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Creating a Business Plan

Creating a Business Plan. Executive Summary. Provide a brief snapshot of your business Highlight the most important facts and concepts from the full business plan as concisely as possible. Company Description . List your company’s name(s ) and location(s )

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Creating a Business Plan

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  1. Creating a Business Plan

  2. Executive Summary • Provide a brief snapshot of your business • Highlight the most important facts and concepts from the full business plan as concisely as possible

  3. Company Description • List your company’s name(s) and location(s) • Provide information about your company’s ownership and legal structure • Describe your company’s history, development stage, milestones • Describe your product(s) and service(s) • Give an overview of your industry • Explain how your company has been funded to date and how much money you are seeking

  4. Target Market • Specify the geographic location of your target market • Describe the demographic characteristics of your market • Explain customer motivations and needs • Determine the size of your market • Evaluate market trends

  5. The Competition • Identify the types of competition you face • List your specific competitors • Determine market share distribution • Analyze the strength of your competitors • Highlight your competitive edge • Evaluate the barriers to entry and potential competition

  6. Marketing and Sales Plan • Summarize your marketing message • Describe your marketing vehicles • Identify additional marketing and sales strategies • Describe your sales team

  7. Operations • Describe key operational factors • Highlight your corporate advantage • Find solutions to potential problems • Consider: location, facilities, production process, equipment and technology, inventory management, cost controls and purchasing, quality control, customer service

  8. Management Structure • Highlight your key team members • Forecast future management needs • Describe your staffing structure • Identify members of your board of directors and advisory committee as well as any consultants

  9. Future Development • Define your long-term goals • Establish future milestones • Assess the risks • Explore exit options

  10. Financials • Produce your income statement • Develop your cash-flow projections • Generate your balance sheet • Show your sources and use of funds • Consider preparing additional supporting financial statements

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