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This evaluation examines iKnow!, a web-based learning engine developed by my former company, in relation to the 10 principles of effective learning science. While iKnow! shows promise in enhancing learning efficiency through principles such as multimedia and contiguity, it falls short in areas like personalization and pretraining. With six out of ten principles cleared, this assessment highlights both the strengths and weaknesses of the product, offering insight into the challenges faced in its business performance.
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10 principles VS “iKnow!” iKnow! is a web-based learning engine my former company created. I just tried to verify if iKnow! comply with 10 principles. 10/30/2007 Hiroshi Sasaki
10 principles VS iKnow! What is “iKnow!”? Science-based product set to enhance the efficiency of the human learning process – Learning, Memory and Performance
Metamemory control measure Learning Memory Performance encoding storage retrieval Learning Science of iKnow!:Assisting the Metamemory System People have inaccurate Metamemory • poor control of learning People do not know • whento review • how much needto study (under-study or “labor-in-vain effect”) Information flow through memory system
Learning Science of iKnow!:Monitoring and Control of Memory Target Level good long term-retention! Alert Level Memory Strength 0 0 Test date: High performance! Time
#1 Multimedia Principle: People learn better from words and pictures than from words alone. Evaluation: cleared Using word and picture!
#2 Contiguity Principle: People learn better when corresponding words and pictures are presented near rather than far from each other in time or on the screen. Evaluation: cleared Using word and picture at the same time!
#3 Coherence Principle: People learn better when extraneous words, pictures, and sounds are excluded rather than included. Evaluation: cleared Used to have extraneous information but have removed.
#4 Modality Principle: People learn better from words and pictures when words are spoken rather than printed. Evaluation: cleared Words are spoken!
#5 Redundancy Principle: People learn better from animation and narration than from animation, narration, and on-screen text. Evaluation: NOT cleared Words are spoken! But on-screen text as well!And NO animation!
#6 Personalization Principle: People learn better when words are presented in conversational style rather than formal style. Evaluation: NOT cleared Words are spoken with formal style but not conversational style!
#7 Voice Principle: People learn better when words are spoken in a non-accented human voice than in machine voice or accented voice. Evaluation: cleared Outsourced professional narrators with non-accented.
#8 Signaling Principle: People learn better when the voice signals important words rather than when there are no signals. Evaluation: NOT cleared Signals are not used.
#9 Interactivity Principle: People learn better when they can control the pace of presentation than when they receive a continuous presentation. Evaluation: almost cleared Kinds of some interactive activities, such as quiz mode, or spelling practice.
#10 Pretraining Principle: People learn better when they receive pretraining on each component rather than no pretraining. Evaluation: NOT cleared There is a preview screen but not a pretraining function.
Conclusion: 6 cleared out of 10 principles. This product has NOT been perfect. Therefore, the business did NOT go well.