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International Connotations of C o l o r s

International Connotations of C o l o r s. By Dr. Jennifer L. Bowie For Business Writing. Green & Blue. Green: Positive (US): growth, clean, fresh, environmental, “go” Negative (US): mold, nausea, and jealousy Historic Europe: fertility (wedding gown color in 15 th century)

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International Connotations of C o l o r s

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  1. International Connotations of Colors By Dr. Jennifer L. Bowie For Business Writing

  2. Green & Blue • Green: • Positive (US): growth, clean, fresh, environmental, “go” • Negative (US): mold, nausea, and jealousy • Historic Europe: fertility (wedding gown color in 15th century) • Has political connotations in Ireland (Republic of Ireland) • Egypt and Saudi Arabia (and middle east?): Islam and scared • China: infertility or adultery • Countries with dense green jungles: disease (Hoft) • France, Netherlands, Sweden: cosmetics (Hoft) • Thailand: least favorite color (Hoft) • Blue: • Positive (US): serenity, the sky, infinity • Negative (US): sadness (feeling blue) • “Safe” in almost every culture (Morton) • Hopi Indians: sacred (Hoft) • Egypt: truth (Hoft) • Iran: negative consequences (Hoft)

  3. Black & White • Black: • West: mourning, death • France: the unknown, death, night, work • East: bad luck • Malaysia Indian population: evil (Hoft) • Malaysia Malay population: courage (Hoft) • White: • East: mourning, death • India: “Inviting widowhood” if a woman wears (Kolin178) • West: purity (color of bridal gowns) • France: monarchy, royalty • Christianity: purity, faith, innocence (Hoft) • Hinduism & Muslim: purity, peace (Hoft)

  4. Red & Yellow • Red: • West: courage and love • China: happiness and good fortune (preferred for wedding gowns) • France: masculinity (Hoft) • Africa: blasphemy or death (Hoft) • US flag: blood • Traffic signal color “stop” • Yellow: • China: imperial color, revered • US: people’s least favorite color but a happy color • France: jealousy • Many countries: femininity (Hoft) • Australia, Europe, Canada, New Zealand: positive, happy (Hoft)

  5. Purple & Pink • Purple: • Historical West: royalty, mourning • France: religion, sacredness • US: magic, lavishness, homosexuality • Catholic Europe: death and crucifixion • Middle East: prostitution (Morton) • Latin America: bad luck, death, and funerals • China: barbarity (Hoft) • Culturally “unsafe” color • Pink: • East India: feminine color (Morton) • US: baby girls get pink, innocence, sweetness, soft, gentleness • Japan: pastels are neither masculine nor feminine (Morton) • France: homosexuality

  6. Havefun&designandwrite well!

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