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GameStork

GameStork.com. Mohsen Ashraf Ali El-Annan Nikolas Krukowski Ralph Lee Jon Tien. Product Features/Functionality. Membership Various subscriptions with different pricing 1 game at a time for $9.99/month 2 games at a time for $15.99/month 3 games at a time for $20.99/month

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GameStork

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  1. GameStork.com Mohsen Ashraf Ali El-Annan Nikolas Krukowski Ralph Lee Jon Tien

  2. Product Features/Functionality • Membership • Various subscriptions with different pricing • 1 game at a time for $9.99/month • 2 games at a time for $15.99/month • 3 games at a time for $20.99/month • Rent games individually • Buy games • 10 day free trial membership • No due dates, no late fees, free shipping • Service Guarantee • Condition of game • Speed of service

  3. Product Features/Functionality • Game Delivery • Order games from website • Order processed at warehouse • Games sent to customer • free shipping both ways • Instructional manual sent via PDF file

  4. Product Features/Functionality • Website Interface • Categorized database • Easy to search • Game information (availability, ratings, etc…) • Tracking system • User Control Panel • Game List • Estimated arrival date (zip code) • Game recommendations (order history) • Promotions/Networks • Referral System • Bonus Points • Content Providers (GameSpot.com partnership) • Online community

  5. Product Features/Functionality

  6. Revenue Model • Monthly membership fees • Buying or individually renting games • Cost TBD • Revenue-sharing with game developers • Pursued after advanced development • Advertising

  7. Current Barriers to Entry • No strong barriers to entry • Competitor’s current position • No brand name recognition • No identifiable target market • Current marketing strategies • Word of mouth • Google searches • Market penetration • Less than 1% aggregate across total competition

  8. Creating Barriers to Entry • Becoming the market leader • Aggressive (guerilla) marketing to niche groups • Prime target market: Ages 13-17 • Target both youth and their parents • Establish revenue sharing contracts • Early Success/Short term wins • Prove model • Key hires • Service Differentiation • Take concept to next level • One stop gaming shop

  9. System requirements • Advanced IT system to manage • Fulfillment of individual orders • Integration of our Web site • Transaction processing systems • Fulfillment operations • Inventory levels • Coordination of shipping centers • Order histories

  10. System requirements • Distribution system • Locate distribution centers near target markets to assure quick delivery • metropolitan/densely populated areas • Use postal service for delivery • IT system will monitor inventories at each distribution center to ensure stock • inventory shared across different distribution centers

  11. Costs

  12. Hiring Plans • Leadership • CEO - outsider • COO - Jon • CFO - Nik • CTO - Ali • Sales/Marketing - Mohsen • Business Development - Ralph • Board of Advisors – filling the gaps • Connectors – game industry, game press • Mavens • Visionary business sense (i.e. Stemberg) • Making product cool and ubiquitous (i.e. iPod) • Salespeople – for VC and public

  13. Hiring Plans • Staff to hire • Folks who know industry well but are not being promoted. (i.e. Stemberg or JetBlue) • Drive for entrepreneurship • Gamestork operatives / referral sales • Offer a vision…take them up to the hill and show them the sunset.

  14. Timeline • April 10th • Execute Berkeley prototype with beta site • Extensive online and campus marketing • May 7th • Launch fully-functional site • Expand prototype to Bay Area • College campus representatives • HS newspapers, functions, activities • September 7th • Approach investors, developers, industry gurus with a proven concept • Establish relationships (funding, revenue-sharing, backing) • Early December • New hires • Further expansion to other metropolitan areas: LA, NY, Boston • Marketing strategy roll out

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