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Chapter 1 Introduction to the Convention, Meetings and Trade Show Industry

Chapter 1 Introduction to the Convention, Meetings and Trade Show Industry. Convention Management and Service Seventh Edition (478CSB). Competencies for Introduction to the Convention, Meetings and Trade Show Industry.

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Chapter 1 Introduction to the Convention, Meetings and Trade Show Industry

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  1. Chapter 1 Introduction to the Convention, Meetings and Trade Show Industry Convention Management and ServiceSeventh Edition (478CSB)

  2. Competencies forIntroduction to the Convention, Meetings and Trade Show Industry • Identify the organizations involved in the advancement of professionalism in the convention and meetings industry. • Describe the various types of meetings hosted by the convention and meetings industry. • Identify the different types of organizations that hold meetings, and describe types of group customers. • Describe the various types of meeting facilities. • Describe trends in the meetings industry.

  3. Where Association Delegates Spend Money

  4. The Importance of Attracting Meetings Market Business to Hotel Profitability

  5. Demographics of Attendees • There are more female business travelers. • Attendees are just as likely to be single as married. • Attendees are younger and more affluent than those of the past. • Attendees’ spouses are not necessarily female. • More women are attending both association and corporate meetings than did in the past.

  6. Types of Meetings • Convention • Conference • Congress • Forum • Symposium • Lecture • Seminar • Workshop • Clinic • Retreat • Institute • Panel • Exhibition/trade show

  7. Who Holds Meetings Corporations Associations • Trade • Professional/scientific • Veterans/military • Educational • Technical Nonprofit Organizations • Government agencies • Labor unions • SMERF groups

  8. Types of Group Customers • Full-time meeting planners • Single event or part-time planners • Committees • Third-party planners

  9. All-Suite Hotels • Rates are competitive because all-suite hotels lack many of the costly features other hotels have. • They are ideal for meetings because suites can act as breakout rooms. • They solicit the smaller meetings. • All delegates are assigned suites.

  10. Differences Between Conference Centers and Hotels • Pricing policy • Booking policy • Design and layout • Service attitude

  11. Trends in the Meetings Industry • Globalization • Use of second-tier cities • Growing number of convention centers • Growing number of third-party meeting planners • Increasing use of technology • Revenue management • Complicated contracts

  12. Kinds of Professional Meeting Planners • Independent meeting planners • Association management companies • Destination management companies • Incentive travel houses • Travel agents

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