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MKT 438 Focus Dreams/uophelp.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)<br>MKT 438 Week 1 DQ 1<br>MKT 438 Week 1 DQ 2<br>MKT 438 Week 1 DQ 3<br>

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MKT 438 Focus Dreams/uophelp.com

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  1. MKT 438 Focus Dreams/uophelp.com For more course tutorials visit www.uophelp.com

  2. MKT 438 Entire Course For more course tutorials visit www.uophelp.com • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) • MKT 438 Week 1 DQ 1 • MKT 438 Week 1 DQ 2 • MKT 438 Week 1 DQ 3

  3. MKT 438 Final Exam Guide For more course tutorials visit www.uophelp.com • Complete the Final Examination. • 1.         The objective of public relations is to sell: • 2.         The R-A-C-E approach to defining public relations includes the following components: • 3.         The job of public relations professional

  4. MKT 438 Week 1 DQ 1 For more course tutorials visit www.uophelp.com • Should a company be concerned with public opinion? Why or why not?

  5. MKT 438 Week 1 DQ 2 For more course tutorials visit www.uophelp.com • Which PR communication tool do you feel is the most effective? Why?

  6. MKT 438 Week 1 DQ 3 For more course tutorials visit www.uophelp.com • What role does PR play in your organization? Explain your answer.

  7. MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Papers • Resources: University Library, Internet • Write a 700- to 1,050-word paper in which you define PR. Include in • your paper:

  8. MKT 438 Week 2 DQ 1 For more course tutorials visit www.uophelp.com • What are some positive and negative aspects of publicity?

  9. MKT 438 Week 2 DQ 2 For more course tutorials visit www.uophelp.com • At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of

  10. MKT 438 Week 2 DQ 3 For more course tutorials visit www.uophelp.com • How would PR research impact a PR team?  Give an example.

  11. MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Papers • MKT 438 WEEK 2 Public Relations Case Study • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

  12. MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) For more course tutorials visit www.uophelp.com • Part I: Public Relations Campaign MKT 438 WEEK 2 • Resources: The Practice of Public Relations textbook, University Library, Internet. • Select a PR scenario from the following list:  • An organization wants to position itself

  13. MKT 438 Week 3 DQ 1 For more course tutorials visit www.uophelp.com • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  14. MKT 438 Week 3 DQ 2 For more course tutorials visit www.uophelp.com • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  15. MKT 438 Week 3 DQ 3 For more course tutorials visit www.uophelp.com • How critical is the internal communications process in PR? Explain.

  16. MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Papers • MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper • Resources: The Practice of Public Relations textbook, University Library, Internet 

  17. MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) For more course tutorials visit www.uophelp.com • MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet • Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization

  18. MKT 438 Week 4 DQ 1 For more course tutorials visit www.uophelp.com • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  19. MKT 438 Week 4 DQ 2 For more course tutorials visit www.uophelp.com • What potential effects can a crisis have on an organization? Explain your answer.

  20. MKT 438 Week 4 DQ 3 For more course tutorials visit www.uophelp.com • Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  21. MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis For more course tutorials visit www.uophelp.com • Resource: The Practice of Public Relations • Select one of the following case studies located in The Practice of • Public Relations or a case study

  22. MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) For more course tutorials visit www.uophelp.com • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

  23. MKT 438 Week 5 DQ 1 For more course tutorials visit www.uophelp.com • How has technology impacted the dissemination of information to global publics?

  24. MKT 438 Week 5 DQ 2 For more course tutorials visit www.uophelp.com • How can the power of PR influence and change your point of view? Is this ethical?

  25. MKT 438 Week 5 DQ 3 For more course tutorials visit www.uophelp.com • How has globalization, technology, and diversity affected PR in the past five years? 

  26. MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary For more course tutorials visit www.uophelp.com • MKT 438 WEEK 5 Managing a Crisis Simulation • Resources: the simulation Managing a Crisis Using PR located on • the student website. • Complete the simulation.

  27. MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) For more course tutorials visit www.uophelp.com • Resources: The Practice of Public Relations, textbook, University Library, Internet • Part I:  Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:  • An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications

  28. MKT 438 Focus Dreams/uophelp.com For more course tutorials visit www.uophelp.com

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