of Achievement in Media, Advertising and Marketing in the past 75 years and was named in Campaign’s 10 nicest people in media. In what little spare time she has, Stevie swims, runs and socialises!

37. Ms Syl SallerDirector, Global Brand Innovation Group, Diageo Syl is responsible for the global innovation strategy, and management of the R &D function and innovation programmes across all brands, worldwide. Diageo’s portfolio includes 40 plus brands including Guinness, Smirnoff, Gordon’s, Baileys, Bells, Tanqueray, and Johnnie Walker. Prior to her promotion to the innovation role, Syl was Marketing Director for Diageo Great Britain, heading up a Marketing department of 140 people which includes consumer marketing; planning; commercial marketing; innovation and the Reserve Brands Group. Before joining Diageo, Syl was Director of Marketing Development for Allied Domecq Retail. Reporting to the Chief Exec of Retail, she was responsible for marketing strategy, new concepts, planning and food development for 3500 pubs, bars and restaurants. Allied had promoted Syl into this role from their US Retail business and moved her from Boston to London. Syl graduated with high honours from the University of New Hampshire and has an MBA from the Harvard Business School. She started her career in brand management with Gillette, in both US and global roles. After 6 years with Gillette she left to follow her more entrepreneurial instincts, joining the Holson-Burnes Group heading up NPD, eventually becoming the General Manager of the Holson Division, the country’s largest manufacturer of photo albums. Syl is married, has two children ages 10 and 15.

38. Ms Amanda MacKenzieDirector, Marketing Services, BT Retail Amanda began her career at WCRS having graduated from London University in Psychology.She then moved to DMB&B working with Mars, Procter & Gamble, Chanel, & St. Ivel. Amanda was Board Account Director running the UK Mars confectionery business when she left to join Air Miles (part of BA) and was promoted to Marketing Director. After three years, Amanda moved to BT as Director, Marketing Services.Amanda oversees all the marketing communications, and marketing buying for BT Retail and the centralised media, and research, for BT group. BT is largest single brand advertiser in the country. Amanda also runs the Marketing community for BT, an initiative to share and improve marketing knowledge and skills across the BT group.

39. Ms M T RaineyChairman, RKCR / Y&R A native of Glasgow, M T (Mary Teresa) was a Founder and Managing Partner of Rainey Kelly Campbell Roalfe, which she built from scratch in 1993 to a top 20 advertising agency in 6 years. She is now Chairman of Rainey Kelly Campbell Roalfe/Y&R, the sixth biggest Agency in the UK and part of the WPP group. Current agency accounts include Land Rover, Logo, Jaguar, Quaker, Times Newspapers Group, Virgin (Atlantic, Direct & Mobile), Marks & Spencer, Lloyds TSB , Powergen and COI. A planner by training, MT was one of the pioneers of the discipline in the US while at Chiat/Day in the 1980's, and at Rainey Kelly Campbell Roalfe she championed the move away from commission income to agencies charging for ideas and intellectual property. A graduate of Glasgow University, MT is an honorary member of the Account Planning Group and a Visiting Professor at the University of Glasgow Business School. She is also a Trustee of the innovative charity Timebank, and of the think tank Demos, and a non-executive Director of WH Smith plc."

40. Ms Miranda KennettFirst Class Coach Joined the Club in 1992 and pioneered the WACL Forum in 1996.Involved with The Coaching House since its inception in 1991, Miranda became Managing Coach in 1996, and CEO in 2001. She coaches individuals and teams at the most senior level to achieve clarity on professional and personal goals and to harness their unique talents to achieve their purpose. Her work also encompasses helping brands become more powerful through the people who represent them. The majority of her clients are in media, entertainment or marketing communications. Her monthly column First Class Coach appears in Management Today. Miranda was Director of Training and Development at the IPA between 1992 and 1999, where she doubled the number of courses and delegates. Her previous experience spans publishing, advertising, consumer exhibitions and marketing consultancy.She has an MA (Hons) from Edinburgh University and has studied the use of psychology in coaching at an advanced level.